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That is an editorial from TravelDaily China.Apparently as a part of the tnooz backed content material initiative.
China theme park operator OCT Crew is to take a position $312 million in Tongcheng Tourism (LY.com) as a part of a strategic cooperation deal between the 2.
OCT Crew turns into a strategic shareholder of Tongcheng Tourism and the plan is to leverage offline assets and on-line knowledge for mutual receive advantages.
A spokesperson for OCT Crew stated that the alliance with Tongcheng will give a contribution to integrating high quality assets and reinforce the crowd’s building methods of “Cultural + Tourism + Urbanization” and “Tourism + Web + Finance”.
It’ll additionally open up new dimensions for optimizing the commercial chain and strengthening the cultural tourism business.
In recent times, the OCT Crew has scaled up its funding in complete cultural tourism initiatives and now covers greater than 50 towns in China.
In 2017, OCT secured its score a few of the best 4 international theme park teams for the 5th 12 months and registered virtually 43 million guests.
Following the capital funding, the 2 events will paintings in combination to increase the trade panorama, combine vacation spot assets and improve person intake.
Tongcheng Tourism may also proceed to toughen investments within the cultural tourism sector.
Comparable studying:
On Ctrip strikes, Fliggy partnerships, Tongcheng-eLong and extra China shuttle developments
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