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Leader AI officer or CTO? Trip’s evolving government playbook

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February 20, 2026
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Synthetic intelligence (AI) continues to affect C-suite construction at shuttle generation firms, however a philosophical divide exists in management means. 

Expedia Staff named Xavier Amatriain its first leader AI and knowledge officer (CAIO) in December. No longer lengthy after, Airbnb appointed Ahmad Al-Dahle as its CTO, mentioning his AI experience.

The appointments come as generative AI adoption is “just about common” throughout shuttle, in step with Phocuswright’s Budgets, Limitations and the Race to Agentic AI record. Findings printed 83% of businesses are the usage of the generation, whilst 13% are exploring use instances. Only one% of respondents mentioned they’ve no plans to make use of gen AI.

Whilst shuttle giants grapple with more moderen hires, different trade incumbents seem cut up between dealing with AI as a device to be controlled and treating it as a elementary shift. 

To call a couple of: American Specific World Industry Trip (Amex GBT) has carried out an AI-geared management framework, Skyscanner has a CAIO and Kayak depends upon a CTO with AI prowess.

Base line, organizational readability is essential, in step with David Thompson, leader data and generation officer (CITO) at Amex GBT.

“Once I glance throughout our trade, the firms suffering with AI adoption percentage a commonplace development: They have got dispensed accountability so widely that no person owns the end result,” Thompson advised PhocusWire.

“AI turns into everybody’s facet venture and no person’s precedence.”

AI within the C-suite

At Amex GBT’s C-suite stage, AI oversight is set making sure the suitable methods are in position to control possibility, Thompson mentioned. The accountability is controlled between Thompson because the CITO and the corporate’s leader product and technique officer (CPSO), Evan Konwiser.

“The organizations that can lead on this house are not looking forward to the generation to stabilize,” Thompson mentioned. “They are construction the inner capability to evolve incessantly. A devoted AI government is how you’re making that structural, now not unintentional.”

Quote

The organizations that can lead on this house are not looking forward to the generation to stabilize.

David Thompson, Amex GBT

Thompson’s position makes a speciality of 3 interconnected AI tasks: proudly owning generation and possibility framework, inner go back on funding of AI investments and sequencing AI’s access.

Underneath Thompson and Konwiser, Amex GBT has an AI initiative that comes with devoted management assignments, measurable goals and the cheap. A lot of that accountability sits on the VP stage. The speculation is structured innovation with responsibility relatively than basic experimentation. 

The corporate is proactively shaping how AI integrates with its workflow versus reacting to technological exchange, in step with Marilyn Markham, Amex GBT’s VP of undertaking AI technique.

In the meantime, Kayak’s construction hinges on its CTO, Yaron Zeidman. He took the position ultimate 12 months, to begin with overseeing Kayak.ai’s beta deployment.

Zeidman mentioned a CTO who owns AI technique is easiest situated to scale the generation throughout a trade. That guarantees that AI can achieve all merchandise and operations and turn into a part of the corporate’s core generation.

However he’s now not adversarial to the theory of a pace-setter assigned to AI particularly. Each methods can paintings so long as continuity is stored in thoughts.

“A devoted AI chief can and can paintings for some firms so long as it comes with a focal point on integration around the trade [versus] status up separate AI methods, as that naturally can create silos,” Zeidman mentioned.

Whilst Zeidman mentioned his position in construction generation and merchandise to unravel issues at scale increasingly more comes to AI, it’s not handled as a separate move of labor. As a substitute, AI is one of the equipment. 

“AI is without doubt one of the core equipment we use, along UI, infrastructure and knowledge, to construct higher answers,” Zeidman mentioned. “In consequence, it touches extra of my time as a result of it’s embedded in all places.”

At the flipside, Piero Sierra, CAIO of Skyscanner, mentioned the introduction of a devoted position felt vital for the metasearch engine, and AI requires a complete corporation transformation.

“The tempo is excessive, and maintaining is now a full-time activity in itself,” Sierra mentioned. “Developing a primary AI officer position provides that transformation transparent course, whilst execution stays dispensed around the corporation.”

Sierra mentioned his position is eager about monitoring AI evolution. He’s answerable for AI imaginative and prescient and technique throughout product, partnerships and platforms. In apply, he guides company-wide AI workstreams, makes positive information and platforms are aligned and is helping the corporate care for focal point on what issues.

And main by means of instance is vital.

“I code, experiment with fashions and equipment and use AI in all my workflow,” he mentioned. “That issues in a job like this. I additionally paintings carefully with groups to show AI into actual traveller affect and sturdy partnerships.”

The affect for different C-suite roles

AI isn’t simply impacting CTO roles or prompting the introduction of CAIO positions.

Markham gave some examples of the way executives is also taking into account the evolving generation: The manager product officer has to grab alternatives offered by means of AI—and so they’re most probably underneath force from shoppers and traders to offer AI options. Leader felony officials wish to navigate evolving rules. COOs need to imagine how AI can enhance potency.

Each and every chief must consider how AI adjustments the way in which paintings is finished, Zeidman mentioned. 

“This isn’t a one-time shift,” he mentioned. “It’s an ongoing expectation of contemporary management.”

Quote

This isn’t a one-time shift.

Yaron Zeidman, Kayak

AI is pushing leaders to reconsider operations from the bottom up. It’s key to query whether or not present processes make sense or wish to be redesigned with AI in thoughts, he mentioned.

In keeping with Markham, all executives will have to be the usage of the generation as a “considering spouse.”

“I have discovered it remarkably insightful and every so often difficult. In that appreciate, all government roles stand to switch. The query is not whether or not AI will affect your position, it is whether or not you are actively enticing with it as a strategic instrument.”

Whilst Sierra is answerable for coordinating AI-related exchange, he mentioned wishes would possibly evolve for shared responsibility throughout management—or accountability would possibly consolidate underneath product and generation.

“For now, focal point and readability are more practical than spreading accountability too skinny,” Sierra mentioned.

The way forward for AI oversight

Whilst new roles proceed to emerge, stakeholders don’t essentially assume AI-specific government positions are everlasting.

Zeidman is adamant that no unmarried individual will have to be in control of AI given its huge affect, and accountability will have to keep inside the CTO’s remit.

In a similar way, with Amex GBT’s AI present construction, Markham doesn’t see a necessity for a standalone AI position within the C-suite.

Moreover, she’s undecided whether or not AI-focused roles are right here to stick. AI will want any individual on the helm, very similar to information management, however in different departments, Markham mentioned roles would possibly fade out as AI literacy improves and turns into an anticipated a part of how staff’ ability units.

“The transition length we are in now calls for devoted focal point and champions around the undertaking,” Markham mentioned. “However the finish state? AI turns into invisible, now not as a result of it is long gone, however as a result of it is in all places, and we all know how one can use it.”

Even Sierra famous that the executive AI position is fairly new. Whilst it used to be crucial for Skyscanner to create, AI represents the “fastest-moving generation shift” somebody has noticed, he mentioned. That suggests the way forward for the position is in flux; the character of the will calls for flexibility.

With this in thoughts, Skyscanner mentioned it is going to re-evaluate the position yearly as innovation continues.

READ ALSO

Chapman Freeborn UAE place of job surpasses 2026 objectives

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Synthetic intelligence (AI) continues to affect C-suite construction at shuttle generation firms, however a philosophical divide exists in management means. 

Expedia Staff named Xavier Amatriain its first leader AI and knowledge officer (CAIO) in December. No longer lengthy after, Airbnb appointed Ahmad Al-Dahle as its CTO, mentioning his AI experience.

The appointments come as generative AI adoption is “just about common” throughout shuttle, in step with Phocuswright’s Budgets, Limitations and the Race to Agentic AI record. Findings printed 83% of businesses are the usage of the generation, whilst 13% are exploring use instances. Only one% of respondents mentioned they’ve no plans to make use of gen AI.

Whilst shuttle giants grapple with more moderen hires, different trade incumbents seem cut up between dealing with AI as a device to be controlled and treating it as a elementary shift. 

To call a couple of: American Specific World Industry Trip (Amex GBT) has carried out an AI-geared management framework, Skyscanner has a CAIO and Kayak depends upon a CTO with AI prowess.

Base line, organizational readability is essential, in step with David Thompson, leader data and generation officer (CITO) at Amex GBT.

“Once I glance throughout our trade, the firms suffering with AI adoption percentage a commonplace development: They have got dispensed accountability so widely that no person owns the end result,” Thompson advised PhocusWire.

“AI turns into everybody’s facet venture and no person’s precedence.”

AI within the C-suite

At Amex GBT’s C-suite stage, AI oversight is set making sure the suitable methods are in position to control possibility, Thompson mentioned. The accountability is controlled between Thompson because the CITO and the corporate’s leader product and technique officer (CPSO), Evan Konwiser.

“The organizations that can lead on this house are not looking forward to the generation to stabilize,” Thompson mentioned. “They are construction the inner capability to evolve incessantly. A devoted AI government is how you’re making that structural, now not unintentional.”

Quote

The organizations that can lead on this house are not looking forward to the generation to stabilize.

David Thompson, Amex GBT

Thompson’s position makes a speciality of 3 interconnected AI tasks: proudly owning generation and possibility framework, inner go back on funding of AI investments and sequencing AI’s access.

Underneath Thompson and Konwiser, Amex GBT has an AI initiative that comes with devoted management assignments, measurable goals and the cheap. A lot of that accountability sits on the VP stage. The speculation is structured innovation with responsibility relatively than basic experimentation. 

The corporate is proactively shaping how AI integrates with its workflow versus reacting to technological exchange, in step with Marilyn Markham, Amex GBT’s VP of undertaking AI technique.

In the meantime, Kayak’s construction hinges on its CTO, Yaron Zeidman. He took the position ultimate 12 months, to begin with overseeing Kayak.ai’s beta deployment.

Zeidman mentioned a CTO who owns AI technique is easiest situated to scale the generation throughout a trade. That guarantees that AI can achieve all merchandise and operations and turn into a part of the corporate’s core generation.

However he’s now not adversarial to the theory of a pace-setter assigned to AI particularly. Each methods can paintings so long as continuity is stored in thoughts.

“A devoted AI chief can and can paintings for some firms so long as it comes with a focal point on integration around the trade [versus] status up separate AI methods, as that naturally can create silos,” Zeidman mentioned.

Whilst Zeidman mentioned his position in construction generation and merchandise to unravel issues at scale increasingly more comes to AI, it’s not handled as a separate move of labor. As a substitute, AI is one of the equipment. 

“AI is without doubt one of the core equipment we use, along UI, infrastructure and knowledge, to construct higher answers,” Zeidman mentioned. “In consequence, it touches extra of my time as a result of it’s embedded in all places.”

At the flipside, Piero Sierra, CAIO of Skyscanner, mentioned the introduction of a devoted position felt vital for the metasearch engine, and AI requires a complete corporation transformation.

“The tempo is excessive, and maintaining is now a full-time activity in itself,” Sierra mentioned. “Developing a primary AI officer position provides that transformation transparent course, whilst execution stays dispensed around the corporation.”

Sierra mentioned his position is eager about monitoring AI evolution. He’s answerable for AI imaginative and prescient and technique throughout product, partnerships and platforms. In apply, he guides company-wide AI workstreams, makes positive information and platforms are aligned and is helping the corporate care for focal point on what issues.

And main by means of instance is vital.

“I code, experiment with fashions and equipment and use AI in all my workflow,” he mentioned. “That issues in a job like this. I additionally paintings carefully with groups to show AI into actual traveller affect and sturdy partnerships.”

The affect for different C-suite roles

AI isn’t simply impacting CTO roles or prompting the introduction of CAIO positions.

Markham gave some examples of the way executives is also taking into account the evolving generation: The manager product officer has to grab alternatives offered by means of AI—and so they’re most probably underneath force from shoppers and traders to offer AI options. Leader felony officials wish to navigate evolving rules. COOs need to imagine how AI can enhance potency.

Each and every chief must consider how AI adjustments the way in which paintings is finished, Zeidman mentioned. 

“This isn’t a one-time shift,” he mentioned. “It’s an ongoing expectation of contemporary management.”

Quote

This isn’t a one-time shift.

Yaron Zeidman, Kayak

AI is pushing leaders to reconsider operations from the bottom up. It’s key to query whether or not present processes make sense or wish to be redesigned with AI in thoughts, he mentioned.

In keeping with Markham, all executives will have to be the usage of the generation as a “considering spouse.”

“I have discovered it remarkably insightful and every so often difficult. In that appreciate, all government roles stand to switch. The query is not whether or not AI will affect your position, it is whether or not you are actively enticing with it as a strategic instrument.”

Whilst Sierra is answerable for coordinating AI-related exchange, he mentioned wishes would possibly evolve for shared responsibility throughout management—or accountability would possibly consolidate underneath product and generation.

“For now, focal point and readability are more practical than spreading accountability too skinny,” Sierra mentioned.

The way forward for AI oversight

Whilst new roles proceed to emerge, stakeholders don’t essentially assume AI-specific government positions are everlasting.

Zeidman is adamant that no unmarried individual will have to be in control of AI given its huge affect, and accountability will have to keep inside the CTO’s remit.

In a similar way, with Amex GBT’s AI present construction, Markham doesn’t see a necessity for a standalone AI position within the C-suite.

Moreover, she’s undecided whether or not AI-focused roles are right here to stick. AI will want any individual on the helm, very similar to information management, however in different departments, Markham mentioned roles would possibly fade out as AI literacy improves and turns into an anticipated a part of how staff’ ability units.

“The transition length we are in now calls for devoted focal point and champions around the undertaking,” Markham mentioned. “However the finish state? AI turns into invisible, now not as a result of it is long gone, however as a result of it is in all places, and we all know how one can use it.”

Even Sierra famous that the executive AI position is fairly new. Whilst it used to be crucial for Skyscanner to create, AI represents the “fastest-moving generation shift” somebody has noticed, he mentioned. That suggests the way forward for the position is in flux; the character of the will calls for flexibility.

With this in thoughts, Skyscanner mentioned it is going to re-evaluate the position yearly as innovation continues.

Tags: chiefCTOevolvingExecutiveOfficerplaybooktravels

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