Startup Degree: Adventure targets to supply a extra versatile, customized loyalty program

Adventure

Adventure was once based in 2024, serving to luxurious vacationers earn rewards when reserving with boutique and independently owned homes.

The platform additionally gives the Adventure Alliance systems for operators, letting them design their very own versatile campaigns.

What’s your 30-second pitch to buyers?

Adventure is the loyalty layer for unbiased hospitality. We let vacationers earn and redeem issues at curated boutique motels and personal villas—puts the massive systems disregard—whilst giving operators
AI-powered equipment that force direct bookings and unforgettable, customized remains.

Homes sign up for the Adventure Alliance to get entry to visitor insights, run centered campaigns (suppose: “Earn 10x issues whilst you guide 3+ nights”) and faucet an international target market
of high-intent vacationers. It’s a category-creating coalition: top rate stock, a contemporary loyalty foreign money and data-driven hospitality that feels human.

Describe each the industry and generation sides of your startup.

Commercially,
Adventure operates a two-sided community: the Adventure Alliance at the provide facet and high-affinity individuals at the call for facet. Operators undertake Adventure as their legitimate loyalty program and pay on visitor engagement (operators most effective pay when will get declare
their issues), aligning economics to results and serving to shift combine from OTAs to direct.

For vacationers, the proposition is a unmarried foreign money throughout unique, story-rich homes—earn extra when reserving direct, pool or switch issues
simply, use pending issues for on-stay purchases and redeem for remains or curated on-property reports.

Technologically, the hospitality revel in platform connects to core lodge methods and makes use of AI brokers to orchestrate gives, workflows
and personalization in actual time, giving independents the sophistication of a significant flag with out shedding their soul.

Give us your SWOT (Strengths, Weaknesses, Alternatives, Threats) research of the corporate.

Strengths: Adventure is purpose-built
for independents and personal leases—an underserved class in legacy systems—with a differentiated earn construction, versatile redemption (together with pending issues) and a transparent, six-tier standing type. The Adventure Alliance means compounds
cost as new companions sign up for, enriching the shared foreign money and desire graph whilst keeping up each and every model’s identification.

Weaknesses: As an early-stage community, Adventure will have to collection integrations and spouse onboarding whilst in moderation managing
loyalty legal responsibility and breakage at scale—executional demanding situations standard of class advent. 

Alternatives: Impartial lodging are gaining percentage, and operators search equipment that cut back OTA dependence, lift visitor popularity and
make personalization sensible; Adventure’s AI-enabled HXP and alliance-based pricing immediately cope with this hole.

Threats: Incumbent chains and OTAs may imitate aspects of the type, and shuttle call for shocks can sluggish adoption—reinforcing
the significance of transparent, measurable ROI for companions and a resilient, value-aligned pricing means.

What are the shuttle ache issues you are attempting to relieve from each the buyer and the trade views?

• For vacationers,
  these days’s loyalty choices incessantly pressure a tradeoff: earn issues with massive chains or select distinctive remains and forgo popularity. Adventure gets rid of that tradeoff with a curated community that rewards direct bookings at unique homes and helps significant,
  in-stay redemptions that make personalization tangible.
• For operators, OTA dependence compresses margins and obscures visitor relationships. Adventure supplies a loyalty program and HXP that unify visitor insights, automate adapted gives and
  convert discovery into direct call for—giving independents a scalable selection to commission-heavy intermediaries.

Now that the product is constructed, what’s your technique for buyer acquisition?

At the provide facet, we prioritize marquee
independents and collections that may undertake Adventure as their legitimate loyalty program and briefly reveal uplift from direct-booking incentives and centered campaigns.

At the call for facet, we develop a high-intent member base with transparent cost: markedly
upper earn charges for direct bookings, versatile redemption—together with pending issues—and the facility to pool or switch issues around the alliance, strengthened via model storytelling and property-led communications. We can quickly announce the
release of a author market to assist alliance individuals hook up with creators in a brand-new tackle influencer advertising and marketing.

Let us know what procedure you could have long gone via to determine a real want in your corporate and the scale of the addressable
marketplace.

Our thesis emerged from operator ache round acquisition prices and knowledge opacity and from traveler frustration with the absence of rewards on the homes they love. Adventure addresses each via aligning incentives round direct bookings
and turning in a contemporary loyalty foreign money and personalization engine designed for independents.

From a marketplace sizing viewpoint, independents constitute a considerable percentage of accommodation provide and incessantly pay vital OTA commissions, indicating
headroom for a value-aligned loyalty layer that shifts combine and deepens relationships; this frames a big serviceable alternative for an alliance-based program and HXP.

How and when will you’re making cash?

Adventure monetizes in alignment
with spouse cost advent: operators undertake Adventure as their legitimate loyalty program and incur prices when visitors actively interact (we price when visitors declare issues) fairly than via blunt, in advance charges.

The Adventure Alliance loyalty platform’s marketing campaign
builder allows companions to fund centered earn/burn projects, with same old business phrases ruled within the spouse settlement, supporting a predictable, scalable earnings base because the community grows. Earnings starts with early alliance companions
and scales with member acquisition, direct-booking combine and redemption pace.

What are the backgrounds and former achievements of the founding workforce?

• John Sutton (founder & CEO): former leader virtual officer at Pink Ventures
• Brian Kelly (senior marketing consultant/investor): founding father of The Issues Man—loyalty and shuttle influencer.
• James McBride: senior hospitality govt with management at Ritz Carlton, Carlyle, and so forth.
• Eric Wu & Chris Burch: supply strategic advisory
  and area experience in virtual scale and comfort hospitality
• Lead buyers in our seed spherical are Gradual Ventures and Lerer-Hippeau

How have you ever addressed variety and inclusion inside of your online business?

Adventure’s strategy to inclusion
begins with product design: a flag-agnostic community that celebrates homes with distinctive identities, paired with a personalization layer that adapts advantages and reports to other traveler personal tastes and desires.

By way of emphasizing unique, place-driven
remains and the use of AI-informed insights to look forward to visitor personal tastes, we purpose to make popularity really feel non-public and alluring throughout traveler sorts whilst protecting each and every estate’s native persona.

What is been essentially the most tricky a part of
founding the industry up to now?

The toughest problem has been sequencing a two-sided community whilst development the connective tissue into estate methods. We’ve addressed it via anchoring on a transparent cost change—direct-booking incentives and
versatile redemption for visitors, a marketing campaign builder and aligned economics for operators—so companions can see raise from day one as integrations deepen.

Usually, shuttle startups face a reasonably tricky time making an affect—so why are you going
to be one among fortunate ones?

We’re no longer competing as every other OTA or a generic issues scheme; we’re re-platforming loyalty for independents with earn/burn mechanics and AI-driven personalization that make direct relationships extra precious than
intermediated ones.

The alliance type compounds with each and every new spouse, enriching a shared foreign money and desire graph, whilst the HXP provides small groups enterprise-grade features—benefits which can be exhausting to replicate with out diluting model identification.

A yr from now, what state do you suppose your startup will likely be in?

In one year, we think a materially expanded alliance throughout precedence areas, lively earn/burn habits around the six tiers and standard use of the marketing campaign builder to
force shoulder-season occupancy and on-property earnings.

Our objective is to be at 10,000 homes, and at the visitor facet, to have 1 million individuals who acknowledge Adventure as how one can earn significant rewards at unique, unbiased homes;
at the operator facet, companions will cite direct-booking raise, richer visitor profiles and extra exact be offering orchestration as core causes they standardize on Adventure.

What’s your endgame? (Going public, acquisition, rising and staying
personal, and so forth.)

We intend to construct the category-defining coalition for unbiased hospitality and essentially the most depended on foreign money for unique remains. Because the community and HXP mature, we’ll select the trail—persevered unbiased enlargement, public record or a strategic mixture—that absolute best preserves model integrity and maximizes cost for individuals, operators, and shareholders.

Adventure

Adventure was once based in 2024, serving to luxurious vacationers earn rewards when reserving with boutique and independently owned homes.

The platform additionally gives the Adventure Alliance systems for operators, letting them design their very own versatile campaigns.

What’s your 30-second pitch to buyers?

Adventure is the loyalty layer for unbiased hospitality. We let vacationers earn and redeem issues at curated boutique motels and personal villas—puts the massive systems disregard—whilst giving operators
AI-powered equipment that force direct bookings and unforgettable, customized remains.

Homes sign up for the Adventure Alliance to get entry to visitor insights, run centered campaigns (suppose: “Earn 10x issues whilst you guide 3+ nights”) and faucet an international target market
of high-intent vacationers. It’s a category-creating coalition: top rate stock, a contemporary loyalty foreign money and data-driven hospitality that feels human.

Describe each the industry and generation sides of your startup.

Commercially,
Adventure operates a two-sided community: the Adventure Alliance at the provide facet and high-affinity individuals at the call for facet. Operators undertake Adventure as their legitimate loyalty program and pay on visitor engagement (operators most effective pay when will get declare
their issues), aligning economics to results and serving to shift combine from OTAs to direct.

For vacationers, the proposition is a unmarried foreign money throughout unique, story-rich homes—earn extra when reserving direct, pool or switch issues
simply, use pending issues for on-stay purchases and redeem for remains or curated on-property reports.

Technologically, the hospitality revel in platform connects to core lodge methods and makes use of AI brokers to orchestrate gives, workflows
and personalization in actual time, giving independents the sophistication of a significant flag with out shedding their soul.

Give us your SWOT (Strengths, Weaknesses, Alternatives, Threats) research of the corporate.

Strengths: Adventure is purpose-built
for independents and personal leases—an underserved class in legacy systems—with a differentiated earn construction, versatile redemption (together with pending issues) and a transparent, six-tier standing type. The Adventure Alliance means compounds
cost as new companions sign up for, enriching the shared foreign money and desire graph whilst keeping up each and every model’s identification.

Weaknesses: As an early-stage community, Adventure will have to collection integrations and spouse onboarding whilst in moderation managing
loyalty legal responsibility and breakage at scale—executional demanding situations standard of class advent. 

Alternatives: Impartial lodging are gaining percentage, and operators search equipment that cut back OTA dependence, lift visitor popularity and
make personalization sensible; Adventure’s AI-enabled HXP and alliance-based pricing immediately cope with this hole.

Threats: Incumbent chains and OTAs may imitate aspects of the type, and shuttle call for shocks can sluggish adoption—reinforcing
the significance of transparent, measurable ROI for companions and a resilient, value-aligned pricing means.

What are the shuttle ache issues you are attempting to relieve from each the buyer and the trade views?

• For vacationers,
  these days’s loyalty choices incessantly pressure a tradeoff: earn issues with massive chains or select distinctive remains and forgo popularity. Adventure gets rid of that tradeoff with a curated community that rewards direct bookings at unique homes and helps significant,
  in-stay redemptions that make personalization tangible.
• For operators, OTA dependence compresses margins and obscures visitor relationships. Adventure supplies a loyalty program and HXP that unify visitor insights, automate adapted gives and
  convert discovery into direct call for—giving independents a scalable selection to commission-heavy intermediaries.

Now that the product is constructed, what’s your technique for buyer acquisition?

At the provide facet, we prioritize marquee
independents and collections that may undertake Adventure as their legitimate loyalty program and briefly reveal uplift from direct-booking incentives and centered campaigns.

At the call for facet, we develop a high-intent member base with transparent cost: markedly
upper earn charges for direct bookings, versatile redemption—together with pending issues—and the facility to pool or switch issues around the alliance, strengthened via model storytelling and property-led communications. We can quickly announce the
release of a author market to assist alliance individuals hook up with creators in a brand-new tackle influencer advertising and marketing.

Let us know what procedure you could have long gone via to determine a real want in your corporate and the scale of the addressable
marketplace.

Our thesis emerged from operator ache round acquisition prices and knowledge opacity and from traveler frustration with the absence of rewards on the homes they love. Adventure addresses each via aligning incentives round direct bookings
and turning in a contemporary loyalty foreign money and personalization engine designed for independents.

From a marketplace sizing viewpoint, independents constitute a considerable percentage of accommodation provide and incessantly pay vital OTA commissions, indicating
headroom for a value-aligned loyalty layer that shifts combine and deepens relationships; this frames a big serviceable alternative for an alliance-based program and HXP.

How and when will you’re making cash?

Adventure monetizes in alignment
with spouse cost advent: operators undertake Adventure as their legitimate loyalty program and incur prices when visitors actively interact (we price when visitors declare issues) fairly than via blunt, in advance charges.

The Adventure Alliance loyalty platform’s marketing campaign
builder allows companions to fund centered earn/burn projects, with same old business phrases ruled within the spouse settlement, supporting a predictable, scalable earnings base because the community grows. Earnings starts with early alliance companions
and scales with member acquisition, direct-booking combine and redemption pace.

What are the backgrounds and former achievements of the founding workforce?

• John Sutton (founder & CEO): former leader virtual officer at Pink Ventures
• Brian Kelly (senior marketing consultant/investor): founding father of The Issues Man—loyalty and shuttle influencer.
• James McBride: senior hospitality govt with management at Ritz Carlton, Carlyle, and so forth.
• Eric Wu & Chris Burch: supply strategic advisory
  and area experience in virtual scale and comfort hospitality
• Lead buyers in our seed spherical are Gradual Ventures and Lerer-Hippeau

How have you ever addressed variety and inclusion inside of your online business?

Adventure’s strategy to inclusion
begins with product design: a flag-agnostic community that celebrates homes with distinctive identities, paired with a personalization layer that adapts advantages and reports to other traveler personal tastes and desires.

By way of emphasizing unique, place-driven
remains and the use of AI-informed insights to look forward to visitor personal tastes, we purpose to make popularity really feel non-public and alluring throughout traveler sorts whilst protecting each and every estate’s native persona.

What is been essentially the most tricky a part of
founding the industry up to now?

The toughest problem has been sequencing a two-sided community whilst development the connective tissue into estate methods. We’ve addressed it via anchoring on a transparent cost change—direct-booking incentives and
versatile redemption for visitors, a marketing campaign builder and aligned economics for operators—so companions can see raise from day one as integrations deepen.

Usually, shuttle startups face a reasonably tricky time making an affect—so why are you going
to be one among fortunate ones?

We’re no longer competing as every other OTA or a generic issues scheme; we’re re-platforming loyalty for independents with earn/burn mechanics and AI-driven personalization that make direct relationships extra precious than
intermediated ones.

The alliance type compounds with each and every new spouse, enriching a shared foreign money and desire graph, whilst the HXP provides small groups enterprise-grade features—benefits which can be exhausting to replicate with out diluting model identification.

A yr from now, what state do you suppose your startup will likely be in?

In one year, we think a materially expanded alliance throughout precedence areas, lively earn/burn habits around the six tiers and standard use of the marketing campaign builder to
force shoulder-season occupancy and on-property earnings.

Our objective is to be at 10,000 homes, and at the visitor facet, to have 1 million individuals who acknowledge Adventure as how one can earn significant rewards at unique, unbiased homes;
at the operator facet, companions will cite direct-booking raise, richer visitor profiles and extra exact be offering orchestration as core causes they standardize on Adventure.

What’s your endgame? (Going public, acquisition, rising and staying
personal, and so forth.)

We intend to construct the category-defining coalition for unbiased hospitality and essentially the most depended on foreign money for unique remains. Because the community and HXP mature, we’ll select the trail—persevered unbiased enlargement, public record or a strategic mixture—that absolute best preserves model integrity and maximizes cost for individuals, operators, and shareholders.