Hong Kong Airways not too long ago celebrated its 18th anniversary and unveils its strategic construction plan. This milestone marks the airline’s powerful expansion momentum and self assurance within the Hong Kong aviation business, because it publicizes its go back to the long-haul marketplace in early 2025.
Going World: Returning to long-haul marketplace
At the beginning, Hong Kong Airways will resume its Gold Coast direct carrier on 17 January 2025 (4 occasions weekly), offering passengers with handy commute choices between Hong Kong, the Better Bay Space, and the Gold Coast. It’s going to additionally resume its Vancouver direction at the following day, 18 January 2025 (two occasions weekly, price ticket reservations shall be to be had quickly), which marks its reliable go back to the long-haul world marketplace. This strategic transfer indicates the airline’s transformation from a regional provider to a world airline, with a focal point on increasing its international direction community.
Following a a hit restructuring remaining 12 months, Hong Kong Airways has been actively bettering its services and products and increasing its trade. Thru strategic making plans, the airline has demonstrated a sturdy restoration capacity by way of optimising its direction community and adjusting its fleet construction, which now covers greater than 30 locations.
This 12 months, the selection of flight sectors has totally recovered to pre-pandemic ranges, with an moderate passenger load issue of roughly 85%. The airline expects to succeed in its annual visitors goal of sporting greater than 5 million passengers by way of the tip of 2024. Moreover, bookings for the Christmas and Lunar New 12 months length have already reached 85%, with that for the ski hotel routes in Northeast Asia attaining 90%. In keeping with this sturdy call for, the airline will build up flight frequency on related routes from December.
Expands the fleet to extend sporting capability
To reinforce its trade expansion, Hong Kong Airways has considerably expanded its fleet this 12 months, introducing a couple of Airbus A330-300 wide-body plane to reinforce medium- to long-haul routes. The airline has additionally offered its first A321 plane, configured with 220 all-economy magnificence seats, to extend passenger capability and operational potency. Through the tip of this 12 months, Hong Kong Airways’ fleet is predicted to develop to round 30 plane and the corporate will proceed to enlarge the fleet measurement as had to additional build up its capability.
The different fleet configuration will reinforce flight flexibility and protection, facilitating passengers with handy get right of entry to from Hong Kong to widespread vacationer locations in mainland China, Japan, South Korea, Southeast Asia, Australia, the USA, Canada, and Europe. In addition to running its personal routes, the airline will proceed to collaborate with companions to enlarge its codeshare community, supply seamless sea-land-air intermodal transportation, and try to supply carrier variety.
Capitalises on 3RS alternative & expands intermodal transportation in GBA
The 3rd runway machine (3RS) at Hong Kong World Airport is scheduled to totally start operations on the finish of November, which can considerably toughen the airport’s throughput, optimise flight departure and arrival processes, and support operational potency and passenger enjoy. Leveraging Hong Kong’s distinctive geographical benefits to, attach mainland China with the remainder of the sector, in addition to the chance introduced by way of the 3RS, Hong Kong Airways will utilise the “airport town” infrastructure and surrounding aviation community to deepen cooperation with towns within the Better Bay Space (GBA), and advertise intermodal transportation, similar to seamless “air-land-air” transfers by the use of the Hong Kong-Zhuhai-Macau Bridge, to supply passengers with a extra handy commute enjoy.
Beginning this iciness, the airline will build up flights to Seoul (two times day-to-day) and Tokyo (5 occasions day-to-day), whilst Sapporo will change into a day-to-day flight. It’s going to additionally release Sendai direction in December and resume flights to the Gold Coast and Vancouver in January 2025, demonstrating its self assurance within the capability of the 3RS and dedication to exploring extra possible routes to toughen ties with Belt and Highway international locations and world markets.
Energetic recruitment to enlarge the team of workers
To deal with trade expansion, Hong Kong Airways has recruited over 600 new workers this 12 months, a lot of whom have already stuffed the frontline positions, bringing the whole selection of cabin staff to greater than 1200. Taking a look forward, the selection of workers is predicted to extend by way of 60% subsequent 12 months, with a 60% build up in pilots and a 1.6-fold build up in cabin staff. Recruitment will proceed within the native marketplace in addition to the GBA, South Korea, Japan, Southeast Asia and past.
Complements passenger services and products for increased commute enjoy
Hong Kong Airways is dedicated to offering passengers with secure, fine quality, and comfy flying reports, and comprises Hong Kong’s cultural traits into its services and products. This 12 months, the airline has optimised its cabin and airport front room services and products to give you the best possible passenger convenience imaginable.
To create a singular in-flight eating enjoy for trade magnificence passengers, the airline has partnered with Michelin beneficial native eating place, Guy Yuen, in addition to Michelin starred Cantonese eating place, Ming Court docket, on the Cordis Resort, to supply beautiful Chinese language inventive delicacies. Initially, Guy Yuen has been offering signature dishes since September, together with its famend Steamed Beef Mince with Anchovies, King of Stir-fried with Stir-fried Garlic Chive with Prawns and Dried Scallop Egg White Fried Rice, Braised Curry Pork Brisket with Potato and and so on, while from the second one part of 2025 onwards, Ming Court docket will release its leading edge fusion delicacies in Industry Elegance, that includes dishes similar to Beef Rib Trio Onion, Baked, Wagyu Pork Cheek, 15-year Elderly Dried Tangerine Peel, Braised. Paired with the airline’s signature “Bauhinia Blossom” welcome drink, cakes, and native emblem sweets, the full eating enjoy has been increased. In parallel, Corelle’s eco-friendly, light-weight, and sturdy tableware has additionally been offered to Industry Elegance, reflecting the airline’s dedication to inexperienced and sustainability.
In the meantime, to embrace its “Very Hong Kong” emblem positioning, the airline provides financial system magnificence passengers a style of Hong Kong’s distinctive specialties similar to “Rice with Two Aspects (This This Rice)” and Nestle ice cream on decided on routes, making inflight eating a excitement of the adventure.
Moreover, this 12 months, the airline has prioritised the recovery of in-flight leisure methods on a couple of A330 plane, with a few of them introducing wi-fi streaming era, permitting passengers to get right of entry to and experience a variety of content material the usage of their private cellular units. The airline goals to totally repair complete carrier by way of 2025.
Moreover, Hong Kong Airways has reopened its VIP front room Membership Autus since 2023. Positioned at the Hong Kong World Airport’s midfield concourse, Membership Autus is the one front room that provides unique front room services and products, together with therapeutic massage chairs, and conventional Hong Kong-style cuisine similar to cart noodles, egg tarts and congee, to make passengers’ commute enjoy extra stress-free and relaxing.
18th Anniversary Particular Be offering
To have fun its 18th anniversary, Hong Kong Airways will release a year-round improve carrier from 28 November for passengers flying on their birthday with upgrades right through their adventure. Passengers flying with Hong Kong Airways on their birthday can experience buy-one-get-one loose upgrades, precedence boarding, complimentary front room get right of entry to, and birthday marvel presents. Youngsters elderly 3-11 who collect a undeniable selection of flights shall be invited to talk over with the Hong Kong Airways Coaching Academy.
