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ChatGPT brings apps into chat, beginning with Expedia and Reserving.com

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October 12, 2025
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ChatGPT brings apps into chat, beginning with Expedia and Reserving.com
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OpenAI is popping ChatGPT right into a platform. At its developer convention Monday the corporate introduced apps inside ChatGPT—constructed the use of a brand new Apps SDK (instrument building package)—and named Expedia and Reserving.com amongst its first companions. The transfer successfully opens ChatGPT’s 800 million-user base to third-party builders, growing a brand new distribution channel for commute and a brand new strategy to plan and ebook commute for customers. 

The corporate stated Tripadvisor, Uber and TheFork are set to have apps at the platform quickly, too. Further manufacturers to be had at release come with Spotify, Figma, Zillow, Coursera and Canva.

“We’re one of the most first commute companions with an app in ChatGPT, with our flight and accommodation knowledge showing at once in ChatGPT conversations,” stated Ariane Gorin, CEO of Expedia Team, on LinkedIn. 

“By means of bridging the distance between making plans in ChatGPT conversations and reserving on Expedia, we see huge doable to create seamless traveler reviews,” Gorin stated. 

Customers will have the ability to know about locations, evaluate lodge and flight choices with real-time pricing and spot interactive maps from Expedia inside ChatGPT. 

Clayton Nelson, VP of strategic partnerships for Expedia Team, stated that whilst site visitors from generative AI seek is small, it is rising temporarily and it is changing to bookings at upper charges than different site visitors is.

“Our focal point is to fulfill vacationers the place they’re, and the release of the Expedia app in ChatGPT is a very powerful step on this technique,” Nelson stated, including that Expedia plans to proceed its paintings with OpenAI to higher the commute revel in going ahead.

Reserving.com stated the product collaboration with OpenAI builds at the firms’ ongoing partnership as they search to reinforce the commute revel in. 

“With this option, vacationers have a brand new street to discover the huge choice of lodges, houses and distinctive puts to stick on our platform,” Reserving.com stated.

“The app generates related choices for customers to browse, with seamless get entry to to our platform to discover additional.”

Customers can kind the identify of the app inside their chat to drag in content material from that supply. ChatGPT too can recommend an app if it identifies one this is related to the chat. 

OpenAI stated the device is the use of Type Context Protocol (MCP) to permit ChatGPT to connect with exterior gear and information.

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Rahul Todkar, head of knowledge and AI for Tripadvisor, stated the corporate is taking a look ahead to deepening its partnership with OpenAI thru its upcoming app, which can convey Tripadvisor’s critiques, steering and AI options into ChatGPT.

“Vacationers will have the ability to ask ChatGPT for customized, context-aware lodge suggestions and discover an interactive, agentic-first adventure that streamlines one of the most hardest portions of commute—discovering the easiest position to stick,” Todkar stated. “Powered by way of our newest MCP servers and leading edge gen AI options, this revel in blends simplicity with wealthy decision-making beef up, making reserving more uncomplicated than ever.”

And the pending partnership is “just the start,” consistent with Todkar. 

“Within the coming weeks, we will increase to complete end-to-end commute making plans, whole with task discovery and reserving,” Todkar stated.

In step with Expedia, the ChatGPT apps are to be had to logged-in customers outdoor of the EU on Loose, Cross, Plus and Professional plans. 

Commute manufacturers partnering with AI operators

The inside track comes at the heels of OpenAI competitor Perplexity’s release of its AI browser and AI assistant Comet, which it introduced final week. Expedia Team may be a spouse on Perplexity’s release and is providing an incentive for vacationers to obtain the browser: Silver standing in its OneKey rewards program.

Since gen AI got here into play, commute manufacturers were partnering with suppliers, in quest of an edge as commute turns into extra intertwined with the era. 

Within the spring, Tripadvisor and SelfBook connected with Perplexity to supply lodge reserving functions. In January, Tripadvisor, Reserving.com, Priceline, Uber and Hipcamp collaborated with OpenAI at the release of Operator. Tripadvisor partnered with Perplexity in January, too, to provide higher shuttle making plans.

Business reactions to new ChatGPT apps

As with all new era unlock, the commute business is reacting.

Ira Vouk, founder and most important of Hospitality 2.0 Consulting, wrote on LinkedIn that “issues are going down sooner than I am able to kind” with ChatGPT, referencing the “‘talking to apps’” characteristic OpenAI launched.

“Reserving.com and Expedia Team have (in fact) been invited to the occasion. Fortunately, does not appear to be operating really well but, so we’ve got a couple of days to get a hold of a #directbooking answer for the business,” Vouk wrote.

Vouk isn’t satisfied the addition of talking to apps way an important shift of bookings percentage to on-line commute companies (OTAs). 

“This use case in fact calls for the person to kind the app identify within the chat window,” she wrote.

“This habits relies at the person consciousness ranges, which relies on the ones firms’ promoting budgets. So, that is nonetheless NOT the use case that can turn the dimensions because it does not (but) impact the ***default*** person habits.”

And Janette Roush, SVP of innovation and leader AI officer for Emblem USA, wrote on LinkedIn that the advent of apps in ChatGPT is “massive” as a result of the era they’re constructed on.

“Those apps are powered by way of MCP, an open-source protocol that gives get entry to to the gear that makes your own AI helpful,” Roush wrote. 

In step with Sanjay Vakil, co-founder and CEO of DirectBooker, those that have labored in lodge distribution knew this type of trade used to be coming.

“OpenAI’s transfer into commute will likely be thru aggregators, no longer person lodges,” Vakil wrote on LinkedIn. “It’s no marvel; that’s how each and every primary integration deal has long past thus far. However right here’s the kicker: The ones aggregators are most commonly the similar OTAs that already dominate on-line distribution whilst taking 15-30% commissions.”

Those partnerships place OTAs to “grow to be much more tough,” Vakil wrote. “Inns received’t have the ability to compete with OTAs on AI integrations, and maximum received’t even see what’s going down till it’s everywhere.”

Christian Watts, CEO of Magpie, additionally shared ideas on LinkedIn, reiterating that it’s arduous to stay alongside of the evolution of AI.

“Remaining week used to be Rapid E-book (Etsy and Shopify—end-to-end buying groceries with out leaving ChatGPT),” Watts wrote. “The day before today used to be Apps. It is nearly the similar factor as PlugIns which used to be over 2 years in the past.”

In his publish, Watts stated he attempted the apps and “couldn’t get Expedia Team to cause.” Alternatively, he stated Reserving.com labored “slightly smartly” however “complicated seek fails,” perhaps as a result of Reserving hasn’t giving get entry to to clear out knowledge.

“The one drawback here’s that the revel in of reserving a lodge at the Reserving app is in fact lovely optimized already,” he wrote. “Additionally, it bounces out of ChatGPT to make the reserving (for now).”

Watts stated he’ll have an interest to peer whether or not the integrations result in the upper surfacing of OTAs in massive language style effects. Within the quick time period, he stated he anticipates good fortune for OTAs.

Need extra on Expedia?

Sign up for us at The Phocuswright Convention, November 18-20 in San Diego, the place Barry Diller, chairman and senior government of IAC and Expedia Team, will take a seat down for an government interview.

READ ALSO

CEO Highlight: Muzzammil Ahussain of Almosafer

IATA Highlights Crucial Priorities for Aviation Protection and Operations at WSOC in China


OpenAI is popping ChatGPT right into a platform. At its developer convention Monday the corporate introduced apps inside ChatGPT—constructed the use of a brand new Apps SDK (instrument building package)—and named Expedia and Reserving.com amongst its first companions. The transfer successfully opens ChatGPT’s 800 million-user base to third-party builders, growing a brand new distribution channel for commute and a brand new strategy to plan and ebook commute for customers. 

The corporate stated Tripadvisor, Uber and TheFork are set to have apps at the platform quickly, too. Further manufacturers to be had at release come with Spotify, Figma, Zillow, Coursera and Canva.

“We’re one of the most first commute companions with an app in ChatGPT, with our flight and accommodation knowledge showing at once in ChatGPT conversations,” stated Ariane Gorin, CEO of Expedia Team, on LinkedIn. 

“By means of bridging the distance between making plans in ChatGPT conversations and reserving on Expedia, we see huge doable to create seamless traveler reviews,” Gorin stated. 

Customers will have the ability to know about locations, evaluate lodge and flight choices with real-time pricing and spot interactive maps from Expedia inside ChatGPT. 

Clayton Nelson, VP of strategic partnerships for Expedia Team, stated that whilst site visitors from generative AI seek is small, it is rising temporarily and it is changing to bookings at upper charges than different site visitors is.

“Our focal point is to fulfill vacationers the place they’re, and the release of the Expedia app in ChatGPT is a very powerful step on this technique,” Nelson stated, including that Expedia plans to proceed its paintings with OpenAI to higher the commute revel in going ahead.

Reserving.com stated the product collaboration with OpenAI builds at the firms’ ongoing partnership as they search to reinforce the commute revel in. 

“With this option, vacationers have a brand new street to discover the huge choice of lodges, houses and distinctive puts to stick on our platform,” Reserving.com stated.

“The app generates related choices for customers to browse, with seamless get entry to to our platform to discover additional.”

Customers can kind the identify of the app inside their chat to drag in content material from that supply. ChatGPT too can recommend an app if it identifies one this is related to the chat. 

OpenAI stated the device is the use of Type Context Protocol (MCP) to permit ChatGPT to connect with exterior gear and information.

Subscribe to our e-newsletter under

Rahul Todkar, head of knowledge and AI for Tripadvisor, stated the corporate is taking a look ahead to deepening its partnership with OpenAI thru its upcoming app, which can convey Tripadvisor’s critiques, steering and AI options into ChatGPT.

“Vacationers will have the ability to ask ChatGPT for customized, context-aware lodge suggestions and discover an interactive, agentic-first adventure that streamlines one of the most hardest portions of commute—discovering the easiest position to stick,” Todkar stated. “Powered by way of our newest MCP servers and leading edge gen AI options, this revel in blends simplicity with wealthy decision-making beef up, making reserving more uncomplicated than ever.”

And the pending partnership is “just the start,” consistent with Todkar. 

“Within the coming weeks, we will increase to complete end-to-end commute making plans, whole with task discovery and reserving,” Todkar stated.

In step with Expedia, the ChatGPT apps are to be had to logged-in customers outdoor of the EU on Loose, Cross, Plus and Professional plans. 

Commute manufacturers partnering with AI operators

The inside track comes at the heels of OpenAI competitor Perplexity’s release of its AI browser and AI assistant Comet, which it introduced final week. Expedia Team may be a spouse on Perplexity’s release and is providing an incentive for vacationers to obtain the browser: Silver standing in its OneKey rewards program.

Since gen AI got here into play, commute manufacturers were partnering with suppliers, in quest of an edge as commute turns into extra intertwined with the era. 

Within the spring, Tripadvisor and SelfBook connected with Perplexity to supply lodge reserving functions. In January, Tripadvisor, Reserving.com, Priceline, Uber and Hipcamp collaborated with OpenAI at the release of Operator. Tripadvisor partnered with Perplexity in January, too, to provide higher shuttle making plans.

Business reactions to new ChatGPT apps

As with all new era unlock, the commute business is reacting.

Ira Vouk, founder and most important of Hospitality 2.0 Consulting, wrote on LinkedIn that “issues are going down sooner than I am able to kind” with ChatGPT, referencing the “‘talking to apps’” characteristic OpenAI launched.

“Reserving.com and Expedia Team have (in fact) been invited to the occasion. Fortunately, does not appear to be operating really well but, so we’ve got a couple of days to get a hold of a #directbooking answer for the business,” Vouk wrote.

Vouk isn’t satisfied the addition of talking to apps way an important shift of bookings percentage to on-line commute companies (OTAs). 

“This use case in fact calls for the person to kind the app identify within the chat window,” she wrote.

“This habits relies at the person consciousness ranges, which relies on the ones firms’ promoting budgets. So, that is nonetheless NOT the use case that can turn the dimensions because it does not (but) impact the ***default*** person habits.”

And Janette Roush, SVP of innovation and leader AI officer for Emblem USA, wrote on LinkedIn that the advent of apps in ChatGPT is “massive” as a result of the era they’re constructed on.

“Those apps are powered by way of MCP, an open-source protocol that gives get entry to to the gear that makes your own AI helpful,” Roush wrote. 

In step with Sanjay Vakil, co-founder and CEO of DirectBooker, those that have labored in lodge distribution knew this type of trade used to be coming.

“OpenAI’s transfer into commute will likely be thru aggregators, no longer person lodges,” Vakil wrote on LinkedIn. “It’s no marvel; that’s how each and every primary integration deal has long past thus far. However right here’s the kicker: The ones aggregators are most commonly the similar OTAs that already dominate on-line distribution whilst taking 15-30% commissions.”

Those partnerships place OTAs to “grow to be much more tough,” Vakil wrote. “Inns received’t have the ability to compete with OTAs on AI integrations, and maximum received’t even see what’s going down till it’s everywhere.”

Christian Watts, CEO of Magpie, additionally shared ideas on LinkedIn, reiterating that it’s arduous to stay alongside of the evolution of AI.

“Remaining week used to be Rapid E-book (Etsy and Shopify—end-to-end buying groceries with out leaving ChatGPT),” Watts wrote. “The day before today used to be Apps. It is nearly the similar factor as PlugIns which used to be over 2 years in the past.”

In his publish, Watts stated he attempted the apps and “couldn’t get Expedia Team to cause.” Alternatively, he stated Reserving.com labored “slightly smartly” however “complicated seek fails,” perhaps as a result of Reserving hasn’t giving get entry to to clear out knowledge.

“The one drawback here’s that the revel in of reserving a lodge at the Reserving app is in fact lovely optimized already,” he wrote. “Additionally, it bounces out of ChatGPT to make the reserving (for now).”

Watts stated he’ll have an interest to peer whether or not the integrations result in the upper surfacing of OTAs in massive language style effects. Within the quick time period, he stated he anticipates good fortune for OTAs.

Need extra on Expedia?

Sign up for us at The Phocuswright Convention, November 18-20 in San Diego, the place Barry Diller, chairman and senior government of IAC and Expedia Team, will take a seat down for an government interview.

Tags: AppsBooking.combringschatChatGPTExpediastarting

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