Priceline has introduced synthetic intelligence (AI)-powered neighborhood-based exploration options and a partnership with car-sharing market Turo.
The suite of gear are a part of Priceline’s newest product free up, “Commute Intelligence: The Group Version,” which contains AI options that assist customers in finding places that fit their private pursuits, personal tastes and general “vibe.”
“Priceline’s Group Version harnesses complex Massive Language Fashions (LLMs) to seriously make stronger how vacationers uncover and connect to new neighborhoods,” Kevin Heery, leader product officer of Priceline, stated in an emailed interview with PhocusWire. “Reasonably than depending on static, predefined fits, our AI dynamically translates vicinity traits – comparable to culinary highlights, cultural points of interest, nightlife, or out of doors actions—and identifies neighborhoods in goal towns that percentage equivalent traits and vibes.”
Priceline stated its Turo integration will permit vacationers to discover by way of reserving the automobile in their selection, in the community in their selection. It’s going to additionally give customers the facility to have interaction in a easy pickup procedure because it’s a peer-to-peer market, bypassing conventional automobile condominium counter interactions.
The options come at the heels of Priceline’s 2025 Go back and forth Developments File, which recognized “Awayborhoods” as an hobby level for vacationers, highlighting the significance of the vicinity vacationers make a selection to stick in.
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In line with Priceline, extra vacationers are starting to keep “off-the-beaten trail” to spend time like locals.
“Our analysis discovered that just about part of vacationers choose unique, native reviews to attach extra deeply with the puts they consult with. One at a time, 34% make a selection their resort in line with the vicinity,” Heery stated in a free up. “We designed our new Commute Intelligence options to beef up a local-first mindset and assist vacationers to project a ways past the standard vacationer path.”
The brand new vicinity options assist vacationers uncover their “supreme vacation spot” thru choice matching—taking into consideration key vicinity options to spot equivalent choices in desired locations.
The options come with the “Group Navigator,” which makes use of AI to map “native identical” neighborhoods to those who customers already love in vacation spot towns. At the moment, the characteristic is in beta and maps 35 towns. It’s supposed to foster immersion in native communities.
Priceline’s “Group Content material Pages” supply descriptions of neighborhoods, AI-generated comparisons, job suggestions and extra.
The “Commute Vibe Selector” lets in vacationers to choose “vibes” they need to enjoy, whether or not that comes with nightlife, destination-fostered serenity, self-care—the checklist is going on. The device will likely be completely to be had at the Priceline app.
Built-in into Priceline’s AI assistant Penny, “Penny Maps” will be capable to map out any commute issues comparable to resorts, parks, museums or eating places to make making plans more uncomplicated.
“Lately’s traveler craves deeper connections with the puts they consult with,” stated Lesley Klein, senior vice chairman of technique and logo advertising and marketing for Priceline. “They search locations with unique meals, tradition and effort that align with their existence and values. Our new Commute Intelligence gear ship in this want, making it more uncomplicated than ever to seek out neighborhoods that really feel tailored for each and every traveler—whether or not it’s the foodie tradition of 1 town or the artwork scene of some other.”
Priceline has been continuously increasing its array of AI gear during the last couple of years.
In June 2023, Priceline stated it was once operating with Google to deploy generative AI. Later that month Priceline made public its “Commute Intelligence” suite of gear together with its AI chatbot, Penny, which was once constructed at the start on OpenAI and Google.
In February of ultimate 12 months, Priceline up to date Penny founded with new options in line with consumer enjoy. And in October, Priceline added voice features to Penny with the assistance of OpenAI.
Priceline has introduced synthetic intelligence (AI)-powered neighborhood-based exploration options and a partnership with car-sharing market Turo.
The suite of gear are a part of Priceline’s newest product free up, “Commute Intelligence: The Group Version,” which contains AI options that assist customers in finding places that fit their private pursuits, personal tastes and general “vibe.”
“Priceline’s Group Version harnesses complex Massive Language Fashions (LLMs) to seriously make stronger how vacationers uncover and connect to new neighborhoods,” Kevin Heery, leader product officer of Priceline, stated in an emailed interview with PhocusWire. “Reasonably than depending on static, predefined fits, our AI dynamically translates vicinity traits – comparable to culinary highlights, cultural points of interest, nightlife, or out of doors actions—and identifies neighborhoods in goal towns that percentage equivalent traits and vibes.”
Priceline stated its Turo integration will permit vacationers to discover by way of reserving the automobile in their selection, in the community in their selection. It’s going to additionally give customers the facility to have interaction in a easy pickup procedure because it’s a peer-to-peer market, bypassing conventional automobile condominium counter interactions.
The options come at the heels of Priceline’s 2025 Go back and forth Developments File, which recognized “Awayborhoods” as an hobby level for vacationers, highlighting the significance of the vicinity vacationers make a selection to stick in.
Subscribe to our e-newsletter beneath
In line with Priceline, extra vacationers are starting to keep “off-the-beaten trail” to spend time like locals.
“Our analysis discovered that just about part of vacationers choose unique, native reviews to attach extra deeply with the puts they consult with. One at a time, 34% make a selection their resort in line with the vicinity,” Heery stated in a free up. “We designed our new Commute Intelligence options to beef up a local-first mindset and assist vacationers to project a ways past the standard vacationer path.”
The brand new vicinity options assist vacationers uncover their “supreme vacation spot” thru choice matching—taking into consideration key vicinity options to spot equivalent choices in desired locations.
The options come with the “Group Navigator,” which makes use of AI to map “native identical” neighborhoods to those who customers already love in vacation spot towns. At the moment, the characteristic is in beta and maps 35 towns. It’s supposed to foster immersion in native communities.
Priceline’s “Group Content material Pages” supply descriptions of neighborhoods, AI-generated comparisons, job suggestions and extra.
The “Commute Vibe Selector” lets in vacationers to choose “vibes” they need to enjoy, whether or not that comes with nightlife, destination-fostered serenity, self-care—the checklist is going on. The device will likely be completely to be had at the Priceline app.
Built-in into Priceline’s AI assistant Penny, “Penny Maps” will be capable to map out any commute issues comparable to resorts, parks, museums or eating places to make making plans more uncomplicated.
“Lately’s traveler craves deeper connections with the puts they consult with,” stated Lesley Klein, senior vice chairman of technique and logo advertising and marketing for Priceline. “They search locations with unique meals, tradition and effort that align with their existence and values. Our new Commute Intelligence gear ship in this want, making it more uncomplicated than ever to seek out neighborhoods that really feel tailored for each and every traveler—whether or not it’s the foodie tradition of 1 town or the artwork scene of some other.”
Priceline has been continuously increasing its array of AI gear during the last couple of years.
In June 2023, Priceline stated it was once operating with Google to deploy generative AI. Later that month Priceline made public its “Commute Intelligence” suite of gear together with its AI chatbot, Penny, which was once constructed at the start on OpenAI and Google.
In February of ultimate 12 months, Priceline up to date Penny founded with new options in line with consumer enjoy. And in October, Priceline added voice features to Penny with the assistance of OpenAI.
