ReserveX
ReserveX was once based in 2023, providing a shuttle stories platform for shuttle businesses and operators.
The Canadian startup makes use of a B2B2C type that powers excursions and enjoy verticals, that specialize in multi-day excursions.
What’s your 30-second pitch to buyers?
ReserveX has constructed the B2B engine for the excursions and shuttle stories economic system—making the reserving of multi-day excursions and curated stories as seamless and scalable as airline or resort reservations. Multi-day excursions constitute the highest-margin product in shuttle, pushed via millennials, Gen Z and child boomers in quest of unique, shared adventures.
We provide a platform that incorporates each a white-label shopper resolution and a contemporary agent interface, enabling OTAs, shuttle businesses, airways, shops and excursion operators to liberate this under-digitized phase with much less friction, upper commissions and world achieve.
Describe each the trade and era facets of your startup.
Trade: ReserveX operates a B2B2C type, partnering with main shuttle manufacturers, OTAs, airways and shuttle businesses to energy their excursions and stories verticals. Our platform is helping them upload high-value experiential content material to their current reserving flows, producing incremental earnings and deeper buyer engagement.
Generation: Our platform is constructed on a microservices structure deployed on AWS the usage of EC2, boxes and controlled databases. It options modular APIs that ship real-time availability, dynamic pricing, content material syndication and two-way reserving flows. Our white-label resolution helps fast deployment with customization throughout languages, currencies, cost gateways and CRM techniques, making sure scalability throughout numerous markets and companions. We also are considering AI, together with an excessively thrilling undertaking with Google Cloud which is able to assist innovate on this house in 2026.
Give us your SWOT (Strengths, Weaknesses, Alternatives, Threats) research of the corporate.
Strengths
- Founders with deep area experience and confirmed monitor data construction and scaling shuttle tech platform
- API-first structure purpose-built for multi-day and curated stories
- Early validation and traction via are living associate integrations in North The united states, Europe, and Asia Pacific—together with our release with Webjet Australia
Weaknesses
- Restricted shopper emblem consciousness in early levels
- Dependence on B2B distribution companions to scale
- Just a subset of multi-day operators these days helps real-time reserving APIs
Alternatives
- An international enjoy economic system at a virtual inflection level
- Airways, motels and OTAs in quest of differentiated ancillary merchandise
- Utility of AI and personalization to raised fit vacationers with curated stories
Threats
- Enlargement via incumbent OTAs or aggregators into the multi-day phase
- Emerging CAC and doable margin compression in virtual distribution
- Operational possibility tied to provider readiness and reliability
What are the shuttle ache issues you are attempting to relieve from each the client and the business views?
For shoppers:
- Problem finding high quality, verified stories via relied on shuttle manufacturers
- Loss of real-time availability and fast affirmation for multi-day itineraries
- Fragmented reserving stories and inconsistent pricing
For shuttle brokers:
- Guide, time-consuming reserving processes the usage of revealed brochures or name facilities
- Loss of automation and visibility into real-time availability
- Our ReserveXpert interface allows quicker virtual bookings, higher conversions and better commissions
For excursion operators:
- Restricted get right of entry to to world distribution channels and fashionable reserving equipment
- Prime operational prices because of guide processes and fragmented techniques
- Fee leakage and restricted publicity to new audiences
Now that the product is constructed, what’s your technique for buyer acquisition?
- Strategic distribution partnerships with OTAs, airways and shuttle company networks
- White-label and API integrations enabling companions to embed excursions at once into their platforms
- Club techniques providing unique member pricing and unique stories
- Company incentive shuttle techniques leveraging curated stories for staff engagement
- Client consciousness via our partnership with Google Issues to Do and our shopper emblem, MyTours
Let us know what procedure you will have long past via to determine a real want to your corporate and the dimensions of the addressable marketplace.
In step with McKinsey & Corporate, the worldwide “stories” marketplace exceeds $1 trillion, with structured, paid actions representing $250-$310 billion yearly—just about part of which remains to be booked offline.
ReserveX goals the digitally bookable subset of this marketplace: multi-day and curated excursions. Thru over 100+ operator and associate interviews, we’ve validated the unmet want for a unified, turnkey distribution resolution—positioning ReserveX to seize vital percentage throughout North The united states, Europe and Asia.
How and when will you are making cash?
- Fee/transaction charges on bookings
- SaaS/subscription charges for operators, brokers and shuttle manufacturers the usage of our equipment
- White-label licensing for endeavor companions
Early earnings is already being generated via are living integrations, with a trail to break-even in 18-24 months as associate volumes scale.
What are the backgrounds and former achievements of the founding staff?
- Dan Godsell, CEO: Veteran shuttle tech govt with management roles at Travelport, Flight Centre and Expedia
- Kelly Tompkins, leader product officer: Founding father of AdventureLink (SaaS for multi-day excursions) and LeisureLink (first GDS-linked holiday apartment distribution platform) and early worker at GetThere (got via Sabre for $757 million)
In combination, the staff brings confirmed enjoy in scaling shuttle platforms from inception to go out.
How have you ever addressed range and inclusion inside what you are promoting?
Range is embedded in our DNA. ReserveX hires globally, with balanced illustration throughout gender, geography and tradition. Our staff spans North The united states, Europe and Asia—reflecting the worldwide traveler base we serve. We design for inclusivity, providing multi-lingual, in the community adaptable interfaces and supporting small, regional operators international.
What is been essentially the most tricky a part of founding the trade thus far?
Scaling provider integrations throughout loads of small and midsize excursion operators—each and every with various techniques and readiness. Onboarding and construction believe require training, integration give a boost to and constant high quality assurance, balanced with keeping up release pace and capital potency.
Normally, shuttle startups face a slightly difficult time making an affect—why are you going to be considered one of fortunate ones?
Enjoy distribution has lengthy been fragmented, however virtual readiness is accelerating. With the vast majority of bookings offline, ReserveX is construction the infrastructure spine that consolidates get right of entry to to stories (multi-day excursions, day actions and cruises) and drives the reserving on-line at lower price via relied on retail branded internet sites.
Our retail companions and their trust in our staff and platform are the principle reason ReserveX will be successful. Our area enjoy, partner-first means and fashionable platform make us indispensable to how retail companions faucet into the swiftly rising marketplace for distinctive stories.
A 12 months from now, what state do you suppose your startup will probably be in?
- More than one are living associate integrations throughout 3 continents
- Habitual SaaS and licensing earnings from operators and shuttle manufacturers
- ReserveXpert absolutely rolled out to shuttle brokers international
- Tens of hundreds of per 30 days bookings in the course of the platform
- Business popularity because the main platform for reserving stories on-line
What’s your endgame? (Going public, acquisition, rising and staying personal, and many others.)
ReserveX targets to change into the worldwide infrastructure for reserving significant shuttle stories. Whilst open to long term strategic partnerships or acquisitions, our rapid focal point is sustainable, successful enlargement—construction a platform that connects the sector via shared adventures.
Phocuswright Innovation
Phocuswright Innovation is a platform that fosters a colourful and interconnected neighborhood of innovators, startups, buyers and concept leaders contributing to the full construction of an innovation ecosystem in shuttle. The use of this one hyperlink, startups can find out about the entire innovation-related occasions and techniques from Phocuswright and PhocusWire.
ReserveX
ReserveX was once based in 2023, providing a shuttle stories platform for shuttle businesses and operators.
The Canadian startup makes use of a B2B2C type that powers excursions and enjoy verticals, that specialize in multi-day excursions.
What’s your 30-second pitch to buyers?
ReserveX has constructed the B2B engine for the excursions and shuttle stories economic system—making the reserving of multi-day excursions and curated stories as seamless and scalable as airline or resort reservations. Multi-day excursions constitute the highest-margin product in shuttle, pushed via millennials, Gen Z and child boomers in quest of unique, shared adventures.
We provide a platform that incorporates each a white-label shopper resolution and a contemporary agent interface, enabling OTAs, shuttle businesses, airways, shops and excursion operators to liberate this under-digitized phase with much less friction, upper commissions and world achieve.
Describe each the trade and era facets of your startup.
Trade: ReserveX operates a B2B2C type, partnering with main shuttle manufacturers, OTAs, airways and shuttle businesses to energy their excursions and stories verticals. Our platform is helping them upload high-value experiential content material to their current reserving flows, producing incremental earnings and deeper buyer engagement.
Generation: Our platform is constructed on a microservices structure deployed on AWS the usage of EC2, boxes and controlled databases. It options modular APIs that ship real-time availability, dynamic pricing, content material syndication and two-way reserving flows. Our white-label resolution helps fast deployment with customization throughout languages, currencies, cost gateways and CRM techniques, making sure scalability throughout numerous markets and companions. We also are considering AI, together with an excessively thrilling undertaking with Google Cloud which is able to assist innovate on this house in 2026.
Give us your SWOT (Strengths, Weaknesses, Alternatives, Threats) research of the corporate.
Strengths
- Founders with deep area experience and confirmed monitor data construction and scaling shuttle tech platform
- API-first structure purpose-built for multi-day and curated stories
- Early validation and traction via are living associate integrations in North The united states, Europe, and Asia Pacific—together with our release with Webjet Australia
Weaknesses
- Restricted shopper emblem consciousness in early levels
- Dependence on B2B distribution companions to scale
- Just a subset of multi-day operators these days helps real-time reserving APIs
Alternatives
- An international enjoy economic system at a virtual inflection level
- Airways, motels and OTAs in quest of differentiated ancillary merchandise
- Utility of AI and personalization to raised fit vacationers with curated stories
Threats
- Enlargement via incumbent OTAs or aggregators into the multi-day phase
- Emerging CAC and doable margin compression in virtual distribution
- Operational possibility tied to provider readiness and reliability
What are the shuttle ache issues you are attempting to relieve from each the client and the business views?
For shoppers:
- Problem finding high quality, verified stories via relied on shuttle manufacturers
- Loss of real-time availability and fast affirmation for multi-day itineraries
- Fragmented reserving stories and inconsistent pricing
For shuttle brokers:
- Guide, time-consuming reserving processes the usage of revealed brochures or name facilities
- Loss of automation and visibility into real-time availability
- Our ReserveXpert interface allows quicker virtual bookings, higher conversions and better commissions
For excursion operators:
- Restricted get right of entry to to world distribution channels and fashionable reserving equipment
- Prime operational prices because of guide processes and fragmented techniques
- Fee leakage and restricted publicity to new audiences
Now that the product is constructed, what’s your technique for buyer acquisition?
- Strategic distribution partnerships with OTAs, airways and shuttle company networks
- White-label and API integrations enabling companions to embed excursions at once into their platforms
- Club techniques providing unique member pricing and unique stories
- Company incentive shuttle techniques leveraging curated stories for staff engagement
- Client consciousness via our partnership with Google Issues to Do and our shopper emblem, MyTours
Let us know what procedure you will have long past via to determine a real want to your corporate and the dimensions of the addressable marketplace.
In step with McKinsey & Corporate, the worldwide “stories” marketplace exceeds $1 trillion, with structured, paid actions representing $250-$310 billion yearly—just about part of which remains to be booked offline.
ReserveX goals the digitally bookable subset of this marketplace: multi-day and curated excursions. Thru over 100+ operator and associate interviews, we’ve validated the unmet want for a unified, turnkey distribution resolution—positioning ReserveX to seize vital percentage throughout North The united states, Europe and Asia.
How and when will you are making cash?
- Fee/transaction charges on bookings
- SaaS/subscription charges for operators, brokers and shuttle manufacturers the usage of our equipment
- White-label licensing for endeavor companions
Early earnings is already being generated via are living integrations, with a trail to break-even in 18-24 months as associate volumes scale.
What are the backgrounds and former achievements of the founding staff?
- Dan Godsell, CEO: Veteran shuttle tech govt with management roles at Travelport, Flight Centre and Expedia
- Kelly Tompkins, leader product officer: Founding father of AdventureLink (SaaS for multi-day excursions) and LeisureLink (first GDS-linked holiday apartment distribution platform) and early worker at GetThere (got via Sabre for $757 million)
In combination, the staff brings confirmed enjoy in scaling shuttle platforms from inception to go out.
How have you ever addressed range and inclusion inside what you are promoting?
Range is embedded in our DNA. ReserveX hires globally, with balanced illustration throughout gender, geography and tradition. Our staff spans North The united states, Europe and Asia—reflecting the worldwide traveler base we serve. We design for inclusivity, providing multi-lingual, in the community adaptable interfaces and supporting small, regional operators international.
What is been essentially the most tricky a part of founding the trade thus far?
Scaling provider integrations throughout loads of small and midsize excursion operators—each and every with various techniques and readiness. Onboarding and construction believe require training, integration give a boost to and constant high quality assurance, balanced with keeping up release pace and capital potency.
Normally, shuttle startups face a slightly difficult time making an affect—why are you going to be considered one of fortunate ones?
Enjoy distribution has lengthy been fragmented, however virtual readiness is accelerating. With the vast majority of bookings offline, ReserveX is construction the infrastructure spine that consolidates get right of entry to to stories (multi-day excursions, day actions and cruises) and drives the reserving on-line at lower price via relied on retail branded internet sites.
Our retail companions and their trust in our staff and platform are the principle reason ReserveX will be successful. Our area enjoy, partner-first means and fashionable platform make us indispensable to how retail companions faucet into the swiftly rising marketplace for distinctive stories.
A 12 months from now, what state do you suppose your startup will probably be in?
- More than one are living associate integrations throughout 3 continents
- Habitual SaaS and licensing earnings from operators and shuttle manufacturers
- ReserveXpert absolutely rolled out to shuttle brokers international
- Tens of hundreds of per 30 days bookings in the course of the platform
- Business popularity because the main platform for reserving stories on-line
What’s your endgame? (Going public, acquisition, rising and staying personal, and many others.)
ReserveX targets to change into the worldwide infrastructure for reserving significant shuttle stories. Whilst open to long term strategic partnerships or acquisitions, our rapid focal point is sustainable, successful enlargement—construction a platform that connects the sector via shared adventures.
Phocuswright Innovation
Phocuswright Innovation is a platform that fosters a colourful and interconnected neighborhood of innovators, startups, buyers and concept leaders contributing to the full construction of an innovation ecosystem in shuttle. The use of this one hyperlink, startups can find out about the entire innovation-related occasions and techniques from Phocuswright and PhocusWire.
