The put up ‘Drink Extra Water’ marketing campaign echoes ‘ingesting responsibly’ in Bangkok for Songkran 2025 seemed first on TD (Go back and forth Day by day Media) Go back and forth Day by day Media.
Pernod Ricard is bringing again its flagship accountable ingesting marketing campaign, Drink Extra Water, in Bangkok for the second one yr in a row. The marketing campaign targets to advertise accountable alcohol intake by means of encouraging moderation and tackling binge ingesting.
A Contemporary, Native Twist on ‘Drink Extra Water’
Development on its international good fortune, this yr’s Drink Extra Water marketing campaign takes a daring step ahead by means of reimagining hydration in a a laugh and culturally related manner. Transferring past simply ingesting water, the marketing campaign attracts inspiration from Asia’s love for shaved ice and refreshing side road treats – fashionable tactics of staying cool within the warmth.
For the primary time, hydration stations modelled after native bus stops can be arrange at 3 key Songkran hotspots in Bangkok: Silom Complicated, Siam CentralWorld, and Donki Thonglor. Those playful stations will supply festivalgoers with an opportunity to take a refreshing spoil, providing complimentary popsicles and water bottles to chill down and recharge. With colourful, attention-grabbing designs taking pictures the festive spirit, each and every station will even function a great photograph alternative. Pleasant logo ambassadors can be available to advertise hydration, inspire accountable ingesting, and assist festivalgoers tempo themselves, making sure a secure and stress-free birthday celebration for all.
The place and Methods to Take part
The Drink Extra Water marketing campaign makes it simple for festivalgoers to stick refreshed whilst taking part in the Songkran festivities. To take part, merely consult with some of the hydration stations on the following places in Bangkok:
- Silom Complicated | April 12 to fifteen, 2025 | 11:00 AM – 2:00 AM ICT
- Siam CentralWorld | April 13 to fifteen, 2025 | 5:00 PM – 2:00 AM ICT
- Donki Thonglor | April 13 to fifteen, 2025 | 5:00 PM – 2:00 AM ICT
Festivalgoers can declare a complimentary popsicle by means of following the Drink Extra Water Instagram account @drinkmore.water.rp, taking a a laugh photograph at any of the hydration stations, and sharing it on their public Instagram account by way of Tale, Reel, or Publish. Evidence of apply and put up is needed for redemption.
“Songkran is Thailand’s maximum cherished vacation, a time to rejoice with family and friends. At Pernod Ricard, we’re devoted to serving to shoppers make aware possible choices about when, how, and what kind of to drink right through this festive season,” stated Patrick Castanier, Managing Director, Pernod Ricard Thailand. “This yr, we’re reimagining hydration in new and thrilling tactics, encouraging everybody to stick aware in their hydration, tempo themselves, and make sure the enjoyment of Songkran lasts past the celebrations.”
A Persisted Dedication to Accountable Ingesting
The Drink Extra Water marketing campaign, a part of Pernod Ricard’s international Sustainability & Accountability technique, Just right Instances from a Just right Position, was once first offered across the world in 2021 and expanded to 9 markets in Asia-Pacificin 2023. Since its release, it has reached over 600 million other folks on-line and greater than 23 million other folks on-the-ground in 61 markets globally.
Moreover, Pernod Ricard continues to guide the business in empowering shoppers with the tips they want to make accountable ingesting possible choices. As a part of those efforts, the corporate has rolled out virtual labels on greater than part one thousand million bottles throughout 166 markets international.
As “Créateurs de Convivialité,” Pernod Ricard believes that true conviviality can’t exist with extra. This philosophy is central to the corporate’s dedication to selling accountable ingesting and combating alcohol misuse. Pernod Ricard encourages everybody celebrating Songkran in Thailand to make accountable ingesting a concern.
The put up ‘Drink Extra Water’ marketing campaign echoes ‘ingesting responsibly’ in Bangkok for Songkran 2025 seemed first on Go back and forth Day by day Media.
