The publish Trip tendencies by way of ALL, Accor’s reserving platform seemed first on TD (Trip Day by day Media) Trip Day by day Media.
The 12 months 2024 marks a significant turning level for the worldwide tourism sector, with a virtually general go back to pre-pandemic ranges. Greater than 285 million vacationers travelled within the first quarter of 2024. Consistent with Accor’s Eu Trip Traits record, 53% of Europeans plan to commit extra in their funds to trip, highlighting already rising priorities corresponding to wellness, recreation, tradition and ecology in 2025.
To satisfy those continuously evolving expectancies, ALL.com, Accor’s reserving platform and loyalty programme, is positioning itself as a key participant. Its ambition? To wait for tendencies and design distinctive and provoking studies adapted to the wishes of nowadays’s and the following day’s travellers.
2024 – Sports activities tourism continues to upward thrust
The summer season of 2024 was once propelled by way of the momentum of Paris 2024, attracting a wave of world guests. This momentum has additionally been demonstrated by way of ALL participants: 25% have made a minimum of one commute to wait a wearing or musical tournament, and the fashion is even more potent amongst 18–34-year-olds (over a 3rd of respondents)**. Sports activities tourism has showed its central function within the business, value USD 564.7 billion in 2023, in step with the ibis Pattern Record for 2025. And the fashion is best set to develop – within the subsequent 12 months, trip related to wearing occasions is predicted to extend by way of 12%.
According to this rising call for, Novotel and ALL.com have created one thing by no means noticed prior to. Los angeles Suite Novotel by way of ALL.com is an everlasting lodge room on the middle of Paris’ Parc des Princes stadium. Travellers can now mix their pastime for soccer with a singular immersive enjoy, napping within the middle of the Paris Saint-Germain house stadium whilst taking part in the relaxation of a Novotel room.
2024 – Gig-tripping: primary occasions redefine trip
Gig-tripping is revolutionising cultural tourism. A live performance can change into the motive force for a cultural journey or the cause for a longer vacation, combining a keenness for tune with tourism.
In Sydney, as an example, live shows for Taylor Swift’s Eras Excursion at Accor Stadium attracted 335,000 enthusiasts, producing report occupancy for town’s 40 Accor motels. Presentations by way of artists corresponding to Beyonce, Coldplay and Oasis have an immediate have an effect on on reserving figures.
For a number of years now, ALL has been making a reputation for itself within the leisure sector, with remarkable gives at Accor Enviornment in Paris (since 2015), Accor Stadium in Sydney (since 2021) and different primary venues all over the world (Rio, Hamburg, O2 and Wembley in London, Qudos in Sydney). With this technique, ALL.com gives its participants extra than simply conventional lodge services and products – it additionally promises them access to all of the largest live shows of the 12 months via pre-sale tickets, tailored studies and VIP get right of entry to.
ALL puts buyer pleasure on the middle of its priorities. According to travellers’ expectancies, in particular on the subject of sustainability, the reserving platform has evolved extra accountable trip gives and studies.
FORECAST 2025
Gradual trip: reconnecting with the adventure
Travellers are attaching expanding significance to sustainable choices. More youthful generations, extra acutely aware of local weather problems (+14% in comparison to older folks), are more and more choosing environmentally accountable modes of shipping. In an international on the lookout for sustainability, sluggish trip is redefining travellers’ priorities, moving the focal point from the general vacation spot to the enjoy and its have an effect on.
As a part of its dedication to an international and sustainable manner, ALL gives various studies and services and products excited by environmental duty. Via strategic partnerships – with SNCF to advertise inexperienced mobility, and with Sixt for electrical automobile rent, as an example – ALL gives its participants alternatives to make extra accountable possible choices. The loyalty programme may be strengthening its dedication to unity with Dift, providing participants the risk to donate their Praise issues to charitable associations.
The ALL.com reserving platform, by way of its site and cellular app, gives native and accountable possible choices in its motels in addition to its eating places and actions. ALL.com sees sluggish trip as a reaction to environmental considerations and the rising wish to enjoy trip as an unique human journey, and responds to this call for.
On this quest for extra accountable trip, sluggish trip may be paving the way in which for every other rising pattern: selection locations.
Exploring another way: the upward thrust of dupe locations
Confronted with the rising problem of overtourism, which is placing flagship locations corresponding to Venice, Bali and Amsterdam beneath expanding power, travellers are converting their possible choices. An increasing number of of them are turning to much less well-liked locations, in quest of to keep away from the crowds and the social media frenzy, and saving cash within the procedure. This pattern, pushed by way of a rising consciousness of the environmental and social have an effect on of tourism, has a reputation: dupe locations.
ALL.com puts itself on the middle of this modification by way of providing sexy choices. In 2025, ALL will enrich its be offering with primary openings, together with the Raffles Jeddah in Saudi Arabia, a singular selection to Dubai; the Mövenpick Hotel & Spa at Bintan Lagoon in Indonesia, an idyllic possibility off Bali’s neatly crushed observe; or the MGallery Inexperienced Coast at the “Albanian Riviera”, rising as a dupe vacation spot for well-liked Croatian seashores.
Consistent with bookings already made on ALL.com, the 3 hottest locations for 2025 are France, Thailand and Australia. In those and plenty of different well-liked nations, ALL additionally gives dupe locations, bookable on ALL.com, with over 5,600 motels from greater than 45 manufacturers, in over 2,200 locations.
The publish Trip tendencies by way of ALL, Accor’s reserving platform seemed first on Trip Day by day Media.
