China’s ice and snow tourism sector is experiencing speedy enlargement. A contemporary document from the China Tourism Academy (CTA) states the business has entered a brand new level of sustained prosperity. By way of the top of 2025, a report 14,075 comparable enterprises have been running.
The CTA forecasts that ice and snow recreational tourism will draw in 360 million vacationers throughout the 2025-2026 wintry weather season. This go back and forth task will generate 450 billion yuan (about US$64.4 billion) in earnings. Apparently, about 220 million guests will go back and forth essentially for ice and snow stories.
Iconic venues like Harbin Ice-Snow International, the sector’s greatest ice and snow theme park, draw huge crowds. Guests experience towering illuminated sculptures and exciting slides. Within sight, the Changbai Mountain ski lodge gives world-class slopes and herbal surroundings.
China’s Ice and Snow Tourism Locations for 2026
The document highlighted the highest ten locations for ice and snow tourism in 2026. The score is determined by elements corresponding to useful resource competitiveness, call for, marketplace efficiency, governance, and Chinese language executive toughen:
- Harbin
- Shenyang
- Changchun
- Zhangjiakou
- Beijing’s Yanqing District
- Mudanjiang
- Jilin Town
- Hulunbuir
- Urumqi
- Yichun
Those northern hubs dominate the checklist. They extensively use legacy infrastructure from the 2022 Beijing Wintry weather Olympics.
Moving Traits and Inventions
New merchandise force this increase. Choices like ice sculpting workshops, snow pictures excursions, and themed adventures are expanding. CTA information point out a powerful call for: 74.8% of respondents plan ice and snow actions this wintry weather, and much more, 50.5% are keen to go back and forth lengthy distances.
Shopper spending is evolving from necessities like delivery and accommodation to experiential prices in leisure, tradition, and generation. This pattern signifies higher-quality tourism.
Southern China performs a big position. The area invested 30 billion yuan in 2025 into indoor amenities. This quantity represents 30% of the nationwide overall. Those year-round complexes lengthen the season past herbal snow areas.
Construction a Complete Business Chain
CTA mavens describe a maturing commercial chain. It contains tradition, sports activities, and production. Chinese language-made skis, snowboards, and kit acquire world traction by the use of e-commerce. This business builds global partnerships.
The ice and snow financial system drives enlargement. Projections display it is going to succeed in 1.2 trillion yuan by means of 2027 and 1.5 trillion yuan by means of 2030.
Early Indicators of a Report Season
The hot three-day New Yr’s vacation supplied a powerful get started. Harbin on my own welcomed over 4.1 million vacationers. They spent 5.56 billion yuan (about US$0.8 billion) and the height season is coming. Locations are opening contemporary sights like scorching spring campsites and riverside carnivals. The Ice and Snow Sports activities Tremendous League holds skilled occasions and amusing actions like mass snowball fights.
