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Speedy Hearth with Adebayo Adedeji of Wakanow

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June 26, 2025
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Speedy Hearth with Adebayo Adedeji of Wakanow
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As we rely right down to Phocuswright Europe, happening in Barcelona from June 10 to twelve, PhocusWire is shining the highlight on a collection of convention audio system in a sequence of Q&As. 

Adebayo Adedeji, workforce CEO of Wakanow, will participate in an government panel known as “Across the Global of WiT.” The consultation will center of attention on markets in Asia, Africa and the Center East, as more youthful, extra tech-savvy vacationers upward push and synthetic intelligence (AI) starts to play a larger function within the sector.

Subscribe to our e-newsletter underneath

Beneath, Adedeji opens up about what he’s running on, the demanding situations he faces, lodges and era stacks and extra.

What are you running on that excites you?

As workforce CEO, I’m maximum eager about how we are integrating AI throughout our ecosystem to pressure industry automation and simplify advanced go back and forth processes. From customer support to pricing, AI helps us make go back and forth reserving and making plans more practical and extra seamless for hundreds of thousands of vacationers throughout Africa.

What are the best demanding situations you presently face?

Tech price relative to earnings era in native African currencies. Maximum of our era infrastructure—whether or not it’s cost gateways, world distribution programs or endeavor equipment—is priced in USD. However the bulk of our earnings is earned in native currencies that proceed to enjoy devaluation. 

What do you suppose are the best demanding situations the trade faces?

Most likely essentially the most urgent factor is consider. Shoppers had been [burned] and so they’re cautious of reserving go back and forth on-line. As an trade, we want to rebuild self assurance via providing reliability and constant carrier.

I’d additionally say volatility and the lack of infrastructure–each virtual and bodily. Foreign money fluctuations and structural problems like inconsistent web get right of entry to, fragmented cost programs and underdeveloped transportation networks decelerate innovation and buyer enjoy.

What have you learnt now that you simply want you would recognized two decades in the past?

20 years in the past, I assumed nice concepts may win on their very own. Now I do know that execution is the whole thing—and execution is pushed via other folks.

Are lodges receptive to modernizing the tech stack? What concerning the different sectors Wakanow works with?

Throughout Africa’s resort sector, tech adoption continues to be a big problem. Many houses depend closely on offline, walk-in bookings—which in some instances account for 80 to 90% in their earnings. As a result of this style has labored for them traditionally, there’s little urgency to spend money on era, particularly when budgets are tight. Consequently, tech steadily takes a again seat. In different sectors we paintings with—like bills, as an example—we see a miles upper openness to innovation.

Phocuswright Europe 2025

Sign up for us from June 10 to twelve in Barcelona, the place Adebayo Adedeji of Wakanow will sign up for Gareth Matthews of Dida and Ross Veitch of Wego Crew for an government panel.

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Algeria-based VOLZ raises $5M | PhocusWire


As we rely right down to Phocuswright Europe, happening in Barcelona from June 10 to twelve, PhocusWire is shining the highlight on a collection of convention audio system in a sequence of Q&As. 

Adebayo Adedeji, workforce CEO of Wakanow, will participate in an government panel known as “Across the Global of WiT.” The consultation will center of attention on markets in Asia, Africa and the Center East, as more youthful, extra tech-savvy vacationers upward push and synthetic intelligence (AI) starts to play a larger function within the sector.

Subscribe to our e-newsletter underneath

Beneath, Adedeji opens up about what he’s running on, the demanding situations he faces, lodges and era stacks and extra.

What are you running on that excites you?

As workforce CEO, I’m maximum eager about how we are integrating AI throughout our ecosystem to pressure industry automation and simplify advanced go back and forth processes. From customer support to pricing, AI helps us make go back and forth reserving and making plans more practical and extra seamless for hundreds of thousands of vacationers throughout Africa.

What are the best demanding situations you presently face?

Tech price relative to earnings era in native African currencies. Maximum of our era infrastructure—whether or not it’s cost gateways, world distribution programs or endeavor equipment—is priced in USD. However the bulk of our earnings is earned in native currencies that proceed to enjoy devaluation. 

What do you suppose are the best demanding situations the trade faces?

Most likely essentially the most urgent factor is consider. Shoppers had been [burned] and so they’re cautious of reserving go back and forth on-line. As an trade, we want to rebuild self assurance via providing reliability and constant carrier.

I’d additionally say volatility and the lack of infrastructure–each virtual and bodily. Foreign money fluctuations and structural problems like inconsistent web get right of entry to, fragmented cost programs and underdeveloped transportation networks decelerate innovation and buyer enjoy.

What have you learnt now that you simply want you would recognized two decades in the past?

20 years in the past, I assumed nice concepts may win on their very own. Now I do know that execution is the whole thing—and execution is pushed via other folks.

Are lodges receptive to modernizing the tech stack? What concerning the different sectors Wakanow works with?

Throughout Africa’s resort sector, tech adoption continues to be a big problem. Many houses depend closely on offline, walk-in bookings—which in some instances account for 80 to 90% in their earnings. As a result of this style has labored for them traditionally, there’s little urgency to spend money on era, particularly when budgets are tight. Consequently, tech steadily takes a again seat. In different sectors we paintings with—like bills, as an example—we see a miles upper openness to innovation.

Phocuswright Europe 2025

Sign up for us from June 10 to twelve in Barcelona, the place Adebayo Adedeji of Wakanow will sign up for Gareth Matthews of Dida and Ross Veitch of Wego Crew for an government panel.

Tags: AdebayoAdedejifirerapidWakanow

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