The publish GDETO launches ‘Hong Kong Mega Occasions HSR’ seemed first on TD (Trip Day-to-day Media) Trip Day-to-day Media.
Ranging from overdue February, the Hong Kong Financial and Business Place of work in Guangdong (GDETO) of the Govt of the Hong Kong Particular Administrative Regionhas introduced the “Hong Kong Mega Occasions Top Pace Rails” promotion marketing campaign to introduce Hong Kong’s mega occasions in 2025 and numerous tourism assets to the 9 Mainland municipalities within the Larger Bay House (GBA). GDETO has additionally arrange a “2025 Hong Kong Mega Occasions Web page” on its WeChat authentic account, facilitating most people to get admission to to the newest knowledge.
From overdue February to overdue April, GDETO will advertise the theme “Hong Kong: A Premier Hub for Mega Occasions & Tourism is Far and wide” on 3 units of high-speed rails (HSR) overlaying the 9 Mainland towns within the GBA. The marketing campaign will exhibit knowledge throughout 5 primary classes: tradition and humanities; sports activities; finance, innovation & generation and exhibitions; panda-themed occasions; and eco-tourism to passengers travelling at the HSR.
The marketing campaign additionally introduces Hong Kong’s unique IP “Panda Pals & Circle of relatives Hong Kong” to accompany passengers’ trips and toughen the vibrancy and attraction of Hong Kong’s thrilling mega occasions and numerous tourism choices.
On February 28, GDETO held a release rite for the “Hong Kong Mega Occasions Top Pace Rails” on the Guangzhoudong Railway Station.
The Director of GDETO, Linda So, mentioned on the rite that the Leader Government’s 2024 Coverage Deal with got down to advertise the built-in construction of tradition, sports activities, and tourism, and foster financial diversification. In mild of such, the Govt of the Hong Kong Particular Administrative Area launched the “Building Blueprint for Hong Kong’s Tourism Trade 2.0” overdue ultimate 12 months, proposing 4 positions, 4 construction methods and 133 measures. Extra tourism merchandise with native and global traits will probably be introduced, together with “tradition + tourism,” “sports activities + tourism,” and “mega occasions + tourism”.
“That is the primary time GDETO promotes Hong Kong tourism concurrently throughout 9 Mainland municipalities within the GBA. We look ahead to seeing extra buddies from the GBA to discuss with Hong Kong, to discover its distinctive attraction, and enjoy its colourful choices”, mentioned Omit So.
The rite used to be officiated by means of representatives from the Guangdong Division of Liaison Place of work of the Central Other people’s Govt within the Hong Kong Particular Administrative Area; the Hong Kong and Macao Affairs Place of work of the CPC Guangdong Provincial Committee; the Division of Tradition and Tourism of Guangdong Province; the Guangzhou Municipal Tradition, Radio, Tv and Tourism Bureau; and the Hong Kong Tourism Board.
The “Hong Kong Mega Occasions HSR” promotion marketing campaign is arranged by means of GDETO and supported by means of the Hong Kong Tourism Board, with using the “Panda Pals & Circle of relatives Hong Kong” IP accepted by means of AllRightsReserved (ARR).
Consistent with the passenger waft knowledge supplied by means of the China Railway Guangzhou Staff, the 3 units of HSR will operates over 300 journeys all over the marketing campaign duration, achieving an estimated overall of 920,000 passenger journeys.
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