SK Accommodations is constant its growth in Thailand, with a handful of latest houses bobbing up within the capital Bangkok and new locations around the nation set to increase its current portfolio. Managing director Scott Walton talks with TDM concerning the enlargement, and the way innovation and era are taking part in key roles.
Shuttle Day-to-day Media (TDM): Are you able to give us an summary of the present SK Accommodations assets portfolio, and bearing in mind your enlargement plans, new houses within the pipeline?
Scott Walton: SK Accommodations used to be established as a three way partnership between Siamese Asset, a publicly indexed assets developer founded in Bangkok, and Kew Inexperienced Accommodations in the United Kingdom, a hospitality crew with a portfolio of 44 owned and 16 controlled houses throughout the United Kingdom and Europe. The partnership used to be born from a strategic imaginative and prescient: leaders from Siamese Asset visited the United Kingdom and have been struck by way of how successfully Kew Inexperienced had structured its operations – now not simplest when it comes to lodge control, but additionally in spaces like finance, human sources, and business fortify. Those purposes have been embedded locally in some way that stood except for the extra inflexible company constructions most often observed in Thailand.
This seek advice from sparked the formation of SK Accommodations in Bangkok, with a transparent project to carry the similar more or less streamlined, performance-driven running style to the Siamese Asset lodge portfolio. In doing so, we’ve created a nimble, centralized fortify construction that has already confirmed efficient throughout a number of newly introduced houses.
Since rising from the pandemic, SK Accommodations has opened six houses throughout Bangkok, together with the Wyndham Queen Conference Centre, Wyndham Lawn Sukhumvit 42, Ramada Plaza by way of Wyndham Sukhumvit 48, Ramada by way of Wyndham Sukhumvit 87, TRIBE Residing Bangkok Sukhumvit 39, and Cassia by way of Banyan Staff in Rama 9. Each and every of those houses entered the marketplace post-COVID and feature replied smartly to the resurgence in world and home trip. Some houses hit the bottom working with exceptionally solid functionality, whilst others briefly discovered their footing, handing over certain effects right through 2023 and into 2024.
Having a look forward, our pipeline comprises a number of high-profile openings. The Crowne Plaza Bangkok Rama 9 is scheduled to open quickly, adopted by way of Cassia by way of Banyan Staff in Ram Intra, after which a Hilton Lawn Inn, additionally within the Ram Intra district. Those upcoming launches mirror our ongoing self belief in Bangkok’s possible, however we’re additionally increasing our imaginative and prescient past the capital.
We’re recently in complicated discussions on houses in primary recreational locations comparable to Hua Hin, Pattaya and Phuket, with promising leads rising in Koh Samui and Chiang Mai. The timing is correct: our Bangkok-based houses have stabilized, and the centralized fortify infrastructure that we have got constructed throughout business, finance, HR, and IT now permits us to develop the portfolio with energy and agility.
With this cast basis in position, SK Accommodations is poised to proceed its growth throughout Thailand, bringing potency, innovation, and function excellence to every new vacation spot.
TDM: We perceive innovation performs a key function to your operations, specifically on the subject of making improvements to assets functionality. Are you able to increase in this?
Scott Walton: Innovation has grow to be a defining pillar of our operations. The fast upward thrust of AI post-COVID, along evolving visitor expectancies and a extra advanced running atmosphere, has driven us to reconsider how we paintings. Due to the forward-thinking nature of our three way partnership companions, we’ve embraced those adjustments head-on, however with warning and intent.
At SK we don’t put in force AI to switch human roles, we use it to magnify functionality. For instance, when revising our menus at TRIBE Residing – a procedure that most often comes to weeks of costing, sourcing, and coordination – we used AI equipment to streamline procurement knowledge, automate price comparisons, and accelerate documentation. This allowed our cooks to focal point totally on culinary creativity and innovation, making improvements to the visitor revel in somewhat than being slowed down in admin.
Our innovation may be deeply supported by way of Siamese Generation, an inner department of Siamese Asset fascinated by improving visitor revel in via environmental design and building era. They’ve pioneered developments in air high quality keep watch over, acoustic insulation between rooms and corridors, and energy-saving ways all of which give a contribution to extra sustainable, at ease visitor environments. This partnership has helped a number of of the houses evolved by way of Siamese Asset and controlled by way of SK to earn EDGE certification, a globally identified ESG usual originating from Singapore.
Those inventions now not simplest scale back running prices but additionally be sure that we will meet or exceed emblem and sustainability requirements with self belief and consistency.
TDM: With meals & beverage and wellness additionally being cornerstones of your building technique, what can visitors be expecting from SK Accommodations houses in those spaces?
Scott Walton: Meals and beverage are on the middle of each assets we open. Our technique begins by way of making an allowance for the native marketplace and what elements are to be had, what the neighborhood craves, and the place we will wreck from the anticipated. We take inspiration from world tendencies whilst at all times last in the neighborhood related.
This imaginative and prescient is championed by way of Siamese Asset’s possession, who constantly inspire us to problem the norm. We experiment with new ideas, elements, and running fashions to stay forward of evolving shopper expectancies. Whether or not it’s via centralized manufacturing kitchens that give a boost to consistency and potency, or by way of embracing the “Instagrammable” pattern to attraction to the visual-first buyer, our method is grounded in a keenness for reinvention.
I’m a company believer that consistency, then again, is solely as necessary as innovation. Probably the most earliest courses I discovered in hospitality, operating in Auckland’s eating place scene, used to be that if one thing works, make it constant. If it doesn’t, alternate briefly. We follow this theory at each assets, making sure that strong-performing pieces or products and services are subtle and delivered flawlessly, whilst underperforming ideas are reimagined.
Wellness is a key part of our building technique and continues to develop in significance as fashionable vacationers position better emphasis on steadiness, mindfulness, and self-care. At SK Accommodations, we method wellness as an integral a part of the visitor revel in and as one thing that are meant to really feel practical, out there, and woven into the very material of every assets.
To ship in this imaginative and prescient, our houses have partnered with Pravinia Wellness and Good looks Middle, Sense Cera Spa, and Yumoto, bringing a various vary of wellness stories to our motels. Those partnerships let us tailor every providing to the original persona of the vacation spot, whilst nonetheless reflecting world tendencies in holistic wellbeing. For native citizens, our wellness centres supply an city sanctuary, a spot to unwind and rejuvenate with regards to house. For world vacationers, they provide a welcome second of calm amid a hectic itinerary, with remedies starting from conventional treatments to trendy spa rituals and health answers.
Each and every house is designed with aim, permitting visitors to both reconnect with themselves via restorative practices or to totally disconnect from the stresses of on a regular basis lifestyles. We acknowledge that wellness these days approach various things to other other people, and we goal to fulfill the ones wishes in techniques which can be considerate, locally related, and constantly uplifting.
Along wellness, we’re additionally responding to a rising call for for versatile, practical workspaces as extra visitors search to mix industry and recreational of their trip routines. Our motels are being thoughtfully tailored to fortify this hybrid way of life, with communal spaces reimagined as fashionable, productive environments that fortify paintings with out sacrificing convenience or hospitality.
Thru partnerships with coworking platforms comparable to Reef Rocks, an app that connects faraway employees with welcoming areas, we’ve remodeled our lobbies and lounges into colourful, hooked up paintings hubs. Those spaces are supplied with dependable high-speed web, ergonomic furnishings, out there charging issues, and ambient design that encourages visitors to stick so long as they want.
This evolution now not simplest complements the visitor revel in but additionally permits us to turn on areas which can be historically underutilized all through positive portions of the day. By way of developing environments the place visitors and locals alike can paintings, meet, and calm down, we’re development motels that stay related in a global the place paintings not suits a nine-to-five style. Extra than simply puts to stick, our houses are turning into dynamic, multifunctional areas that fortify how other people are living, paintings, and fasten each at the street and with regards to house.
TDM: Let us know concerning the Thailand centre of studying, monetary products and services, recruitment, earnings, virtual spine and operations fortify that SK Accommodations has established?
Scott Walton: After we introduced SK Accommodations within the aftermath of COVID, we have been met with the similar demanding situations dealing with the worldwide hospitality business. Leader amongst those used to be a dramatic lack of ability. Many professional pros had left the field altogether, some beginning small companies, others returning to their hometowns or pursuing new industries fully. To rebuild, we knew we needed to take a contemporary method, now not simply to recruitment however to the long-term building of our other people and the programs that fortify them.
The established order of a decentralized Centre for Finding out marked a turning level. Somewhat than chase the similar restricted pool of ability, we selected to put money into people who won’t have prior to now regarded as hospitality. Faculty leavers, contemporary graduates, and occupation switchers have been introduced into the industry and given the construction, mentoring, and fortify had to be successful. In simply 3 years, many of those folks have grow to be integral to our operations and are already progressing into management roles.
In parallel, our technique to recruitment has endured to adapt. With conventional channels yielding diminishing returns, we’re recently development an intuitive, user-friendly careers platform inside our web site. This new device will make it more uncomplicated for applicants to discover alternatives, perceive our tradition, and follow in keeping with possible somewhat than simply prior revel in. We’re in search of mindset and angle people who find themselves hungry to develop inside a fast moving, agile atmosphere.
Along ability building, we’ve constructed a monetary products and services platform that is going past the usual GOP focal point standard of lodge control firms. Our finance crew operates with a transparent mandate: to prioritize investor returns and long-term price. That is accomplished via solid inner controls, audit-centric reporting, and streamlined processes designed for transparency and responsibility. Our finance management, underneath Ms. Rapeepan Banyen (Khun Jay), has embedded a tradition of fiscal self-discipline whilst enabling operational flexibility. It’s this steadiness that provides our buyers self belief and our lodge groups readability.
Within the house of earnings technique, we’ve taken a hybrid method. Each and every of our motels is provided with equipment comparable to IDeaS and Avalon, giving them dynamic pricing and forecasting functions adapted to their explicit markets. Those equipment are additional enhanced by way of the legacy wisdom and programs introduced in from Kew Inexperienced Accommodations, whose affect has assisted in shaping our business course and technique to call for optimization. Supported by way of a centralized business crew underneath Mrs. Tassanee Mangkala-apinun (Khun Pait), this hybrid style permits every lodge to reply in the neighborhood whilst being subsidized by way of broader marketplace intelligence and strategic oversight.
Our virtual and advertising serve as has additionally grow to be a very important enlargement engine. Thru a mixture of structured virtual technique and untapped ingenious ability – a few of whom we jokingly name “diamonds within the tough” – our advertising division has evolved solid, narrative-led campaigns for every assets. Those aren’t generic lodge commercials, however emblem tales that resonate with their goal audiences, crafted throughout the sensible use of AI, target market analytics, and localized storytelling. The paintings has helped our houses stand out in a crowded virtual market and has pushed measurable will increase in consciousness, conversion, and direct bookings.
Finally, our IT infrastructure has been a foundational pillar from day one. The IT division has carried out tough programs throughout all houses, making sure now not simplest capability however scalability as we develop. Each lodge underneath SK Accommodations is provided with standardized {hardware} and device from PMS and back-office programs to firewalls and IPTV answers making sure operational potency and knowledge safety. The IT crew additionally performs a proactive function in assets fortify, rolling out centralized updates, troubleshooting problems remotely, and keeping up the cyber integrity of each guest-facing and inner platforms.
Those departments – Finding out, Finance, Income, Virtual, and IT – aren’t running in silos. They’re built-in and aligned to fortify SK Accommodations’ project: to perform successfully, innovate responsibly, and empower our other people to create outstanding visitor stories. It’s a construction that places other people first, however does so on a spine of procedure and precision, making sure that as we develop, we achieve this sustainably and with self belief.
TDM: Provide an explanation for to us the function that era is taking within the ongoing enlargement of SK Accommodations’ primary proprietor Siamese Asset’s portfolio?
Scott Walton: Generation sits on the core of SK Accommodations’ enlargement and is deeply built-in into each Kew Inexperienced and Siamese Asset’s broader technique. From the outset, I used to be impressed by way of the entrepreneurial spirit of Siamese Asset’s management, particularly their early embody of sensible development applied sciences, AI, and sustainable building ways. Likewise with Kew Inexperienced’s ever evolving distribution, analytics and visitor pleasure projects – a mixture this is uncommon within the business.
One standout instance of our dedication to era and wellbeing is the deployment of Siamese Air of Lifestyles, a proprietary air filtration device now put in in all visitor rooms throughout our new houses. The program has confirmed particularly precious all through the yearly burn-off season, when air high quality in Bangkok and surrounding areas can become worse considerably. Visitors are ready to observe each indoor and out of doors air high quality in genuine time via a devoted app, whilst every room additionally includes a are living show of present air high quality readings. This degree of transparency and environmental keep watch over has now not simplest reassured visitors, however has additionally grow to be a compelling differentiator for our emblem companions and ESG-focused buyers. It speaks to our dedication to visitor convenience, operational innovation, and sustainability in equivalent measure.
TDM: What thrilling issues are we able to be expecting from SK Accommodations someday?
We’re getting into an exhilarating new segment of enlargement. Along with increasing our city footprint, we’re exploring alternatives in additional faraway locations throughout Thailand. In some circumstances, those houses might require solid emblem partnerships; in others, the vacation spot itself may well be the draw, permitting us to release distinctive, unbiased lodge ideas.
We also are proceeding to increase strategic partnerships very similar to the only we have now with Siamese Asset. Those alliances let us leverage our shared infrastructure – centralized finance, HR, IT, and business experience – lowering prices and making improvements to functionality on the assets degree. In contrast to extra inflexible company constructions, our management works within the motels, for the motels. This leads to quicker decision-making, more potent crew fortify, and in the long run, higher visitor stories.
On the middle of our philosophy is a straightforward however tough project: to perform motels with a constant focal point on potency and excellence, empowering our other people to create outstanding visitor stories. We emphasize transparency, sustainable enlargement, and partnerships grounded in operational brilliance.
Above all, we imagine in commonplace sense. It’s a price that continuously will get misplaced in over-complicated industry processes however person who constantly solves issues, complements stories, and strengthens relationships with visitors, stakeholders, and our groups alike.
I’d love to proportion a up to date instance that highlights the type of sensible intelligence and calm management we price throughout our groups. It came about all through the quick aftermath of the March 28, 2025 Myanmar earthquake, an afternoon of well-liked disruption, uncertainty, and logistical chaos throughout Bangkok.
Amid the aftermath, one in every of our engineering crew individuals spotted abnormal foot site visitors close to a little-used emergency go out that led right into a carrier hall, a space most often quiet and protected. In spite of the calls for of the day and the overpowering distractions dealing with each division, they selected to behave on intuition. They flagged the fear to control, reviewed the CCTV pictures, and found out that an unauthorized third-party supplier have been the usage of the distance to transport items with out supervision or correct clearance.
Whilst it will were simple to forget or deprioritize given the broader disaster to hand, the crew treated it discreetly and decisively. Get entry to controls have been instantly strengthened, distributors have been re-briefed, and the breach used to be resolved with out disruption to visitors or compromise to the valuables.
What sticks out on this situation is the usage of situational consciousness, commonplace sense, and initiative, within the chaos of a real-world disaster. Those are precisely the qualities we nurture at SK Accommodations: a tradition the place crew individuals are empowered to behave, to assume past checklists, and to offer protection to each our visitors and our emblem recognition within the moments that topic maximum.
As we develop, this core trust in sensible intelligence and human connection will proceed to steer each resolution we make. At SK Accommodations, the longer term isn’t near to growth it’s about evolving well, sustainably, and with goal.
SK Accommodations is constant its growth in Thailand, with a handful of latest houses bobbing up within the capital Bangkok and new locations around the nation set to increase its current portfolio. Managing director Scott Walton talks with TDM concerning the enlargement, and the way innovation and era are taking part in key roles.
Shuttle Day-to-day Media (TDM): Are you able to give us an summary of the present SK Accommodations assets portfolio, and bearing in mind your enlargement plans, new houses within the pipeline?
Scott Walton: SK Accommodations used to be established as a three way partnership between Siamese Asset, a publicly indexed assets developer founded in Bangkok, and Kew Inexperienced Accommodations in the United Kingdom, a hospitality crew with a portfolio of 44 owned and 16 controlled houses throughout the United Kingdom and Europe. The partnership used to be born from a strategic imaginative and prescient: leaders from Siamese Asset visited the United Kingdom and have been struck by way of how successfully Kew Inexperienced had structured its operations – now not simplest when it comes to lodge control, but additionally in spaces like finance, human sources, and business fortify. Those purposes have been embedded locally in some way that stood except for the extra inflexible company constructions most often observed in Thailand.
This seek advice from sparked the formation of SK Accommodations in Bangkok, with a transparent project to carry the similar more or less streamlined, performance-driven running style to the Siamese Asset lodge portfolio. In doing so, we’ve created a nimble, centralized fortify construction that has already confirmed efficient throughout a number of newly introduced houses.
Since rising from the pandemic, SK Accommodations has opened six houses throughout Bangkok, together with the Wyndham Queen Conference Centre, Wyndham Lawn Sukhumvit 42, Ramada Plaza by way of Wyndham Sukhumvit 48, Ramada by way of Wyndham Sukhumvit 87, TRIBE Residing Bangkok Sukhumvit 39, and Cassia by way of Banyan Staff in Rama 9. Each and every of those houses entered the marketplace post-COVID and feature replied smartly to the resurgence in world and home trip. Some houses hit the bottom working with exceptionally solid functionality, whilst others briefly discovered their footing, handing over certain effects right through 2023 and into 2024.
Having a look forward, our pipeline comprises a number of high-profile openings. The Crowne Plaza Bangkok Rama 9 is scheduled to open quickly, adopted by way of Cassia by way of Banyan Staff in Ram Intra, after which a Hilton Lawn Inn, additionally within the Ram Intra district. Those upcoming launches mirror our ongoing self belief in Bangkok’s possible, however we’re additionally increasing our imaginative and prescient past the capital.
We’re recently in complicated discussions on houses in primary recreational locations comparable to Hua Hin, Pattaya and Phuket, with promising leads rising in Koh Samui and Chiang Mai. The timing is correct: our Bangkok-based houses have stabilized, and the centralized fortify infrastructure that we have got constructed throughout business, finance, HR, and IT now permits us to develop the portfolio with energy and agility.
With this cast basis in position, SK Accommodations is poised to proceed its growth throughout Thailand, bringing potency, innovation, and function excellence to every new vacation spot.
TDM: We perceive innovation performs a key function to your operations, specifically on the subject of making improvements to assets functionality. Are you able to increase in this?
Scott Walton: Innovation has grow to be a defining pillar of our operations. The fast upward thrust of AI post-COVID, along evolving visitor expectancies and a extra advanced running atmosphere, has driven us to reconsider how we paintings. Due to the forward-thinking nature of our three way partnership companions, we’ve embraced those adjustments head-on, however with warning and intent.
At SK we don’t put in force AI to switch human roles, we use it to magnify functionality. For instance, when revising our menus at TRIBE Residing – a procedure that most often comes to weeks of costing, sourcing, and coordination – we used AI equipment to streamline procurement knowledge, automate price comparisons, and accelerate documentation. This allowed our cooks to focal point totally on culinary creativity and innovation, making improvements to the visitor revel in somewhat than being slowed down in admin.
Our innovation may be deeply supported by way of Siamese Generation, an inner department of Siamese Asset fascinated by improving visitor revel in via environmental design and building era. They’ve pioneered developments in air high quality keep watch over, acoustic insulation between rooms and corridors, and energy-saving ways all of which give a contribution to extra sustainable, at ease visitor environments. This partnership has helped a number of of the houses evolved by way of Siamese Asset and controlled by way of SK to earn EDGE certification, a globally identified ESG usual originating from Singapore.
Those inventions now not simplest scale back running prices but additionally be sure that we will meet or exceed emblem and sustainability requirements with self belief and consistency.
TDM: With meals & beverage and wellness additionally being cornerstones of your building technique, what can visitors be expecting from SK Accommodations houses in those spaces?
Scott Walton: Meals and beverage are on the middle of each assets we open. Our technique begins by way of making an allowance for the native marketplace and what elements are to be had, what the neighborhood craves, and the place we will wreck from the anticipated. We take inspiration from world tendencies whilst at all times last in the neighborhood related.
This imaginative and prescient is championed by way of Siamese Asset’s possession, who constantly inspire us to problem the norm. We experiment with new ideas, elements, and running fashions to stay forward of evolving shopper expectancies. Whether or not it’s via centralized manufacturing kitchens that give a boost to consistency and potency, or by way of embracing the “Instagrammable” pattern to attraction to the visual-first buyer, our method is grounded in a keenness for reinvention.
I’m a company believer that consistency, then again, is solely as necessary as innovation. Probably the most earliest courses I discovered in hospitality, operating in Auckland’s eating place scene, used to be that if one thing works, make it constant. If it doesn’t, alternate briefly. We follow this theory at each assets, making sure that strong-performing pieces or products and services are subtle and delivered flawlessly, whilst underperforming ideas are reimagined.
Wellness is a key part of our building technique and continues to develop in significance as fashionable vacationers position better emphasis on steadiness, mindfulness, and self-care. At SK Accommodations, we method wellness as an integral a part of the visitor revel in and as one thing that are meant to really feel practical, out there, and woven into the very material of every assets.
To ship in this imaginative and prescient, our houses have partnered with Pravinia Wellness and Good looks Middle, Sense Cera Spa, and Yumoto, bringing a various vary of wellness stories to our motels. Those partnerships let us tailor every providing to the original persona of the vacation spot, whilst nonetheless reflecting world tendencies in holistic wellbeing. For native citizens, our wellness centres supply an city sanctuary, a spot to unwind and rejuvenate with regards to house. For world vacationers, they provide a welcome second of calm amid a hectic itinerary, with remedies starting from conventional treatments to trendy spa rituals and health answers.
Each and every house is designed with aim, permitting visitors to both reconnect with themselves via restorative practices or to totally disconnect from the stresses of on a regular basis lifestyles. We acknowledge that wellness these days approach various things to other other people, and we goal to fulfill the ones wishes in techniques which can be considerate, locally related, and constantly uplifting.
Along wellness, we’re additionally responding to a rising call for for versatile, practical workspaces as extra visitors search to mix industry and recreational of their trip routines. Our motels are being thoughtfully tailored to fortify this hybrid way of life, with communal spaces reimagined as fashionable, productive environments that fortify paintings with out sacrificing convenience or hospitality.
Thru partnerships with coworking platforms comparable to Reef Rocks, an app that connects faraway employees with welcoming areas, we’ve remodeled our lobbies and lounges into colourful, hooked up paintings hubs. Those spaces are supplied with dependable high-speed web, ergonomic furnishings, out there charging issues, and ambient design that encourages visitors to stick so long as they want.
This evolution now not simplest complements the visitor revel in but additionally permits us to turn on areas which can be historically underutilized all through positive portions of the day. By way of developing environments the place visitors and locals alike can paintings, meet, and calm down, we’re development motels that stay related in a global the place paintings not suits a nine-to-five style. Extra than simply puts to stick, our houses are turning into dynamic, multifunctional areas that fortify how other people are living, paintings, and fasten each at the street and with regards to house.
TDM: Let us know concerning the Thailand centre of studying, monetary products and services, recruitment, earnings, virtual spine and operations fortify that SK Accommodations has established?
Scott Walton: After we introduced SK Accommodations within the aftermath of COVID, we have been met with the similar demanding situations dealing with the worldwide hospitality business. Leader amongst those used to be a dramatic lack of ability. Many professional pros had left the field altogether, some beginning small companies, others returning to their hometowns or pursuing new industries fully. To rebuild, we knew we needed to take a contemporary method, now not simply to recruitment however to the long-term building of our other people and the programs that fortify them.
The established order of a decentralized Centre for Finding out marked a turning level. Somewhat than chase the similar restricted pool of ability, we selected to put money into people who won’t have prior to now regarded as hospitality. Faculty leavers, contemporary graduates, and occupation switchers have been introduced into the industry and given the construction, mentoring, and fortify had to be successful. In simply 3 years, many of those folks have grow to be integral to our operations and are already progressing into management roles.
In parallel, our technique to recruitment has endured to adapt. With conventional channels yielding diminishing returns, we’re recently development an intuitive, user-friendly careers platform inside our web site. This new device will make it more uncomplicated for applicants to discover alternatives, perceive our tradition, and follow in keeping with possible somewhat than simply prior revel in. We’re in search of mindset and angle people who find themselves hungry to develop inside a fast moving, agile atmosphere.
Along ability building, we’ve constructed a monetary products and services platform that is going past the usual GOP focal point standard of lodge control firms. Our finance crew operates with a transparent mandate: to prioritize investor returns and long-term price. That is accomplished via solid inner controls, audit-centric reporting, and streamlined processes designed for transparency and responsibility. Our finance management, underneath Ms. Rapeepan Banyen (Khun Jay), has embedded a tradition of fiscal self-discipline whilst enabling operational flexibility. It’s this steadiness that provides our buyers self belief and our lodge groups readability.
Within the house of earnings technique, we’ve taken a hybrid method. Each and every of our motels is provided with equipment comparable to IDeaS and Avalon, giving them dynamic pricing and forecasting functions adapted to their explicit markets. Those equipment are additional enhanced by way of the legacy wisdom and programs introduced in from Kew Inexperienced Accommodations, whose affect has assisted in shaping our business course and technique to call for optimization. Supported by way of a centralized business crew underneath Mrs. Tassanee Mangkala-apinun (Khun Pait), this hybrid style permits every lodge to reply in the neighborhood whilst being subsidized by way of broader marketplace intelligence and strategic oversight.
Our virtual and advertising serve as has additionally grow to be a very important enlargement engine. Thru a mixture of structured virtual technique and untapped ingenious ability – a few of whom we jokingly name “diamonds within the tough” – our advertising division has evolved solid, narrative-led campaigns for every assets. Those aren’t generic lodge commercials, however emblem tales that resonate with their goal audiences, crafted throughout the sensible use of AI, target market analytics, and localized storytelling. The paintings has helped our houses stand out in a crowded virtual market and has pushed measurable will increase in consciousness, conversion, and direct bookings.
Finally, our IT infrastructure has been a foundational pillar from day one. The IT division has carried out tough programs throughout all houses, making sure now not simplest capability however scalability as we develop. Each lodge underneath SK Accommodations is provided with standardized {hardware} and device from PMS and back-office programs to firewalls and IPTV answers making sure operational potency and knowledge safety. The IT crew additionally performs a proactive function in assets fortify, rolling out centralized updates, troubleshooting problems remotely, and keeping up the cyber integrity of each guest-facing and inner platforms.
Those departments – Finding out, Finance, Income, Virtual, and IT – aren’t running in silos. They’re built-in and aligned to fortify SK Accommodations’ project: to perform successfully, innovate responsibly, and empower our other people to create outstanding visitor stories. It’s a construction that places other people first, however does so on a spine of procedure and precision, making sure that as we develop, we achieve this sustainably and with self belief.
TDM: Provide an explanation for to us the function that era is taking within the ongoing enlargement of SK Accommodations’ primary proprietor Siamese Asset’s portfolio?
Scott Walton: Generation sits on the core of SK Accommodations’ enlargement and is deeply built-in into each Kew Inexperienced and Siamese Asset’s broader technique. From the outset, I used to be impressed by way of the entrepreneurial spirit of Siamese Asset’s management, particularly their early embody of sensible development applied sciences, AI, and sustainable building ways. Likewise with Kew Inexperienced’s ever evolving distribution, analytics and visitor pleasure projects – a mixture this is uncommon within the business.
One standout instance of our dedication to era and wellbeing is the deployment of Siamese Air of Lifestyles, a proprietary air filtration device now put in in all visitor rooms throughout our new houses. The program has confirmed particularly precious all through the yearly burn-off season, when air high quality in Bangkok and surrounding areas can become worse considerably. Visitors are ready to observe each indoor and out of doors air high quality in genuine time via a devoted app, whilst every room additionally includes a are living show of present air high quality readings. This degree of transparency and environmental keep watch over has now not simplest reassured visitors, however has additionally grow to be a compelling differentiator for our emblem companions and ESG-focused buyers. It speaks to our dedication to visitor convenience, operational innovation, and sustainability in equivalent measure.
TDM: What thrilling issues are we able to be expecting from SK Accommodations someday?
We’re getting into an exhilarating new segment of enlargement. Along with increasing our city footprint, we’re exploring alternatives in additional faraway locations throughout Thailand. In some circumstances, those houses might require solid emblem partnerships; in others, the vacation spot itself may well be the draw, permitting us to release distinctive, unbiased lodge ideas.
We also are proceeding to increase strategic partnerships very similar to the only we have now with Siamese Asset. Those alliances let us leverage our shared infrastructure – centralized finance, HR, IT, and business experience – lowering prices and making improvements to functionality on the assets degree. In contrast to extra inflexible company constructions, our management works within the motels, for the motels. This leads to quicker decision-making, more potent crew fortify, and in the long run, higher visitor stories.
On the middle of our philosophy is a straightforward however tough project: to perform motels with a constant focal point on potency and excellence, empowering our other people to create outstanding visitor stories. We emphasize transparency, sustainable enlargement, and partnerships grounded in operational brilliance.
Above all, we imagine in commonplace sense. It’s a price that continuously will get misplaced in over-complicated industry processes however person who constantly solves issues, complements stories, and strengthens relationships with visitors, stakeholders, and our groups alike.
I’d love to proportion a up to date instance that highlights the type of sensible intelligence and calm management we price throughout our groups. It came about all through the quick aftermath of the March 28, 2025 Myanmar earthquake, an afternoon of well-liked disruption, uncertainty, and logistical chaos throughout Bangkok.
Amid the aftermath, one in every of our engineering crew individuals spotted abnormal foot site visitors close to a little-used emergency go out that led right into a carrier hall, a space most often quiet and protected. In spite of the calls for of the day and the overpowering distractions dealing with each division, they selected to behave on intuition. They flagged the fear to control, reviewed the CCTV pictures, and found out that an unauthorized third-party supplier have been the usage of the distance to transport items with out supervision or correct clearance.
Whilst it will were simple to forget or deprioritize given the broader disaster to hand, the crew treated it discreetly and decisively. Get entry to controls have been instantly strengthened, distributors have been re-briefed, and the breach used to be resolved with out disruption to visitors or compromise to the valuables.
What sticks out on this situation is the usage of situational consciousness, commonplace sense, and initiative, within the chaos of a real-world disaster. Those are precisely the qualities we nurture at SK Accommodations: a tradition the place crew individuals are empowered to behave, to assume past checklists, and to offer protection to each our visitors and our emblem recognition within the moments that topic maximum.
As we develop, this core trust in sensible intelligence and human connection will proceed to steer each resolution we make. At SK Accommodations, the longer term isn’t near to growth it’s about evolving well, sustainably, and with goal.
