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Speedy Hearth with Björn Bender of Rail Europe

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August 8, 2025
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As we rely right down to Phocuswright Europe, going down in Barcelona from June 10 thru June 12, PhocusWire is shining the highlight on convention audio system in a chain of Q&As.

Björn Bender, CEO of Rail Europe, will participate in an govt panel “The Nice Flooring Shift” on June 11. The panel will center of attention on flooring transportation’s ongoing transformation, with sector leaders discussing traits, demanding situations and alternatives that can form the way forward for commute at the flooring.

Under, Bender opens up about experimentation with synthetic intelligence (AI), the potential for collaboration within the mobility house and extra.

What are you operating on these days that excites you?

Presently at Rail Europe, we’re in point of fact concerned with making it more uncomplicated for other people to commute via teach around the continent—serving to vacationers guide cross-border trips extra easily with gear to check routes, in finding the most efficient offers and plan the whole lot in a single position.

Subscribe to our publication beneath

We’ve additionally simply made it conceivable for Eurail and Interrail passholders to order on our platform seats on Renfe trains, which is a large step. And thru our new partnership with Reserving.com, other people can now guide lodging thru our web page too. All of this is helping us transfer nearer to our function: making rail the very best and most pleasurable technique to discover Europe.

In what spaces are you now experimenting with AI?

AI is taking part in a rising function for us, and a large number of our center of attention at the moment is on making improvements to our chatbots and digital assistants to present vacationers real-time assist and extra customized suggestions. 

We’re additionally the use of AI to make bookings smarter—tailoring commute choices and optimizing itineraries in keeping with what other people in reality want. It’s all about making the method sooner, more uncomplicated and extra intuitive.

What has been your largest neglected alternative?

I take a look at to not stay an excessive amount of on neglected alternatives, but when I needed to title one space with massive untapped doable, it’s collaboration within the mobility house.

There’s nonetheless paintings to do in terms of connecting the dots between other commute suppliers—from trains to shared mobility and past. If we will be able to come in combination extra as an business, I feel we now have an actual shot at providing smoother, extra sustainable door-to-door commute reports.

How temporarily do you spot virtual ID taking grasp in commute?

Virtual ID is unquestionably at the horizon, and I feel it’ll make a large distinction in how we commute. That mentioned, it received’t occur in a single day. We’re seeing some promising traits however extensive adoption relies on rules and the way able the commute ecosystem is. I’d say we’ll get started seeing genuine growth over the following 3 to 5 years, particularly in rail and air the place the infrastructure is extra complex. At Rail Europe, we’re ensuring we’re able for when the time comes.

What’s something about commute you could inform rookies to the business?

This business strikes speedy, so flexibility and interest are key. My recommendation? At all times get started with the traveler. Tech traits will come and cross, however if you happen to center of attention on fixing genuine issues—making commute smoother, more uncomplicated or extra sustainable—you’ll be at the proper trail. Keep open to innovation, and keep in mind that commute is ready extra than simply getting from A to B—it’s about reports and connections. Stay that human aspect in thoughts, it doesn’t matter what a part of the business you are in.

Phocuswright Europe 2025

Sign up for us in Barcelona from June 10 to twelve the place Björn Bender of Rail Europe, Florent Bannwarth of BlaBlaCar and Veronica Diquattro of B2C Europe, Omio will speak about the transformation of flooring transportation.

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As we rely right down to Phocuswright Europe, going down in Barcelona from June 10 thru June 12, PhocusWire is shining the highlight on convention audio system in a chain of Q&As.

Björn Bender, CEO of Rail Europe, will participate in an govt panel “The Nice Flooring Shift” on June 11. The panel will center of attention on flooring transportation’s ongoing transformation, with sector leaders discussing traits, demanding situations and alternatives that can form the way forward for commute at the flooring.

Under, Bender opens up about experimentation with synthetic intelligence (AI), the potential for collaboration within the mobility house and extra.

What are you operating on these days that excites you?

Presently at Rail Europe, we’re in point of fact concerned with making it more uncomplicated for other people to commute via teach around the continent—serving to vacationers guide cross-border trips extra easily with gear to check routes, in finding the most efficient offers and plan the whole lot in a single position.

Subscribe to our publication beneath

We’ve additionally simply made it conceivable for Eurail and Interrail passholders to order on our platform seats on Renfe trains, which is a large step. And thru our new partnership with Reserving.com, other people can now guide lodging thru our web page too. All of this is helping us transfer nearer to our function: making rail the very best and most pleasurable technique to discover Europe.

In what spaces are you now experimenting with AI?

AI is taking part in a rising function for us, and a large number of our center of attention at the moment is on making improvements to our chatbots and digital assistants to present vacationers real-time assist and extra customized suggestions. 

We’re additionally the use of AI to make bookings smarter—tailoring commute choices and optimizing itineraries in keeping with what other people in reality want. It’s all about making the method sooner, more uncomplicated and extra intuitive.

What has been your largest neglected alternative?

I take a look at to not stay an excessive amount of on neglected alternatives, but when I needed to title one space with massive untapped doable, it’s collaboration within the mobility house.

There’s nonetheless paintings to do in terms of connecting the dots between other commute suppliers—from trains to shared mobility and past. If we will be able to come in combination extra as an business, I feel we now have an actual shot at providing smoother, extra sustainable door-to-door commute reports.

How temporarily do you spot virtual ID taking grasp in commute?

Virtual ID is unquestionably at the horizon, and I feel it’ll make a large distinction in how we commute. That mentioned, it received’t occur in a single day. We’re seeing some promising traits however extensive adoption relies on rules and the way able the commute ecosystem is. I’d say we’ll get started seeing genuine growth over the following 3 to 5 years, particularly in rail and air the place the infrastructure is extra complex. At Rail Europe, we’re ensuring we’re able for when the time comes.

What’s something about commute you could inform rookies to the business?

This business strikes speedy, so flexibility and interest are key. My recommendation? At all times get started with the traveler. Tech traits will come and cross, however if you happen to center of attention on fixing genuine issues—making commute smoother, more uncomplicated or extra sustainable—you’ll be at the proper trail. Keep open to innovation, and keep in mind that commute is ready extra than simply getting from A to B—it’s about reports and connections. Stay that human aspect in thoughts, it doesn’t matter what a part of the business you are in.

Phocuswright Europe 2025

Sign up for us in Barcelona from June 10 to twelve the place Björn Bender of Rail Europe, Florent Bannwarth of BlaBlaCar and Veronica Diquattro of B2C Europe, Omio will speak about the transformation of flooring transportation.

Tags: BenderBjörnEuropefirerailrapid

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