Smartify, a customer engagement platform for points of interest, has raised £1.5 million.
The funding within the corporate was once led through Metavallan VC with Pembroke VCT additionally taking part.
Based in 2015, Smartify desires to make bigger its global presence and use its SaaS platform and app to “revolutionize how museums and customer points of interest connect to their target audience,” a commentary mentioned.
Subscribe to our e-newsletter beneath
The corporate provides museums, galleries and different points of interest apps adapted and branded to their venue and is helping to pressure engagement thru augmented and digital fact and synthetic intelligence. It additionally is helping companions to find new earnings streams through integrating e-commerce functions and providing top class merchandise along common tickets.
Smartify these days companions with greater than 700 organizations together with the Acropolis Museum in Athens, Greece and the Tower of London. It mentioned its app utilization greater 68% prior to now yr with some two million lively customers tuning into greater than 14 million audio excursions and exploring 1.7 million gadgets.
“This investment follows a in reality outstanding yr for Smartify, and is an important vote of self assurance in our paintings to make arts and tradition extra obtainable and extra stress-free. We’re overjoyed to have the strengthen of Metavallon VC, Pembroke VCT and Mountside Ventures, as we make bigger our achieve and turn into the customer revel in at much more venues international,” mentioned Thanos Kokkiniotis, CEO of Smartify.
“With this funding, we proceed to strengthen Greeks based totally any place on the earth who take part in formidable groups bringing vital technological inventions throughout more than a few sectors. Smartify already boasts an outstanding clientele that incorporates probably the most international’s main museums. We’re assured they are going to proceed their global enlargement, however along with this, our imaginative and prescient is to peer Smartify grow to be the app of selection for vacationers to go looking, choose, and eat cultural content material. We strongly imagine the crew has each the aptitude and the plan to succeed in this formidable purpose,” mentioned George Karantonis, spouse at Metavallon VC.
Andrew Wolfson, CEO of Pembroke Funding Managers LLP, mentioned: “Smartify brings imaginative and considerate innovation to galleries, museums and exhibitions which can be steeped in historical past – the platform is just an unbelievable enhancement of a cultural revel in.”
Smartify, a customer engagement platform for points of interest, has raised £1.5 million.
The funding within the corporate was once led through Metavallan VC with Pembroke VCT additionally taking part.
Based in 2015, Smartify desires to make bigger its global presence and use its SaaS platform and app to “revolutionize how museums and customer points of interest connect to their target audience,” a commentary mentioned.
Subscribe to our e-newsletter beneath
The corporate provides museums, galleries and different points of interest apps adapted and branded to their venue and is helping to pressure engagement thru augmented and digital fact and synthetic intelligence. It additionally is helping companions to find new earnings streams through integrating e-commerce functions and providing top class merchandise along common tickets.
Smartify these days companions with greater than 700 organizations together with the Acropolis Museum in Athens, Greece and the Tower of London. It mentioned its app utilization greater 68% prior to now yr with some two million lively customers tuning into greater than 14 million audio excursions and exploring 1.7 million gadgets.
“This investment follows a in reality outstanding yr for Smartify, and is an important vote of self assurance in our paintings to make arts and tradition extra obtainable and extra stress-free. We’re overjoyed to have the strengthen of Metavallon VC, Pembroke VCT and Mountside Ventures, as we make bigger our achieve and turn into the customer revel in at much more venues international,” mentioned Thanos Kokkiniotis, CEO of Smartify.
“With this funding, we proceed to strengthen Greeks based totally any place on the earth who take part in formidable groups bringing vital technological inventions throughout more than a few sectors. Smartify already boasts an outstanding clientele that incorporates probably the most international’s main museums. We’re assured they are going to proceed their global enlargement, however along with this, our imaginative and prescient is to peer Smartify grow to be the app of selection for vacationers to go looking, choose, and eat cultural content material. We strongly imagine the crew has each the aptitude and the plan to succeed in this formidable purpose,” mentioned George Karantonis, spouse at Metavallon VC.
Andrew Wolfson, CEO of Pembroke Funding Managers LLP, mentioned: “Smartify brings imaginative and considerate innovation to galleries, museums and exhibitions which can be steeped in historical past – the platform is just an unbelievable enhancement of a cultural revel in.”
