SuiteOp
Visitor operations platform SuiteOp was once based in 2022, helping temporary apartment operators and lodges through automating handbook processes.
The platform provides a set of options reminiscent of automatic check-ins and check-outs, visitor screening and verification and 24/7 unit tracking and safety.
What’s your 30-second pitch to buyers?
SuiteOp is a unified visitor operations platform revolutionizing the $1.2 trillion world accommodation trade. Created through operators who confronted genuine demanding situations managing loads of apartment gadgets, our automation-first ecosystem delivers a three.5x go back on funding (ROI) whilst decreasing operational bills through 20%.
We unify good software control, visitor portals, screening and activity control—getting rid of fragmented instrument stacks and addressing exertions shortages. With 0% buyer churn, we have now confirmed remarkable product-market are compatible for houses of all sizes.
Location
New York, New York
Describe each the industry and generation sides of your online business.
Trade: SuiteOp serves the worldwide accommodation trade with a focal point on temporary leases, holiday houses and boutique lodges. In an atmosphere more and more outlined through operational complexity and staffing demanding situations, we empower assets managers to constantly ship top rate visitor studies—with out scaling prices or headcount.
Generation: SuiteOp unifies web of items control, white-labeled visitor portals, visitor screening, activity automation and function analytics right into a unmarried, streamlined platform. By way of bridging the disconnect between guest-facing and operations groups, we permit seamless workflows throughout all of the visitor adventure. Subsidized through a deeply technical founding group, we innovate at velocity—transport new options two to a few occasions sooner than competition and often adapting to the evolving wishes of contemporary hospitality operators.
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Give us your SWOT (Strengths, Weaknesses, Alternatives, Threats) research of the corporate.
Strengths:
- SuiteOp is based through exact operators with real-world enjoy within the temporary apartment (STR) trade.
- SuiteOp’s group is constructed to function with synthetic intelligence (AI) at its core, turning in 3x output in line with group member in comparison to legacy fashions.
- The platform has skilled 0 buyer churn, signaling robust product-market are compatible.
- An automation-first method immediately addresses the trade’s exertions scarcity demanding situations.
- A technical founding group allows fast building cycles and rapid iteration.
- Shoppers file a median 3.5x ROI and as much as 20% relief in operational bills.
Weaknesses:
- We do have some building bandwidth constraints, with many options in our pipeline—there are such a lot of superb gear we wish to construct and no longer sufficient hours within the week.
- A small group dimension restricts our skill to check the promoting spend of bigger competition.
- The platform calls for preliminary setup from operators—the ones anticipating fast effects with out configuration would possibly not see the platform’s complete doable.
Alternatives:
- SuiteOp is concentrated on the huge $1.2 trillion world accommodation trade throughout STRs, holiday leases and boutique lodges.
- A fresh capital injection is accelerating product building and marketplace enlargement.
- Subsequent-generation AI-powered automation gear are in building to deepen operational potency.
- The STR section is increasing unexpectedly throughout the broader hospitality panorama.
Threats:
- Financial slowdowns might cut back call for within the commute and hospitality sectors.
- Whilst “all-in-one” assets control machine answers can now and again win advertising and marketing battles, subtle operators in search of authentic price financial savings and scalable automation constantly make a selection SuiteOp for its specialised operational excellence.
What are the commute ache issues you are attempting to relieve from each the buyer and the trade point of view?
From the trade point of view, SuiteOp addresses:
- Skyrocketing operational prices Continual exertions shortages
- Disjointed instrument stacks that makes scaling tough
- Inefficient coordination between entrance and back-office groups
- Complicated operational sequences that also require handbook intervention
- The problem of keeping up profitability right through financial downturns
From the buyer point of view, SuiteOp allows:
- Enhanced visitor generation studies via simplified {hardware} control
- Personalised carrier choices by way of custom designed virtual guidebooks
- Streamlined conversation between on-site team of workers and faraway groups
- Belongings coverage via clever visitor screening
- Greater ancillary income alternatives via integrated upsells
So you have got the product, now, how can you get plenty of shoppers?
We are drawing near enlargement from 3 angles that replicate who we’re as an organization:
First, we’re going deep within the convention circuit. The STR international lives for his or her meetups, and this yr we’ll be at six occasions—doubling that to 12 subsequent yr. Whilst it is nice publicity, the true price is in staying with regards to the demanding situations our shoppers face. Those in-person conversations lend a hand us construct proactively, no longer reactively.
2d, we are harnessing the ability of word-of-mouth. Our enlargement right here has been out of the ordinary, so we introduced a referral program final month—and it is already gaining traction. Over 30% of our shoppers have joined, and part have already referred any person. It is a tight-knit trade the place operators continuously proportion pointers, and SuiteOp is more and more a part of the “you’ve GOT to check out this” dialog.
After all, we’re stepping out from at the back of the curtain. After an extended heads-down construct segment, we’re dedicated to sharing our adventure extra brazenly—the wins, the stumbles and the whole thing in between. This trade values authenticity, and we’re construction relationships through being clear about what we’re developing and why it issues.
Let us know what procedure you could have long past via to ascertain a real want in your corporate and the dimensions of the addressable marketplace.
SuiteOp was once born from the true operational ache issues we skilled whilst scaling our earlier temporary apartment industry, Sosuite. That firsthand enjoy gave us readability on what operators in reality want—and tips on how to construct it. Our present 0% buyer churn confirms robust product-market are compatible. We’re concentrated on the $1.2 trillion world accommodation trade, which incorporates over 10 million professionally controlled houses actively in search of smarter operational answers.
How and when will you’re making cash?
SuiteOp makes use of a easy per 30 days pricing style in keeping with the selection of energetic houses controlled during the platform. This method contrasts with competition’ transaction-based charges and provides operators predictable, solid pricing—particularly precious in a margin-sensitive trade.
What are the backgrounds and former achievements of the founding group?
Jean-Emmanuel Losi brings deep technical experience as CEO, having led engineering groups at PwC and constructed enterprise-grade methods at scale. Simon Seroussi enhances that with hospitality tech enjoy from TravelClick, the place he led direct reserving product building and performed a key function within the corporate’s $1.52B acquisition through Amadeus.
In combination, they based and scaled Sosuite right into a successful STR operation managing loads of gadgets with 60 workers. Their hands-on enjoy offers them uncommon perception into the day-to-day realities of hospitality—and tips on how to remedy the ones demanding situations with generation.
How have you ever addressed variety and inclusion inside of your online business?
At SuiteOp, we prioritize excellence and consider variety is vital to construction leading edge groups. Two of our first 3 hires are girls, and each founders are immigrants who carry world views to the whole thing we do. This basis shapes our inclusive tradition and is helping us perceive a large vary of shopper wishes. We rent in keeping with skill and pressure—without reference to background—and are construction a merit-based, high-performance setting from day one.
What is been probably the most tough a part of founding the industry up to now?
The toughest phase has been keeping up center of attention amid unending alternative. Relatively than atmosphere imprecise objectives like “build up usage,” we establish a couple of explicit movements that can transfer key metrics, then execute with depth.
Our founding group is extremely complementary: Jean-Emmanuel leads technical execution and long-term imaginative and prescient, whilst Simon interprets marketplace wishes into targeted, testable experiments the use of our test-measure-scale method.
Every quarter, we decide to a good set of high-impact projects with transparent possession. That creates responsibility, encourages group contribution and is helping us transfer rapid. If one thing works, we double down. If it doesn’t, we pivot briefly. This disciplined running style is what helps to keep us forward.
Usually, commute startups face a somewhat tricky time making an influence—so, why are you going to be one of the most fortunate ones?
We mix two issues maximum startups on this area don’t: deep running enjoy and critical technical firepower. Our product-market are compatible is genuine—proven through near-zero churn and robust ROI. We’re fixing no longer only for enlargement however for survival in a high-pressure trade, and we’re doing it with a product that if truth be told reduces prices whilst making improvements to carrier.
Many founders on this area are both technologists without a running enjoy or operators without a technical background. Jean-Emmanuel and Simon are each—and that’s why we’re located to win.
A yr from now, what state do you suppose your startup will likely be in?
Eighteen months in the past, we had little greater than some code and a imaginative and prescient. Lately, SuiteOp powers 1000’s of gadgets throughout each continent. A yr from now, we’ll be the automation spine for hospitality operators in 50+ nations. Our group, now founded in New York, has grown from simply the 2 people to a high-performing core group. The query is now not “Are we able to construct this?” however “How will we empower remarkable folks to construct one thing bizarre in combination?”
We’re laser-focused on one purpose: turning each tedious handbook procedure in hospitality operations into 100% automation. That’s how we unfastened operators to concentrate on what people do very best—construction relationships and developing memorable visitor studies. By way of subsequent yr, we’ll have helped operators minimize overhead through 30–40% whilst elevating visitor pride. On this trade, that’s no longer only a win—it’s the one option to continue to exist.
What’s your end-game?
Our venture is crystal transparent: construct probably the most robust operations platform that provides impartial hospitality operators the similar technological edge as primary chains, with out the venture ticket.
Relatively than locking ourselves right into a predetermined go out technique, we are concentrated on developing most optionality. By way of keeping up fast enlargement whilst staying capital environment friendly, we’re going to be ready of power once we succeed in our subsequent inflection level in about 24 months. At that level, we’re going to overview what very best serves our venture—whether or not that is elevating strategic capital to boost up enlargement, leveraging our robust EBITDA to develop independently, or making an allowance for acquisition provides that will enlarge our influence.
What we would possibly not compromise on is our innovation speed and buyer obsession. The hospitality trade desperately wishes our answer, and we are dedicated to turning in it alternatively makes probably the most sense for the long-term.
