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The Pacific Asia Go back and forth Affiliation (PATA) Annual Summit 2026, held in Gyeongju and Pohang, Korea, welcomed over 550 delegates from greater than 35 locations, together with China, India, and the UAE. The development, themed “Navigating In opposition to a Resilient Long term,” featured discussions on sustainable tourism, virtual transformation, and financial developments shaping the go back and forth trade.
PATA CEO Noor Ahmad Hamid emphasized the significance of knowledge-sharing and empowering long run trade skill. “The way forward for tourism will rely no longer simplest on generation and infrastructure, however on other folks,” he mentioned. The summit integrated over 60 audio system from main organisations corresponding to UN Tourism and AirAsia MOVE.
Key highlights integrated classes on sustainable tourism governance and virtual tourism resilience. The development additionally celebrated PATA’s seventy fifth anniversary with ancient exhibitions and video games, recognising long-standing individuals for his or her contributions.
The summit’s 2nd day noticed the revealing of the PATA Small Lawn on the Bomun Vacationer Advanced, commemorating the development. The PAS 2026 Gala Dinner, that includes Okay-Tradition studies, was once attended via notable figures together with DaeHyun Kim, Vice Minister of Tradition, Sports activities and Tourism.
On 13 Might, PATA will release the Micro-Credentials Programme, providing classes in virtual transformation and sustainability to equip tourism pros with crucial talents. The summit was once co-hosted via the Korean Ministry of Tradition, Sports activities and Tourism and supported via organisations corresponding to Korean Air and BBC Studios
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