Superb Copenhagen, the respectable vacationer group of the Danish capital town, is bringing again its inexperienced enjoy economic system, CopenPay, for 2025.
Introduced as a pilot final yr, this system encourages vacationers to make sustainable possible choices—like biking, the usage of public transportation, participating in a clean-up or consuming plant-based meals—in change for studies around the town. CopenPay will run for 9 weeks this summer season, from June 17 to August 17, which is a rise from final yr’s four-week span.
In a brand new characteristic for 2025, CopenPay will supply perks to vacationers who arrive within the town by way of educate. Explicit rewards come with loose motorbike leases, yoga periods, guided excursions and reductions at Copenhagen sights.
This system may also praise vacationers who keep in Copenhagen for longer classes (4 days or extra) and subsequently go back and forth much less. Those that arrive by way of electrical automotive are entitled to discounted parking, too.
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“The most important local weather affect from tourism comes from transportation. So, this yr, we inspire vacationers to take the educate to Copenhagen. Moreover, we would like guests to go back and forth much less however keep longer. Subsequently, we praise guests who keep 4 days or extra by way of providing advantages like loose motorbike leases or a vegetarian meal,” mentioned Søren Tegen Pedersen, CEO of Superb Copenhagen.
Superb Copenhagen mentioned that this system is greater this yr, rising from kind of 20 taking part sights to 90. Actions and studies come with The Nationwide Museum, Krongborg Citadel in Elsinore, Donkey Republic motorbike leases and The Nationwide Gallery of Denmark. Whilst this system operates in large part on accept as true with, some rewards require vacationers to offer evidence similar to educate tickets or pictures of cycling.
“Via integrating extra accountable movements into the customer enjoy, CopenPay is redefining how we in Copenhagen way tourism. Relatively than bringing extra vacationers to the town, the purpose with CopenPay is to nudge our guests and lift their consciousness about touring in a extra sustainable means—exploring Copenhagen extra responsibly whilst being rewarded with distinctive studies,” Tegen Pedersen mentioned.
Ultimate yr’s program “exceeded expectancies,” Superb Copenhagen mentioned, with motorbike leases up by way of 29% and “heaps of clutter” wiped clean up. Moreover, 98% of individuals mentioned they’d suggest the initiative.
Since launching CopenPay, the tourism group mentioned that it’s been invited to proportion learnings with over 100 locations globally. The undertaking has additionally change into a part of the Eu Union Transition Pathways for Tourism program.
“One of the vital good things about tourism is cultural change. We be informed so much from our guests, and in go back, we are hoping they’ll go away Copenhagen impressed—to motorbike extra, make a choice extra plant-based foods and proceed making accountable possible choices anywhere they’re,” Pedersen mentioned.
Superb Copenhagen, the respectable vacationer group of the Danish capital town, is bringing again its inexperienced enjoy economic system, CopenPay, for 2025.
Introduced as a pilot final yr, this system encourages vacationers to make sustainable possible choices—like biking, the usage of public transportation, participating in a clean-up or consuming plant-based meals—in change for studies around the town. CopenPay will run for 9 weeks this summer season, from June 17 to August 17, which is a rise from final yr’s four-week span.
In a brand new characteristic for 2025, CopenPay will supply perks to vacationers who arrive within the town by way of educate. Explicit rewards come with loose motorbike leases, yoga periods, guided excursions and reductions at Copenhagen sights.
This system may also praise vacationers who keep in Copenhagen for longer classes (4 days or extra) and subsequently go back and forth much less. Those that arrive by way of electrical automotive are entitled to discounted parking, too.
Subscribe to our publication beneath
“The most important local weather affect from tourism comes from transportation. So, this yr, we inspire vacationers to take the educate to Copenhagen. Moreover, we would like guests to go back and forth much less however keep longer. Subsequently, we praise guests who keep 4 days or extra by way of providing advantages like loose motorbike leases or a vegetarian meal,” mentioned Søren Tegen Pedersen, CEO of Superb Copenhagen.
Superb Copenhagen mentioned that this system is greater this yr, rising from kind of 20 taking part sights to 90. Actions and studies come with The Nationwide Museum, Krongborg Citadel in Elsinore, Donkey Republic motorbike leases and The Nationwide Gallery of Denmark. Whilst this system operates in large part on accept as true with, some rewards require vacationers to offer evidence similar to educate tickets or pictures of cycling.
“Via integrating extra accountable movements into the customer enjoy, CopenPay is redefining how we in Copenhagen way tourism. Relatively than bringing extra vacationers to the town, the purpose with CopenPay is to nudge our guests and lift their consciousness about touring in a extra sustainable means—exploring Copenhagen extra responsibly whilst being rewarded with distinctive studies,” Tegen Pedersen mentioned.
Ultimate yr’s program “exceeded expectancies,” Superb Copenhagen mentioned, with motorbike leases up by way of 29% and “heaps of clutter” wiped clean up. Moreover, 98% of individuals mentioned they’d suggest the initiative.
Since launching CopenPay, the tourism group mentioned that it’s been invited to proportion learnings with over 100 locations globally. The undertaking has additionally change into a part of the Eu Union Transition Pathways for Tourism program.
“One of the vital good things about tourism is cultural change. We be informed so much from our guests, and in go back, we are hoping they’ll go away Copenhagen impressed—to motorbike extra, make a choice extra plant-based foods and proceed making accountable possible choices anywhere they’re,” Pedersen mentioned.
