This 12 months, ibis, the realm’s highest identified financial system lodge logo, celebrates its fiftieth anniversary. ibis was once established in 1974 on 3 core guarantees: affordability, innovation and high quality. Democratising go back and forth and hospitality, it was once the primary lodge logo in Europe to make a prime quality, at ease evening’s keep out there to all. Lately ibis is the main international financial system lodge logo, with greater than 2,500 places in 79 nations around the 3 manufacturers: ibis, ibis Kinds and ibis price range. Proceeding to damage new flooring with a pipeline of over 320 inns, ibis manufacturers will proceed to enlarge its presence to new markets in 2024 and past, marking its 50th anniversary through opening into its 80th nation through the top of the 12 months, with the release of the ibis Kinds Reykjavik Muli in Iceland.
In popularity of fifty years of marketplace management and hospitality for all, this 12 months ibis will release a brand new logo tradition program, international worker ambassadorship and logo marketing campaign, doubling down at the logo’s founding rules and reminding the realm that ibis is the marketplace chief and a logo to like as a result of its other folks.
“ibis is a real energy logo. Recognized the world-over, ibis democratised go back and forth, making high quality go back and forth stories imaginable for everybody, without reference to price range,” mentioned Karelle Lamouche, Leader Business Officer, Top class Midscale & Financial system manufacturers, Accor. “The fiftieth anniversary of ibis isn’t just a birthday party, it’s a testomony to 5 a long time of unwavering willpower to creating go back and forth imaginable, providing worrying hospitality for all and the logo’s undisputed management within the financial system
section. This 12 months we proudly rejoice our anniversary and the folks and communities that experience stayed with us and grown with us. For fifty years, we’ve got welcomed and evolved our other folks, giving them a basis in hospitality excellence, fuelling their talents and keenness. The ibis manufacturers are the place other folks get started their profession and the place other folks first begin to go back and forth. Other folks get started, and keep, with ibis. This has been true for fifty years and can stay true for the following 50 as a result of we all know ibis is an extraordinary gem and persons are what makes the adaptation.”
Europe’s first financial system hospitality logo opened its first lodge in Bordeaux in 1974. The emblem grew briefly, first in Europe, then international, proving that inns may just serve visitors with standardised high quality, nice design, consistency and reliability, at an inexpensive worth. Welcoming all travellers, ibis led the approach in creating a at ease and high quality evening’s keep out there to all, reinforcing this promise with the release of the leading edge Candy MattressTM, which we discover nowadays in ibis homes all over the world. The ibis community grew at a quick tempo as a trailblazer of standardisation, revolutionising global go back and forth through making sure travellers may just benefit from the reassurance of familiarity in ‘international’ go back and forth.
In 2012, Accor established the ibis circle of relatives, consisting of 3 manufacturers, ibis, All Seasons (now ibis Kinds) and Etap Lodge (now ibis price range). At the moment, the ibis manufacturers represented greater than 1,600 inns international. Since then, Accor has added just about 1,000 homes globally around the 3 manufacturers, bringing the entire to greater than 2500 inns in 79 nations, due to the power of the ibis logo.
Accor visitor information* from 5 key markets – France, Australia, Germany, UK & US – demonstrates the power of ibis’ founding rules, revealing visitors make a selection the ibis manufacturers for worth, getting essentially the most out in their keep; comfort, well-located inns with the entire necessities; and the enjoy, delivered through pleasant team of workers** making sure a hassle-free keep.
Pushed through the power of the ibis logo, the distinct 3 sub-brands – ibis, ibis Kinds and ibis price range – every have a distinct logo design, persona and promise, all unified through the ibis spirit of openness and the promise of affordability, comfort and luxury:
– ibis provides worrying hospitality for all, a spot the place every visitor enjoys a at ease, good-quality stick with colourful social areas, frequently the usage of song to glue other folks. Recent, new design ideas are being rolled out all over the world to nice acclaim, bringing the logo’s imaginative and prescient of inexpensive, at ease, social design to existence thru 3 leading edge standardised ideas, Plaza, Agora and Sq..
– ibis Kinds provides ingenious versatile hospitality, powered through very good convenience and distinctive designs to encourage our visitors to specific their very own ingenious persona. ibis Kinds, every with its personal design, has 640+ places and 640+ designs international.
– ibis price range a easy be offering of a wise and at ease keep, dedicated to dependable affordability. Left: ibis São Paulo Expo Barra Funda, Brazil
Proper: ibis Kinds Copenhagen Orestad, Denmark
In combination, ibis, ibis Kinds and ibis price range supply at ease remains, high quality design, pleasant provider and inexpensive go back and forth stories in central and town places international, with just about 1700 inns in Europe, greater than 300 inns within the Americas, greater than 330 in Larger China and over 250 around the Center East and Asia Pacific.
“The fiftieth anniversary is ready reinforcing our place because the main logo within the financial system lodge section and embracing our long run with renewed power and exuberance,” provides Lamouche. “For fifty years ibis has were given the necessities proper and delivered them with middle. Individuals are the differentiator for ibis, as a result of we all know you’ll get essentially the most from your shuttle after we put essentially the most into your keep.”
Visitors, skills and locals can stay up for an exhilarating 12 months with anniversary occasions, celebrations and new lodge openings all over the world.
