In-destination shuttle spending by way of United States vacationers is a long way from uniform—and the newest findings from Phocuswright’s U.S. Traveler Traits 2025 record divulge transparent generational distinctions that subject for entrepreneurs and strategists alike.
Millennials and Gen Z are the in all probability to stay their expenditures modest, with a majority spending beneath $1,000 in step with go back and forth. On the reverse finish of the spectrum, just about one in 4 child boomers record spending $6,000 or extra on in-destination reviews. In the meantime, Era X continues to reside as much as its recognition as a demographic midpoint—displaying a balanced distribution throughout more than a few spend tiers.
A pulse at the U.S. recreational traveler
Right through 2025, Phocuswright is carrying out a quarterly on-line survey of U.S. adults who’ve web get entry to and have interaction in recreational shuttle. This tough, ongoing analysis initiative gives a well timed lens into the evolving personal tastes, behaviors and attitudes of American vacationers.
Every version highlights a special aspect of the shuttle enjoy—spotlighting rising tendencies, key shopper segments and the forces shaping the marketplace. From generation adoption and reserving patterns to transferring sentiment and spend, this analysis tracks what issues maximum to nowadays’s vacationers.
This quarter’s center of attention: bills, in-destination spending and transportation personal tastes, all by way of age.
Phocuswright Analysis’s U.S. Traveler Traits 2025
Those nuanced insights be offering tough implications for product construction, pricing technique and target audience focused on. Discover the total report back to discover the information shaping the following wave of traveler engagement.
In-destination shuttle spending by way of United States vacationers is a long way from uniform—and the newest findings from Phocuswright’s U.S. Traveler Traits 2025 record divulge transparent generational distinctions that subject for entrepreneurs and strategists alike.
Millennials and Gen Z are the in all probability to stay their expenditures modest, with a majority spending beneath $1,000 in step with go back and forth. On the reverse finish of the spectrum, just about one in 4 child boomers record spending $6,000 or extra on in-destination reviews. In the meantime, Era X continues to reside as much as its recognition as a demographic midpoint—displaying a balanced distribution throughout more than a few spend tiers.
A pulse at the U.S. recreational traveler
Right through 2025, Phocuswright is carrying out a quarterly on-line survey of U.S. adults who’ve web get entry to and have interaction in recreational shuttle. This tough, ongoing analysis initiative gives a well timed lens into the evolving personal tastes, behaviors and attitudes of American vacationers.
Every version highlights a special aspect of the shuttle enjoy—spotlighting rising tendencies, key shopper segments and the forces shaping the marketplace. From generation adoption and reserving patterns to transferring sentiment and spend, this analysis tracks what issues maximum to nowadays’s vacationers.
This quarter’s center of attention: bills, in-destination spending and transportation personal tastes, all by way of age.
Phocuswright Analysis’s U.S. Traveler Traits 2025
Those nuanced insights be offering tough implications for product construction, pricing technique and target audience focused on. Discover the total report back to discover the information shaping the following wave of traveler engagement.
