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Startup Degree: Flataway needs to lend a hand STR firms scale back OTA dependence

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October 25, 2025
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Startup Degree: Flataway needs to lend a hand STR firms scale back OTA dependence
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Flataway

Flataway is a B2B Device-as-a-Provider (SaaS) device for momentary condominium control (STR) firms, providing gear to lend a hand assets managers scale back reliance on on-line journey companies (OTAs).

Flataway was once based in 2023 and is lately headquartered in Bulgaria. 

What’s your 30-second pitch to buyers?

Flataway.ai is an AI-native toolchain that is helping hospitality operators personal call for and scale back reliance on OTAs. In mins, vacation-rental managers get conversion-ready, distinctive direct reserving web sites that plug into their present tech stack. They are able to record associate stock to earn referral charges and spice up visitor retention, remodeling them from native unscalable companies to world platforms.

Operators will quickly be capable of use agent-to-booking workflows so AI journey brokers can test availability and e-book immediately with them, bypassing intermediaries like Airbnb. We’re sponsored via $800,000 pre-seed with about 200 early-access managers.

Describe each the trade and era facets of your startup.

Industry: Flataway is a B2B SaaS for momentary condominium control firms that is helping scale back reliance on OTAs and liberate new earnings. Our AI-native toolkit generates bespoke, conversion-ready direct-booking web sites on a contemporary stack—no in advance prices, no lengthy builds—only a easy per 30 days subscription (release pricing from €96/month). Operators too can record associate stock along their very own, turning the web site right into a curated mini-platform that keeps visitors and earns referral charges on each and every reserving.

Generation: Our vibe-to-code agent, Staycy, is like Cute—however vertical for journey. This is a multi-agent, multi-tenant device that turns brief activates into production-grade Subsequent.js web sites. The internet sites are powered via a reserving engine that syncs assets main points, charges and availability by way of local PMS integrations. Our proprietary integration layer, Calry, is the unified API of the STR ecosystem utilized by 20+ travel-tech suppliers, connecting to 30+ PMSs. As a subsequent step we’re running on enabling agent-to-booking flows so AI journey brokers can test availability and e-book immediately with the operator.

Give us your SWOT (Strengths, Weaknesses, Alternatives, Threats) research of the corporate.

Strengths: Operator DNA—the crew prior to now based, scaled and exited one of the most greatest trip condominium control firms in Europe; stellar tech crew with enjoy transport instrument for the STR trade; AI-native with vertical focal point (journey best); proprietary PMS integration layer; trade emblem consciousness.

Weaknesses: Instructing marketplace on “AI-agent-ready” would possibly take time; Staycy isn’t appearing constantly, so it’s nonetheless now not an absolutely self-serve product. (Internet sites are nonetheless reviewed and polished via people.)

Alternatives: AI seek/agent shift; OTAs’ emerging prices; e-book direct motion gaining traction; large TAM— unbiased motels, person hosts, journey influencers, occasions, and so forth.; upsells; OpenAI app retailer

Threats: Generalist AI developers transferring vertical; MCPs changing PMS API integrations; law affecting information flows; macro journey cycles

What are the journey ache issues you are attempting to relieve from each the buyer and the trade views?

Dependence on OTAs compresses operator margins, weakens loyalty and makes visitor retention just about unimaginable. Belongings managers are inherently native companies and, as such, can not fulfill a traveler’s fundamental want—number of location selection. Because of this, vacationers revert to the OTA, without reference to the provider equipped or the upper worth.

Subscribe to our e-newsletter under

Present web site construction answers are both sluggish and costly (a customized web site with a PMS integration can simply value 5 figures) or constructed on deficient era that doesn’t convert. WordPress dominates the distance, nevertheless it’s a running a blog platform prolonged via plugin stacks which are continuously brittle—not one of the OTAs are constructed on WordPress, and there’s a explanation why.

On an trade stage, we’re fixing the evergreen downside of connectivity and fragmented tech stacks. PMS integrations were a roadblock to innovation within the STR area for a very long time—a roadblock we’ve now got rid of.

Now that the product is constructed, what’s your technique for buyer acquisition?

  • PMS market distribution: Record within the PMS “app shops” and working co-marketing campaigns and package onboarding with different tech suppliers.
  • Occasions: We’re provide at maximum STR occasions and we prepare one of the most greatest ones in Europe—the SCALE Central & Japanese Europe (CEE) display. 
  • Product-led expansion: Integrated associate delivery and referral charges create incentives for PM-to-PM invites.
  • Founder-led gross sales: Centered outreach by way of our operator community
  • Efficiency content material & demos: Are living “vibe-to-site in mins” periods

Let us know what procedure you’ve gotten long past thru to ascertain a real want to your corporate and the dimensions of the addressable marketplace.

We operated 1,000+ trip leases throughout 14 markets for seven years and skilled the issues we’re fixing firsthand. We misplaced tens of millions as a result of overreliance on OTAs. A transparent sign our answer is wanted now could be the truth that just about 200 assets managers have joined our early-access program. There are about 140,000 assets managers globally, which represents our present available marketplace; our general addressable marketplace extends to person hosts and unbiased motels going through the similar problems, in addition to any trade that desires to combine and promote lodging.

How and when will you are making cash?

Staycy is launching now with usual SaaS pricing. As well as, we take part of the referral charge on any PM-PM bookings. Our integration layer, Calry, is already producing earnings, remaining in on $300,000 ARR.

What are the backgrounds and former achievements of the founding crew?

  • Boris Pavlov (CEO): Ex-operator; based and scaled one among CEE’s greatest vacation-rental managers Flat Supervisor (go out in 2024). In the past he had a occupation in finance, running for a global funding financial institution in Paris, New York and London.
  • Teodor Todorov (CTO): Former CTO of Flat Supervisor; constructed a couple of tech gear, together with an built-in operations device and cell app and a virtual visitor guides instrument. In the past a WordPress developer and QA for Google Industry packages.
  • Filipa Peychinova (COO): Former head of gross sales of Flat Supervisor with deep trade experience. In the past held more than a few roles at firms and organizations like AIESEC, GSK and Telus.

How have you ever addressed range and inclusion inside of your corporation?

We’re a geographically numerous crew with headquarters in Bulgaria and groups in India, Romania and Ukraine. Our hiring method is culture-first, skills-second, location-flexible—the entirety else is agnostic and meritocratic.  

What is been probably the most tricky a part of founding the trade up to now?

We’ve got been on the lookout for a technique to OTA dependence for over two years now, pivoting thru more than a few merchandise and trade fashions. Persevering thru those two years and retaining the crew morale intact has been tricky, however we’ve succeeded. It seems the piece we had been lacking was once AI—now not simply when it comes to era but in addition in accelerating the adjustments in traveler habits. 

Normally, journey startups face a moderately difficult time making an affect—why are you going to be one of the most fortunate ones?

We’ve got a powerful crew with operator DNA, relentless force to unravel the most important downside of the journey trade and unrivaled technological functions. The ones are the 3 elements of good fortune we’re depending on—now not good fortune.

A 12 months from now, what state do you assume your startup will probably be in?

Put up-Collection A, with 1000’s of websites are living, with a rising partner-supply community using referral source of revenue for assets managers. As well as, via then we might have added OpenAI apps as every other device consumers can construct with herbal language and we’ll be not off course to procedure AI agent-to-booking workflows at scale.

What’s your endgame? (Going public, acquisition, rising and staying personal, and so forth.)

We wish to construct a category-defining, vertical AI platform for hospitality operators. The top function is IPO. Close to-term focal point is on sustainable expansion, actual earnings and simple buyer results.

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flataway-startup-state-logo

Flataway

Flataway is a B2B Device-as-a-Provider (SaaS) device for momentary condominium control (STR) firms, providing gear to lend a hand assets managers scale back reliance on on-line journey companies (OTAs).

Flataway was once based in 2023 and is lately headquartered in Bulgaria. 

What’s your 30-second pitch to buyers?

Flataway.ai is an AI-native toolchain that is helping hospitality operators personal call for and scale back reliance on OTAs. In mins, vacation-rental managers get conversion-ready, distinctive direct reserving web sites that plug into their present tech stack. They are able to record associate stock to earn referral charges and spice up visitor retention, remodeling them from native unscalable companies to world platforms.

Operators will quickly be capable of use agent-to-booking workflows so AI journey brokers can test availability and e-book immediately with them, bypassing intermediaries like Airbnb. We’re sponsored via $800,000 pre-seed with about 200 early-access managers.

Describe each the trade and era facets of your startup.

Industry: Flataway is a B2B SaaS for momentary condominium control firms that is helping scale back reliance on OTAs and liberate new earnings. Our AI-native toolkit generates bespoke, conversion-ready direct-booking web sites on a contemporary stack—no in advance prices, no lengthy builds—only a easy per 30 days subscription (release pricing from €96/month). Operators too can record associate stock along their very own, turning the web site right into a curated mini-platform that keeps visitors and earns referral charges on each and every reserving.

Generation: Our vibe-to-code agent, Staycy, is like Cute—however vertical for journey. This is a multi-agent, multi-tenant device that turns brief activates into production-grade Subsequent.js web sites. The internet sites are powered via a reserving engine that syncs assets main points, charges and availability by way of local PMS integrations. Our proprietary integration layer, Calry, is the unified API of the STR ecosystem utilized by 20+ travel-tech suppliers, connecting to 30+ PMSs. As a subsequent step we’re running on enabling agent-to-booking flows so AI journey brokers can test availability and e-book immediately with the operator.

Give us your SWOT (Strengths, Weaknesses, Alternatives, Threats) research of the corporate.

Strengths: Operator DNA—the crew prior to now based, scaled and exited one of the most greatest trip condominium control firms in Europe; stellar tech crew with enjoy transport instrument for the STR trade; AI-native with vertical focal point (journey best); proprietary PMS integration layer; trade emblem consciousness.

Weaknesses: Instructing marketplace on “AI-agent-ready” would possibly take time; Staycy isn’t appearing constantly, so it’s nonetheless now not an absolutely self-serve product. (Internet sites are nonetheless reviewed and polished via people.)

Alternatives: AI seek/agent shift; OTAs’ emerging prices; e-book direct motion gaining traction; large TAM— unbiased motels, person hosts, journey influencers, occasions, and so forth.; upsells; OpenAI app retailer

Threats: Generalist AI developers transferring vertical; MCPs changing PMS API integrations; law affecting information flows; macro journey cycles

What are the journey ache issues you are attempting to relieve from each the buyer and the trade views?

Dependence on OTAs compresses operator margins, weakens loyalty and makes visitor retention just about unimaginable. Belongings managers are inherently native companies and, as such, can not fulfill a traveler’s fundamental want—number of location selection. Because of this, vacationers revert to the OTA, without reference to the provider equipped or the upper worth.

Subscribe to our e-newsletter under

Present web site construction answers are both sluggish and costly (a customized web site with a PMS integration can simply value 5 figures) or constructed on deficient era that doesn’t convert. WordPress dominates the distance, nevertheless it’s a running a blog platform prolonged via plugin stacks which are continuously brittle—not one of the OTAs are constructed on WordPress, and there’s a explanation why.

On an trade stage, we’re fixing the evergreen downside of connectivity and fragmented tech stacks. PMS integrations were a roadblock to innovation within the STR area for a very long time—a roadblock we’ve now got rid of.

Now that the product is constructed, what’s your technique for buyer acquisition?

  • PMS market distribution: Record within the PMS “app shops” and working co-marketing campaigns and package onboarding with different tech suppliers.
  • Occasions: We’re provide at maximum STR occasions and we prepare one of the most greatest ones in Europe—the SCALE Central & Japanese Europe (CEE) display. 
  • Product-led expansion: Integrated associate delivery and referral charges create incentives for PM-to-PM invites.
  • Founder-led gross sales: Centered outreach by way of our operator community
  • Efficiency content material & demos: Are living “vibe-to-site in mins” periods

Let us know what procedure you’ve gotten long past thru to ascertain a real want to your corporate and the dimensions of the addressable marketplace.

We operated 1,000+ trip leases throughout 14 markets for seven years and skilled the issues we’re fixing firsthand. We misplaced tens of millions as a result of overreliance on OTAs. A transparent sign our answer is wanted now could be the truth that just about 200 assets managers have joined our early-access program. There are about 140,000 assets managers globally, which represents our present available marketplace; our general addressable marketplace extends to person hosts and unbiased motels going through the similar problems, in addition to any trade that desires to combine and promote lodging.

How and when will you are making cash?

Staycy is launching now with usual SaaS pricing. As well as, we take part of the referral charge on any PM-PM bookings. Our integration layer, Calry, is already producing earnings, remaining in on $300,000 ARR.

What are the backgrounds and former achievements of the founding crew?

  • Boris Pavlov (CEO): Ex-operator; based and scaled one among CEE’s greatest vacation-rental managers Flat Supervisor (go out in 2024). In the past he had a occupation in finance, running for a global funding financial institution in Paris, New York and London.
  • Teodor Todorov (CTO): Former CTO of Flat Supervisor; constructed a couple of tech gear, together with an built-in operations device and cell app and a virtual visitor guides instrument. In the past a WordPress developer and QA for Google Industry packages.
  • Filipa Peychinova (COO): Former head of gross sales of Flat Supervisor with deep trade experience. In the past held more than a few roles at firms and organizations like AIESEC, GSK and Telus.

How have you ever addressed range and inclusion inside of your corporation?

We’re a geographically numerous crew with headquarters in Bulgaria and groups in India, Romania and Ukraine. Our hiring method is culture-first, skills-second, location-flexible—the entirety else is agnostic and meritocratic.  

What is been probably the most tricky a part of founding the trade up to now?

We’ve got been on the lookout for a technique to OTA dependence for over two years now, pivoting thru more than a few merchandise and trade fashions. Persevering thru those two years and retaining the crew morale intact has been tricky, however we’ve succeeded. It seems the piece we had been lacking was once AI—now not simply when it comes to era but in addition in accelerating the adjustments in traveler habits. 

Normally, journey startups face a moderately difficult time making an affect—why are you going to be one of the most fortunate ones?

We’ve got a powerful crew with operator DNA, relentless force to unravel the most important downside of the journey trade and unrivaled technological functions. The ones are the 3 elements of good fortune we’re depending on—now not good fortune.

A 12 months from now, what state do you assume your startup will probably be in?

Put up-Collection A, with 1000’s of websites are living, with a rising partner-supply community using referral source of revenue for assets managers. As well as, via then we might have added OpenAI apps as every other device consumers can construct with herbal language and we’ll be not off course to procedure AI agent-to-booking workflows at scale.

What’s your endgame? (Going public, acquisition, rising and staying personal, and so forth.)

We wish to construct a category-defining, vertical AI platform for hospitality operators. The top function is IPO. Close to-term focal point is on sustainable expansion, actual earnings and simple buyer results.

Tags: companiesdependenceFlatawayOTAReduceSTAGEstartupSTR

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