The publish Depended on Thailand initiative reinforced via new TAT-Agoda partnership gave the impression first on TD (Shuttle Day-to-day Media) Shuttle Day-to-day Media.
The Tourism Authority of Thailand (TAT) strengthened the Depended on Thailand initiative via a brand new strategic partnership with virtual trip platform Agoda.
This newest partnership aligns private and non-private sector efforts to strengthen security, high quality, and traveller self belief throughout Thailand’s tourism ecosystem.
TAT governor Thapanee Kiatphaibool commented at the instance: “Depended on Thailand displays our dedication to elevating tourism requirements whilst making sure travellers really feel assured, knowledgeable, and safe when opting for Thailand. Partnering with Agoda permits us to increase this assurance via some of the global’s main virtual trip platforms, achieving travellers at scale and reinforcing agree with via transparent certification, clear knowledge, and accountable promotion. This collaboration demonstrates how private and non-private companions can paintings in combination to ship quality-led trip reports that improve Thailand’s long-term tourism building.”
Agoda leader business officer Damien Pfirsch likewise remarked: “We’re delighted to spouse with the Tourism Authority of Thailand at the Depended on Thailand initiative. By means of highlighting those licensed companions in plenty of techniques and with particular reductions as well, Agoda is selling trip to Thailand with added peace of thoughts and at nice price. This displays our ongoing dedication to supporting tourism in Thailand.”
How running with Agoda can spice up Depended on Thailand
The Depended on Thailand framework certifies tourism institutions that meet outlined requirements in security practices, safe cost methods, multilingual conversation, and available delivery.
Collaboration with Agoda is being improved via 3 built-in spaces that give a boost to visibility, support assurance, and amplify get admission to to dependable trip knowledge for global guests.
Key movements come with the release of a devoted Depended on Thailand touchdown web page on Agoda’s platform which has been reside since early December 2025 and contours plenty of TAT-certified institutions.
That is supported via the phased creation of the Depended on Thailand badge on taking part lodging belongings pages, first of all rolled out in Chinese language-language markets to enhance consciousness and construct traveller self belief.
Guides for the recent traveller
In parallel, safety-focused trip guides were advanced the usage of professional TAT knowledge, together with content material from the 1672 Shuttle Good friend provider and the TAT Newsroom.
The guides supply sensible security knowledge in English and 8 further languages, together with 3 Chinese language language variants. Preliminary content material makes a speciality of flood-related updates, with plans to amplify protection to different security subjects.
The ideas is on the market via Agoda’s Town Guides and QR code integration.
Leveraging Agoda’s achieve to tens of millions customers international and its sturdy regional presence, the collaboration strengthens self belief amongst global travellers, in particular throughout Asia-Pacific markets, via offering transparent and relied on alerts of high quality and security at key phases of the trip decision-making procedure.
As well as, the initiative complements the visibility of Depended on Thailand-certified companions and reinforces Thailand’s positioning as a protected, dependable, and high quality vacation spot, supporting long-term, quality-led tourism building.
The publish Depended on Thailand initiative reinforced via new TAT-Agoda partnership gave the impression first on Shuttle Day-to-day Media.
