Common Orlando has shared a sneak peek at its Tremendous Bowl LIX industrial for Epic Universe on the finish of the Giant Recreation between the Kansas Town Chiefs and Philadelphia Eagles on February 9, 2025. Right here’s the announcement, complete 30-second advert, and ideas about UOR’s two-minute drill for Epic Universe earlier than the brand new park opens.
In line with Common, the Epic Universe portals will open on Tremendous Bowl LIX audience’ tv monitors this Sunday night time. As a part of the extremely expected advertisements that may air, Common Orlando Lodge is debuting a brand new advert that includes the worlds of Tremendous Nintendo Global, Learn how to Teach Your Dragon – Isle of Berk, Darkish Universe, and The Wizarding Global of Harry Potter – Ministry of Magic. (Deficient Celestial Park!)
Those new lands are positioned inside of Epic Universe, Common Orlando’s fourth theme park (3rd for those who don’t rely the water park; please forestall looking to make fetch occur now that you’ve got an actual 3rd gate, Common). Common Epic Universe opens on Would possibly 22, 2025.
The Kansas Town Chiefs and Philadelphia Eagles will face off in Tremendous Bowl LIX at Caesars Superdome in New Orleans, Louisiana on Sunday, February 9, 2025. Kickoff is at 6:30pm Jap, and audience will have the ability to see the Epic Universe spot proper after the massive sport ends and simply earlier than the authentic trophy rite, which is predicted to be in a while after 10pm.
In line with Common, the Epic Universe advert will leaving audience announcing, “You’ve were given to peer this!” Right here’s a take a look at the entire Tremendous Bowl 59 industrial for Common’s Epic Universe theme park:
You gotta see this 💫 Take a look at our spot airing on Sunday all through the Giant Recreation! Would possibly 22, 2025 is the authentic Grand Opening of Common Epic Universe theme park. Be informed extra: https://t.co/H86xl85yoy %.twitter.com/JM4KUaYPqn
— Common Orlando Lodge (@UniversalORL) February 7, 2025
The Epic Universe advertisements starts with a mother declaring “let’s simply get a more in-depth glance” to her circle of relatives of their yard earlier than strolling thru a portal to The Wizarding Global of Harry Potter – Ministry of Magic. The advert then continues through following contributors of some other circle of relatives thru Isle of Berk, Darkish Universe, and Tremendous Nintendo Global as they revel in 5 immersive worlds in a single superb theme park, with the advert pointing out that “our universe…won’t ever be the similar.” It concludes with a young person daughter announcing “whoa, you’ve gotta see this!” (a variation of the above catchphrase) as she exits the portal into some other yard.
So far as Tremendous Bowl advertisements move, this isn’t going to be on any ‘very best of’ lists on Monday morning. However that isn’t actually the purpose right here. Corporations like Budweiser, Coca-Cola, Pepsi, and different staples of Tremendous Bowl spots are airing suave advertisements to lift emblem consciousness and affinity. It’s no longer like somebody noticed the “wassup” or Clydesdale advertisements and requested themselves, “what’s this beer corporate all through those oddball advertisements?” All the above are well-established–American establishments, even.
It’s a equivalent tale with Disney’s iconic “What’s Subsequent” industrial. That spot has been working for many years on the finish of the Giant Recreation, and doesn’t display any photos of the parks–only a hero from the successful crew proclaiming “I’m going to Disney!” It’s no longer advertising and marketing the rest, in particular, at Walt Disney Global or Disneyland, but it’s precious for the emblem and its position as an American establishment.
The objective of this Epic Universe advert is other. It’s introducing the 3rd theme park at Common Orlando to common audiences for the primary time. From that viewpoint, it’s a good fortune. It highlights the lands about which visitors will care maximum, and showcases some iconic moments from the ones.
My most effective critique, if I have been to provide one, is that Donkey Kong didn’t make an look. The Nintendo portion may just’ve been only a moment longer to turn that facet of the land, as Tremendous Nintendo Global is probably the most important draw of Epic Universe. Another way, it will get the task achieved.
For my part, I wonder whether that is the kickoff of Common Orlando’s ultimate pressure for Epic Universe to get other folks to e book journeys earlier than the park opens. That clearly isn’t till Would possibly 22, which continues to be a couple of months away. So it could look like there’s numerous time. However there actually isn’t, a minimum of no longer for the outlet summer time.
The high window for summer time holiday bookings is at this time, and it’s temporarily remaining.
Many households get started speaking concerning the upcoming 12 months’s journeys all through the iciness vacations, that means from Thanksgiving to New 12 months’s Eve. Past due December thru January are normally the most important months of the 12 months for trip making plans. Folks aren’t seeing advertisements in April and planning for Would possibly consequently–that’s inadequate lead time for many households between reserving and touring.
That is exactly why we anticipated to peer a primetime particular about Epic Universe on NBC and Peacock someday remaining vacation season, and predicted as a lot remaining 12 months. That clearly became out to be incorrect. However truthfully, it’s loopy to second-guess Common’s method to advertising and marketing Epic Universe.
Closing 12 months’s land-by-land expose of Epic Universe was once masterful, and the ones movies have racked up over 1 million perspectives throughout platforms. Epic Universe were given much more loose advertising and marketing from fan websites, influencers, and standard media, so it’s most probably that the real succeed in is a long way past that.
It’s solely imaginable that Common decided that Epic Universe didn’t want a extra competitive release advertising and marketing blitz in keeping with early holiday bundle gross sales. Or it’s imaginable that this Tremendous Bowl advert is the beginning of it, as Common is extra targeted with attracting visitors after Summer season 2025; somebody who books for June or July because of this advert is an advantage.
Talking of holiday applications, I’m truthfully slightly stunned that Common Orlando hasn’t launched common unmarried and multi-day tickets for Epic Universe. At this level, it’s nonetheless all multi-day bundles–unmarried day Epic Universe tickets are most effective to be had to Annual Passholders.
I’m stunned that Common Orlando has caught to this means for see you later, which implies that it’s running and so they don’t want to open gross sales additional, with admission to just Epic Universe for most people. That, or they’re being cussed and need to seize as many gross sales as imaginable this fashion, “locking in” visits to Common Studios Florida and Islands of Journey. Holiday planners balking at this and as a substitute opting to talk over with Walt Disney Global is also the most important approach {that a} “emerging tide lifts all ships” in Summer season 2025.
Regardless, questions on when Common Orlando will free up common tickets for Epic Universe is the second-most not unusual inquiry we’ve been getting concerning the new park. The solution is, relatively merely, “I don’t know.” I’d’ve up to now guessed that it will’ve came about through overdue December or early January. (Improper once more!) At this level, possibly they’ll give it some other week or two after the Tremendous Bowl advert? However the true solution, once more, is that I do not know.
Fortunately, we’ve got just a little higher perception into the number 1 query, which is when will Epic Universe start cushy openings and pre-opening previews? The solution to this is most certainly very quickly. As shared in that fresh submit, new aerial development pictures display a nearly-finished park with workers being educated. At the side of that, there are rumors about Common on the point of get started previews within the coming weeks, so that you may be able to talk over with Epic Universe months earlier than it formally opens.
Want shuttle making plans guidelines and complete recommendation on your talk over with to Central Florida? Make sure you learn our Common Orlando Making plans Information for the whole thing about Islands of Journey and Common Studios Florida. Additionally take a look at our Walt Disney Global Holiday Making plans Information for the whole thing about the ones parks, inns, eating places, and so a lot more.
YOUR THOUGHTS
What do you call to mind the Tremendous Bowl industrial for Common’s Epic Universe? Be expecting this to kickoff the house stretch advertising and marketing push for the 3rd theme park at Common Orlando? Excited for Tremendous Nintendo Global, Harry Potter’s Ministry of Magic, Darkish Universe/Vintage Monsters, or the Learn how to Teach Your Dragon lands and/or points of interest? Agree or disagree with our overview? Any questions? We like listening to from readers, so please percentage another ideas or questions you will have within the feedback beneath!
