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Danish vacationer group Glorious Copenhagen has introduced DestinationPay, giving vacationers international the power to earn rewards for “doing just right.”
This system is an extension of CopenPay, which used to be first of all introduced in summer time 2024 and expanded in Would possibly. This system encourages vacationers to make sustainable possible choices, like biking as a substitute of riding, arriving in town via educate or participating in a native clean-up, in change for in-destination rewards.
For the reason that release, Glorious Copenhagen famous that over 100 locations reached out for info at the initiative. DestinationPay responds to that call for, offering the framework for different places undertake their very own variations of the “nudging scheme.”
“We consider CopenPay is simply too necessary to stay to ourselves. Many locations are already taking into consideration imposing it, and Berlin used to be the primary to create their very own DestinationPay—BerlinPay,” mentioned Søren Tegen Petersen, CEO of Glorious Copenhagen.
“We’re now not simply permitting others to make use of the style—we’re encouraging it, and we want to percentage all our learnings or even the demanding situations we’ve confronted alongside the way in which.”
Glorious Copenhagen has scheduled a loose on-line webinar for February, the place the group will percentage insights and learnings from the CopenPay style.
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