Bahia Principe Lodges & Motels has introduced a vital rebranding, introducing two new sub-brands, Bahia Principe Discover and Bahia Principe Get away, aimed toward improving the visitor revel in. This transfer coincides with the combination of over 20 inns into the Global of Hyatt loyalty programme, increasing commute rewards for hundreds of thousands globally.
The refreshed logo id features a modernised model of the enduring Bahia Principe solar image, aligning with the brand new “Totally & Freely” positioning. This invitations visitors to experience their vacations in their very own means while connecting with native cultures. The sub-brands are designed to simplify the reserving procedure and cater to precise audiences: Bahia Principe Get away makes a speciality of adults-only stories with wellness and top rate eating, while Bahia Principe Discover goals households and teams with themed resorts and immersive areas.
Julio Pérez, CEO of Bahia Principe Lodges & Motels, said, “The brand new Bahia Principe logo structure displays who we’re—formed over greater than 3 many years—and is the results of paying attention to our visitors and working out how they wish to vacation these days.”
This rebranding is a part of a strategic three way partnership between Hyatt and Piñero, making Bahia Principe the 9th logo in Hyatt’s Inclusive portfolio. The mixing into Global of Hyatt lets in travellers to earn and redeem issues at taking part inns within the Dominican Republic, Mexico, Jamaica, and Spain, including just about 12,000 rooms to the programme.
Bahia Principe, with over 30 years within the business, continues to steer within the all-inclusive hotel sector, providing unforgettable commute stories while prioritising sustainability and accountable tourism
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