The submit Geneva Tourism and Fondation Haute Horlogerie unveil inaugural Geneva Watchmaking Information gave the impression first on TD (Shuttle Day-to-day Media) Shuttle Day-to-day Media.
Discover Geneva’s international of watchmaking with the all-new Watchmaking Information, immersing vacationers in a birthday party of the town’s watchmaking experience.
Geneva Tourism is thrilled to unveil its inaugural Geneva Watchmaking Information, in collaboration with the Fondation Haute Horlogerie, created to focus on the important thing landmarks across the town that highest show off its wealthy horological historical past. Because the birthplace of timepieces, Geneva has been on the centre of the watchmaking international for hundreds of years, and this new bilingual information invitations guests to find this dwelling custom via historic monuments, producers, immersive stories, and themed occasions.
Designed to present vacationers the whole thing they want to uncover the town’s watchmaking universe, the Geneva Watchmaking Information supplies guests with a information to figuring out Geneva’s horological historical past, its experience, and its economic system. The information brings in combination the vacationer stories which can be on be offering to show off this iconic custom, in a nod to Geneva’s robust historical past on the centre of the sector of watchmaking. Combining native experience and sector excellence, the Geneva Watchmaking Information is a novel pocketbook designed to tell and encourage vacationers to discover the town’s custom of excellence.
“Haute horology is a lot more than simply the artwork of measuring time: this is a tradition of top requirements, main points, and custom. This information supplies the important thing to unlocking a greater figuring out of this outstanding international. Via our collaboration with Geneva Tourism, we’ve one shared ambition: to make this wealthy tradition available to all, and to advertise Geneva’s experience in watchmaking to an ever-wider target audience”, says Aurélie Streit, Vice President of the Fondation Haute Horlogerie.
Elegantly designed in a fine quality hardcover structure, the information is with ease pocket-sized with 175 pages of curated content material, and it joins the Geneva Meals Information – introduced in 2024 – to finish the Geneva Guides assortment. Masking the whole thing from the historical past of watchmaking to the good Maisons, the business’s economic system, and the technical specs of its timepieces, the information highlights the bizarre range of this iconic Genevan business via interviews, stories, and illustrations.
“This information will pay tribute to an very important a part of Geneva’s DNA, whilst additionally inviting guests to find this practice. It’s aimed as a lot at watchmaking lovers as it’s at curious guests who desires to find what makes Geneva tick, encompassing each heritage and fresh creativity”, says Adrien Genier, Director Normal of Geneva Tourism.
In addition to the souvenir print version (GBP 28 in line with replica) – to be had in each French and English – which will probably be that can be purchased on the Geneva Tourism knowledge level in Cornavin station, in addition to in decided on resorts, museums, and bookshops, the information may also be ordered at the Geneva Tourism site. Virtual variations also are to be had, making it more uncomplicated than ever to get entry to the town’s wealthy tradition of watchmaking.
With the Geneva Watchmaking Information performing as a map, guests to the town will enjoyment of exploring the dwelling legacy of watchmaking in Geneva, promising a customized adventure via horology this is in contrast to every other.
The submit Geneva Tourism and Fondation Haute Horlogerie unveil inaugural Geneva Watchmaking Information gave the impression first on Shuttle Day-to-day Media.
