Traveloka’s strengthen of Thailand’s shuttle business continues because the shuttle platform’s home seek visitors grew via 60% from 8-21 April in comparison to the similar duration in March. This 12 months Thailand’s iconic Songkran Competition 2024 used to be prolonged national from 1 – 21 April following UNESCO’s contemporary popularity of the competition as an ‘Intangible Cultural Heritage of Humanity’.
UNESCO’s popularity highlights the profound importance of Songkran, emphasizing its position in fostering neighborhood cooperation, circle of relatives bonds, and the spirit of forgiveness. As mentioned on UNESCO’s site, Songkran symbolizes as a time-honored custom for cleaning away misfortunes, praying for prosperity, and honoring ancestors—an embodiment of Thailand’s cultural resilience and heritage.
This adventure from historic water competition to UNESCO cultural heritage popularity is a testomony to the long-lasting energy of Thai traditions and testomony to Thailand’s rising international ‘cushy energy’.
Traveloka totally supported the Songkran Competition extension, working out its pivotal position as a motive force at the back of Thailand’s thriving tourism scene. This iconic birthday party now not simplest provides a dash of pleasure but additionally amplifies the Kingdom’s recognition as a must-visit vacation spot in Asia, promising vacationers unforgettable, immersive cultural adventures.
As this 12 months competition opened up, towns round Thailand have been remodeled as Songkran in trendy instances is basically about large a laugh. Serving as colourful testomony to Thailand’s cultural attract, Songkran has performed a pivotal position in positioning the rustic as top-notch vacation spot for vacationers international. Ament to Thailand’s Songkran has helped advertise Thailand as a cultural vacation spot for vacationers international. Its international enchantment transcends nationwide borders, attracting world guests from world wide who acquire for the development.
The 21-day extravaganza that celebrates the Thai New 12 months used to be an financial juggernaut, growing employment in necessary sectors together with hospitality, transportation, retail, and leisure.
The Financial, Tourism, and Sports activities Department stated this 12 months the prolonged Songkran competition generated 140.335 billion baht over the 21-day duration from April 1-21, surpassing pre-event estimates. This used to be dispensed throughout more than a few shuttle segments together with lodging (42.069 billion baht), meals and beverage (33.069 billion baht), souvenirs (26.839 billion baht), shuttle (15.505 billion baht), leisure (14,758 billion baht), tourism products and services (5,865 million baht), and others (2,230 million baht).
Consistent with Traveloka, home seek visitors spiked from April 8 – 21 via over 60% in comparison to the similar duration in March. Moreover, it shared height its 5 home locations all over Songkran 2024 to gauge the shuttle platform’s financial and social contribution to Thailand’s shuttle business:
Bangkok – A hub of electrifying side road events and cultural reports.
Chiang Mai – Recognized for its colourful parades, conventional rituals, and native celebrations.
Hat Yai – A middle of the night water warfare downtown with foam events and live shows.
Phuket – A mix of beachside revelry and cultural festivities.
Udon Thani – Immersing guests in ancient magnificence and regional ceremonies.
This 12 months, vacationers have been drawn via the attract of colourful side road events, fascinating parades, and an electrifying surroundings that illustrates the wealthy cultural contribution of Thai cushy energy. The Tourism Authority of Thailand printed a significant luck of ‘Maha Songkran International Water Competition 2024’. Over 780,000 other folks attended, producing greater than 2,880 million baht from 11–15 April. Vacationers skilled festive actions together with implausible parades, EDM live shows, Thailand’s tallest dancing fountain display, and shocking performances via over 1,200 drones in choreographed patterns.
The Songkran Competition’s financial, international, and social affects in 2024 have been multifaceted and far-reaching, showcasing its importance as each a cultural birthday party and a catalyst for tourism, cultural change, neighborhood concord, and social building in Thailand.
Traveloka leveraged the achieve and affect of its platform to focus on the Songkran Competition because the cornerstone of Thailand’s annual tourism calendar. It is going to proceed to hunt to seize the creativeness of vacationers international and encourage them to take part in long run Thai occasions thru attractive content material, immersive reports, and strategic promotions. All are invited to discover Traveloka’s portfolio of wealthy cultural reports for upcoming fairs round Thailand for 2024 and past.
