Jordan’s tourism economic system confronted difficulties after the Gaza warfare began in October 2023. The field is necessary for the economic system. The rustic stays politically solid and secure relative to the area. But perceived dangers saved world guests away and the arrivals and earnings dropped sharply. Some indicators of restoration seemed in early 2026. Now, the sphere hopes for a long-lasting rebound this yr.
Jordan welcomed a document 6.35 million guests in 2023. This generated about JD 5.25 billion (about $7.4 billion) in tourism source of revenue. That top efficiency confirmed the sphere drives foreign currency echange and employment. However the regional struggle reversed this enlargement. Customer numbers dropped to round 6.108 million in 2024 which is a three.9% decline. Earnings fell 2.3% to JD 5.132 billion. Iconic websites felt the affect maximum. Petra is an historic rock-carved town and UNESCO Global Heritage web site. Customer numbers there fell about 61% from 1.174 million in 2023 to more or less 457,000 in 2024.
Different highlights skilled identical downturns. Those come with the barren region landscapes of Wadi Rum and the healing waters of the Useless Sea. Cultural hubs like Amman with its Roman Theater additionally suffered. Lodge occupancy charges in Petra dipped as little as 10% in past due 2024. This led to closures and personnel discounts. Many companies close down briefly. Rural communities rely on tourism round nature reserves and ancient websites and so they misplaced source of revenue. This greater financial force in a sector that contributes round 14% to GDP.
Restoration won velocity by means of 2025 as regional tensions eased. Jordan’s tourism earnings rose 7% to round $7.2 billion within the first 11 months. Customer arrivals confirmed double-digit enlargement during periods like the primary 5 months. They went up 20.6% to two.696 million. Petra recorded top days with just about 4,000 guests in early 2026. This means renewed hobby.
Jordan is pursuing a various technique for 2026. The Jordan Tourism Board authorized an motion plan, which makes a speciality of virtual advertising and marketing, world exhibitions, assorted markets, and longer remains. Expanded flight connections will lend a hand too. For instance, Ryanair greater the flight routes from Europe. New choices in cultural, journey, and well being tourism goal to draw broader audiences. This is applicable specifically across the Useless Sea. The rustic prioritizes collaborations with excursion operators. Promotions use occasions like Jordan’s nationwide soccer staff enjoying in international competitions.
Business leaders spotlight Jordan’s protection and attraction. This can be a land of historic wonders, herbal attractiveness, and hospitality. Professionals look ahead to a powerful go back of postponed journeys if geopolitical steadiness holds. A powerful restoration in 2026 would lend a hand the economic system. It might additionally verify Jordan’s place as a resilient and open vacation spot in a hard area.
