The Pacific Asia Shuttle Affiliation and the China Chamber of Tourism have formalised a brand new strategic partnership geared toward strengthening tourism cooperation between China and the broader Asia Pacific area throughout the PATA Annual Summit 2026 in Gyeongju, Republic of Korea.
The Memorandum of Working out (MoU) used to be signed on Would possibly 13 via PATA CEO Noor Ahmad Hamid and CCT Secretary-Common Guoliang Wu, within the presence of PATA Chair Henry Oh and CCT Chairman Ji Xiaodong throughout the PATA Annual Summit 2026.
The settlement establishes a framework for bilateral and multilateral collaboration occupied with sustainable tourism building, rural revitalisation, international advertising projects, coaching programmes and information change. Each organisations may also paintings in combination on joint occasions, promotional campaigns and business analysis geared toward international audiences.
Talking after the signing, Noor Ahmad Hamid stated the partnership displays the rising dating between PATA and China’s tourism group. He famous that China has performed a very powerful position within the affiliation’s adventure since its early years, making the collaboration particularly vital as PATA celebrates its seventy fifth anniversary in 2026.
Ji Xiaodong, Chairman of the China Chamber of Tourism, highlighted the sturdy tourism hyperlinks between China and the Asia Pacific area, mentioning that the partnership would assist deepen cooperation in sustainable tourism and rural revitalisation whilst supporting the top quality building of tourism around the area.
A key part of the partnership may also contain collaboration across the PATA Gold Awards. The China Chamber of Tourism has expressed enhance for selling the awards amongst China’s inner most tourism sector and recommending exceptional tourism enterprises and tasks for reputation.
The partnership additional underlines rising momentum for larger public-private cooperation within the Asia Pacific shuttle business, in particular in spaces reminiscent of vacation spot advertising, rural tourism building and sustainable tourism practices.
Held in Gyeongju, Republic of Korea, PAS 2026 has introduced in combination tourism stakeholders, govt representatives and business leaders from around the area to talk about the way forward for shuttle and tourism amid evolving international marketplace prerequisites.
