CEO Highlight: Teresa Waterproof coat of Aven Hospitality

Aven Hospitality

Teresa Waterproof coat joined Aven Hospitality as CEO in July 2025 at the final touch of the purchase of Sabre Hospitality by means of TPG.

Funding plans come with making the platform AI-ready in addition to building across the reserving engine and bills. 

The rebrand to Aven Hospitality could be contemporary, however CEO Teresa Waterproof coat has been within the position for greater than six months, keeping apart actions from Sabre, its former proprietor. 

Her preliminary precedence used to be to organize Aven for its long run as a standalone industry following its acquisition by means of asset control corporate TPG in 2025.

Subsequent up is making sure the industry develops consistent with the speedy tempo of technological alternate in go back and forth and gives what its lodge consumers want. 

“As we take into accounts what we’re doing with the industry over the following couple of months and years, it truly is evolving in that real-time tempo. You’ll’t set a 3 or five-year technique at this time. You’re environment a 3 or six-month technique,” Waterproof coat stated.

Together with her background in accounting, software-as-a-service (SaaS) and personal fairness, Waterproof coat isn’t curious about attainable friction between investor expectancies and buyer necessities.

“My way is a three-legged stool. I call to mind our consumers—the hoteliers—as one key leg. Our staff are the second one leg and our buyers are the 3rd. You need to stay all 3 in steadiness and now not over-rotate towards any one in all them, in a different way the entire stool pointers over. Actually, should you get the client piece proper, the whole lot else has a tendency to stick in steadiness.”

The corporate has already determined its speedy spaces for funding, together with modernizing the platform to organize for synthetic intelligence (AI).

“As we transfer ahead in time, we’re making numerous investments in our reserving engine and numerous investments round bills and retailing, truly riding to develop into the trade hub for our hoteliers,” she stated. 

Waterproof coat additionally mentioned demanding situations for the companies, comparable to AI and the right way to prioritize funding and tendencies. In the meantime, fragmentation is among the largest demanding situations for the broader hospitality generation trade.

“It’s one of the vital fragmented ecosystem I’ve been concerned with. There are numerous avid gamers concerned, many taking a small proportion of every commute. I feel that can develop into extra streamlined over the years. As we transfer additional towards agentic AI, some intermediaries may just face disintermediation possibility. What’s necessary to me is ensuring we’re enabling accommodations to truly think twice about which distribution channels paintings very best for them.”

Waterproof coat additionally equipped perception on the way forward for SaaS in addition to winners in losers within the direct as opposed to middleman distribution debate.

See beneath for the whole interview with PhocusWire’s Linda Fox.

Aven Hospitality

Teresa Waterproof coat joined Aven Hospitality as CEO in July 2025 at the final touch of the purchase of Sabre Hospitality by means of TPG.

Funding plans come with making the platform AI-ready in addition to building across the reserving engine and bills. 

The rebrand to Aven Hospitality could be contemporary, however CEO Teresa Waterproof coat has been within the position for greater than six months, keeping apart actions from Sabre, its former proprietor. 

Her preliminary precedence used to be to organize Aven for its long run as a standalone industry following its acquisition by means of asset control corporate TPG in 2025.

Subsequent up is making sure the industry develops consistent with the speedy tempo of technological alternate in go back and forth and gives what its lodge consumers want. 

“As we take into accounts what we’re doing with the industry over the following couple of months and years, it truly is evolving in that real-time tempo. You’ll’t set a 3 or five-year technique at this time. You’re environment a 3 or six-month technique,” Waterproof coat stated.

Together with her background in accounting, software-as-a-service (SaaS) and personal fairness, Waterproof coat isn’t curious about attainable friction between investor expectancies and buyer necessities.

“My way is a three-legged stool. I call to mind our consumers—the hoteliers—as one key leg. Our staff are the second one leg and our buyers are the 3rd. You need to stay all 3 in steadiness and now not over-rotate towards any one in all them, in a different way the entire stool pointers over. Actually, should you get the client piece proper, the whole lot else has a tendency to stick in steadiness.”

The corporate has already determined its speedy spaces for funding, together with modernizing the platform to organize for synthetic intelligence (AI).

“As we transfer ahead in time, we’re making numerous investments in our reserving engine and numerous investments round bills and retailing, truly riding to develop into the trade hub for our hoteliers,” she stated. 

Waterproof coat additionally mentioned demanding situations for the companies, comparable to AI and the right way to prioritize funding and tendencies. In the meantime, fragmentation is among the largest demanding situations for the broader hospitality generation trade.

“It’s one of the vital fragmented ecosystem I’ve been concerned with. There are numerous avid gamers concerned, many taking a small proportion of every commute. I feel that can develop into extra streamlined over the years. As we transfer additional towards agentic AI, some intermediaries may just face disintermediation possibility. What’s necessary to me is ensuring we’re enabling accommodations to truly think twice about which distribution channels paintings very best for them.”

Waterproof coat additionally equipped perception on the way forward for SaaS in addition to winners in losers within the direct as opposed to middleman distribution debate.

See beneath for the whole interview with PhocusWire’s Linda Fox.