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Priceline veteran CEO Brett Keller is retiring, the corporate introduced as of late. Priceline’s leader industrial officer Brigit Zimmerman will take over as CEO beginning January 1, 2026.
Keller has been with Priceline for 26 years, becoming a member of the corporate in 1999 and serving as CEO since 2016. He’s going to stay on the corporate as a distinct guide to the CEO till Might 1, 2026.
“Brett has been a phenomenal chief at Priceline, guiding the corporate’s enlargement, innovation and deep dedication to its shoppers through the years,” mentioned Glenn Fogel, CEO of Priceline dad or mum corporate Reserving Holdings.
“We are grateful for his exceptional contributions and happy to welcome Brigit Zimmerman as the brand new leader govt officer of Priceline.”
Zimmerman has been Priceline’s CCO since 2022, becoming a member of the corporate in 2013 as SVP of flights and applications. Prior to being appointed as CCO, she used to be promoted to SVP of of lodge, flights and applications.
“Brigit has performed a pivotal function in shaping Priceline’s technique and luck through the years, using industrial operations and advancing Priceline’s innovation time table,” Fogel mentioned. “She brings the power, perception and deep business enjoy to steer Priceline’s subsequent bankruptcy, proceed its momentum and ship even higher worth to shoppers, companions and staff.”
Zimmerman referred to as the appointment “an improbable honor,” mentioning pleasure to “construct on that legacy of innovation to force incremental enlargement and make it even more straightforward for extra folks to enjoy the sector thru reasonably priced shuttle.”
All the way through an interview with PhocusWire in 2023, Keller attributed his long tenure with Priceline to his love of e-commerce, the aggressive and thrilling nature of the shuttle business and his colleagues.
“The individuals who have labored right here as my leaders were outstanding folks,” Keller mentioned.
“I’ve talked to many of us who’ve left and long gone directly to paintings for different corporations and it doesn’t fit what now we have right here, the grass isn’t at all times greener.”
Keller didn’t proportion information about his post-retirement plans within the press liberate.
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