Swiss tourism persisted rising in 2024 as Swiss motels welcomed extra visitors than ever. In line with the Federal Statistical Administrative center (FSO), in a single day remains larger via 2.6 %, attaining 42.8 million remaining yr. This surpassed the former document of 41.8 million in a single day remains set in 2023.
The fashion against upper occupancy charges was once already obtrusive on the finish of the former yr. Data for in a single day remains have been established all over each the wintry weather season of 2023/24 and the summer time of 2024. December noticed company bookings, with an build up of seven.0 %. In 2024, all months confirmed an build up in comparison to the similar month within the earlier yr, apart from for April, which noticed a decline of three.2 %, and September, which skilled a slight lower of one.1 %.
American citizens Make sure that Enlargement
The rise in overseas guests over the last yr was once vital, with call for emerging via 5.1 % to succeed in 22.0 million in a single day remains, the best possible stage in 50 years.
Whilst Eu call for weakened because of the sturdy Swiss franc and a gradual economic system, long-distance markets emerged as the main expansion drivers.
The USA contributed probably the most vital absolute build up amongst all supply markets; over three-quarters of the extra in a single day remains have been from American visitors. American citizens additionally more and more contributed to wintry weather tourism.
Call for from Asia, in particular from China and India, additionally noticed a pointy build up of seven.4 %. On the other hand, such call for has no longer but returned to pre-COVID ranges, closing 18.4 % underneath 2019 figures. This discrepancy was once particularly notable amongst visitors from China, whose numbers have been down via 47.9 %.
Against this, home call for remained secure in comparison to the former yr, totaling 20.9 million in a single day remains, representing a slight build up of 0.1 %.
Virtually All Swiss Areas Record an Building up
In 2024, 9 of Switzerland’s 13 tourism areas noticed a upward thrust in visitor numbers. In comparison to 2023, probably the most vital build up was once within the Zurich area, which skilled expansion of four.9%. Geneva adopted carefully with a upward thrust of 6.6%.
Bern, Lucerne, and Graubünden additionally noticed vital will increase in guests. Significantly, six of the 13 tourism areas, together with Zurich, Bern, Lucerne, and Geneva, recorded the best possible collection of in a single day remains in over 30 years.
Switzerland Tourism expressed its excitement with the hot figures. On the other hand, the selling group mentioned that Switzerland should accentuate its efforts to stay aggressive within the international marketplace as pageant grows.
Moreover, Switzerland Tourism goals to keep away from merely chasing “frequencies” in its advertising methods. This warning is partially because of comments from sure areas regarding the overcrowding of holiday makers at particular occasions.
