The Colombian tourism sector completed ancient good fortune in 2024, solidifying its place as a key contributor to its financial system. In step with the Financial institution of the Republic’s knowledge, commute and passenger air delivery earnings reached USD 10 billion, a 12.8% building up from the USD 8.9 billion reported in 2023. Mavens characteristic this sustained enlargement to efficient govt methods, world promotion efforts, and stepped forward air connectivity with key markets.
Build up in Global Customer Arrivals
A key issue contributing to Colombian tourism enlargement was once the rise within the collection of international guests, which reached 6.8 million in 2024—a ten.9% building up in comparison to the former 12 months. This extremely sure pattern can in large part be attributed to the promotion of Colombia as a vacationer vacation spot in a foreign country, spearheaded through ProColombia and the Ministry of Trade, Trade, and Tourism.
ProColombia introduced a promotional technique targeted across the nation emblem marketing campaign, “Colombia, the Nation of Attractiveness.” This initiative showcased Colombia on one of the international’s maximum iconic phases, together with Instances Sq. in New York, Piccadilly Circus in London, the Burj Khalifa in Dubai, the Paris 2024 Olympic Video games, and L. a. Esfera in Las Vegas.
All through the 12 months, 16 strategic campaigns had been performed in quite a lot of international locations around the Americas and Europe, producing over 8.5 million media appearances. In overall, those efforts reached an target market of 108.9 million other people globally. The affect was once much more pronounced within the virtual sphere, the place the campaigns captivated 194.4 million customers, resulting in 921.3 million impressions—marking one of the vital remarkable achievements within the historical past of nationwide tourism.
Moreover, air connectivity is essential for Colombia to reinforce its presence in key markets as extra airways introduce direct routes to the rustic, facilitating more straightforward commute for guests from around the world.
Neatly-off Guests Are Extra Than Welcome
The tactic for attracting high-spending vacationers makes a speciality of prioritizing explicit strategic markets. Recently, Colombia is concentrating its efforts on 26 international locations that experience the prospective to extend traveler go with the flow and considerably affect the native financial system. The prioritized markets come with america, Chile, Mexico, Spain, Ecuador, Peru, Canada, Brazil, Argentina, France, the UK, Germany, Australia, China, Italy, Switzerland, Japan, and the United Arab Emirates.
Colombia additionally made vital strides in cruise tourism, attaining a three% building up in send calls during 2024. Throughout this time, over 336,000 passengers arrived within the nation through cruise send, which boosted the native financial system and expanded the number of locations introduced in nationwide tourism. Particularly, Cabo de los angeles Vela in L. a. Guajira started welcoming cruise ships.
