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Macao seeks to deepen its connections with countries within the Iberian Peninsula, in addition to Spanish and Portuguese-speaking countries across the world.
The subject was once mentioned lately, tenth April, all the way through the China-Spain-Portugal Tourism Merchandise Presentation on the 14th Macao Global Shuttle Trade Expo (MITE).
The displays delivered all the way through the company classes confirmed how the particular self reliant area is leveraging its function as a bridge between China and each Spanish- and Portuguese-speaking countries.
This is still made conceivable thru Macao’s partnerships with the Portuguese Affiliation of Shuttle Businesses and Tourism (APAVT) and operator Ávoris.
On the similar time, Macao has actively promoted itself as a primary vacation spot thru regional occasions in Europe just like the Global Tourism Business Truthful of Spain (FITUR).
Precedence markets in Europe
In February of this 12 months, the Macao Govt Tourism Place of business (MGTO) introduced that Portugal and Spain can be amongst its number one markets for 2026.
To mark this determination, the SAR made an look on the Lisbon Tourism Trade (BTL) which ran from twenty fifth February to 1st March, following a 12 months’s absence.
Round the similar length, Macao introduced its participation in a promotional marketing campaign focused on commute companies in Portugal, overlaying the towns of Braga, Coimbra, Lisbon, Porto, and Viseu.
Likewise, Macao’s participation on the fiftieth Congress of the APAVT in December of remaining 12 months led to its being named the organisation’s Most popular Vacation spot for 2026, the fourth time it has received the respect.
Macao additionally entered a partnership with Ávoris, which rolled out a chain of promotions previous to the latest version of FITUR.
Issues of collaboration
Shifting ahead, Macao’s tourism government search to paintings with their Iberian opposite numbers by means of 5 contact issues.
Those are:
- Keeping up its standing as an authorized most popular vacation spot for each Portuguese and Spanish travellers;
- Enticing in joint promotional campaigns thru its govt and personal sector companions, however extending advertising and promoting tasks to incorporate places within the Chinese language Mainland to convey extra Eu vacationers to tourism expansion sectors;
- Participation in main commute industry occasions, then encouraging native and mainland commute brokers to believe Iberian locations thru occasions like MITE;
- Providing multi-destination tourism programs interesting to a broader number of commute markets; and
- Energetic cultural alternate that highlights Macao’s wealthy mixture of Portuguese and Chinese language customs and traditions which actively move cultural borders.
Footage: Marga Manlapig
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