IHG Motels & Lodges’ Lodge Indigo introduced that it has decided on Hong Kong actress Charmaine Sheh as its new emblem ambassador for Larger China.
At the side of Sheh, Lodge Indigo dives headfirst into an in-depth discussion on tradition and shuttle this is designed to excite and trap travellers to drop by means of.
As of the start of this yr, Lodge Indigo has greater than 70 openings and pipelines in Larger China, masking main towns corresponding to Shanghai, Suzhou, Xiamen, Guangzhou, and Hong Kong.
Opting for the preferred actress as its emblem ambassador for the area is noticed as some way of boosting its recognition within the home shuttle scene.
Seven Days within the Neighbourhood
In its Seven Days within the Neighbourhood marketing campaign, Lodge Indigo takes Sheh alongside as they discover colourful towns and information vacationers to the best-kept secrets and techniques that conceal inside.
Some of the reports featured are Wan Chai’s full of life streets and the nice and cozy recollections round Lodge Indigo Hong Kong Island; the colourful rhythm and wealthy cultural tapestry of Taipei at Lodge Indigo Taipei North; Lodge Indigo Alishan within the surprising Alishan Nationwide Scenic House with its breathtaking sunrises and misty landscapes; and Kaohsiung’s maritime historical past and refreshing native tradition at Lodge Indigo Kaohsiung Central Park.
Sheh mentioned of her new function: “I’m excited to embark on a adventure of exploration with Lodge Indigo, delving into quite a lot of cultures and feeling the original city attraction of the town. At Lodge Indigo, I am hoping that each and every keep will carry pleasant surprises with colourful reports as we Are living At The Middle Of The Community.”
