The publish Past Prague: Czechia Expands India Playbook with Wellness and Wine Trails gave the impression first on TD (Go back and forth Day-to-day Media) Go back and forth Day-to-day Media.
With the Czech Consulate Basic in Mumbai operational once more, Czechia is repositioning itself for deeper engagement with India’s fast-growing outbound go back and forth marketplace. The reopening is anticipated to support visa readability and self belief, specifically throughout Western and Southern India, whilst supporting Czechia’s broader push to diversify go back and forth past Prague. In a dialog with Barbara Andelova, Global Advertising Supervisor – New Markets at CzechTourism, she outlines how progressed get right of entry to, evolving call for patterns and regional storytelling will form Czechia’s India roadmap in 2026 and past. Excerpts:
Strategic Spice up to Get right of entry to
The reopening of the Mumbai Consulate marks crucial step in strengthening go back and forth and mobility between India and Czechia. In line with Andelova, it brings higher ease, self belief and consistency to visa processing for Indian travellers. Strategically, it helps enlargement throughout recreational and MICE segments by means of making improvements to readability and get right of entry to, whilst reinforcing Czechia’s long-term dedication to the Indian marketplace. It additionally aligns with efforts to put the rustic as a year-round vacation spot and inspire exploration past Prague
Enlargement Anticipated from Western and Southern India
Western and Southern India already constitute one of the most most powerful outbound segments throughout recreational, company and MICE go back and forth. Stepped forward get right of entry to to consular products and services is anticipated to fortify secure enlargement from key Tier 1 and rising Tier 2 towns. Whilst the rise is also slow, Andelova anticipates a constant upward thrust in visa programs translating into upper go back and forth volumes, specifically amongst FIT travellers, company actions and evolving MICE call for, together with go back and forth past the capital
FIT and MICE Drivers
Czechia positions itself in India as a culturally wealthy, experience-led vacation spot providing intensity throughout recreational, trade and MICE go back and forth. Recently, FIT travellers and recreational teams shape the core of call for, whilst MICE and trade go back and forth are gaining momentum, supported by means of infrastructure in Prague and Brno. Taking a look forward, FIT go back and forth, top class recreational teams and MICE are anticipated to be the most powerful enlargement drivers, as Indian travellers more and more prioritise flexibility and personalized trips
Past Prague: Wellness, Wine and Slower Itineraries
For 2026, CzechTourism’s “Really feel Unfastened To” thought will anchor its positioning in India, selling a slower, extra immersive go back and forth taste. Key areas come with Karlovy Range and West Bohemia’s spa cities for wellness-led go back and forth, South Moravia for wine and gastronomy reviews, Český Krumlov and South Bohemia for heritage remains, and Bohemian Switzerland for nature-driven exploration. The point of interest is on encouraging travellers to spend extra time in-region fairly than treating Czechia as a temporary stopover
Connectivity and a Lengthy-Time period India Imaginative and prescient
Direct air connectivity stays crucial lever for strengthening Czechia’s presence in India, despite the fact that the medium-term focal point is on construction consciousness and leveraging key one-stop hubs and airline partnerships. CzechTourism, along the Embassy and Prague Airport, is aligned on making improvements to India–Czechia connectivity through the years, whilst proceeding vacation spot storytelling and product-led campaigns to construct more potent desire available in the market.
The publish Past Prague: Czechia Expands India Playbook with Wellness and Wine Trails gave the impression first on Go back and forth Day-to-day Media.
