In step with the e-Conomy SEA file through Google, Vietnam’s electronic financial system used to be valued at $39 billion in 2025 and is ready to greater than double to $80 billion through 2030. On-line journey is predicted to develop in tandem, doubling to $8 billion through 2030 from $4 billion in 2025.
That expansion is drawing everybody into the net race. Legacy excursion operators are modernizing at pace, world on-line journey businesses (OTAs) are consolidating their grasp, home platforms focusing on area of interest mobility and national-led superapps are quietly taking form within the background.
Conventional journey giants pass digital-first
Vietnam’s original journey manufacturers are not treating electronic as a facet undertaking. For some, electronic is now core to long run survival.
Vietravel, based in 1995 with 40+ home branches, operates throughout excursion operations, air ticketing and transportation by the use of WorldTrans and coaching via Vietravel Academy. The corporate is aiming to put electronic tech because the spine of its industry, with a transparent goal to succeed in 70% of income generated by the use of electronic channels through 2030.
To get there, Vietravel plans to put money into a “tough Vietravel tremendous app” to consolidate its ecosystem and compete as a number one OTA participant.
In the meantime, state-owned gamers also are adapting. Saigontourist, based in 1975, spans a excursion operator, greater than 50 accommodations and accommodations, over 70 eating places and the Saigon Exhibition & Conference Centre (SECC).
Hanoitourist, established in 1963, operates a excursion industry, 13 accommodations and the Ho Tay (West Lake) Water Park. Its choices are actually built-in into the iHanoi tremendous app, utilized by citizens and guests alike and come with digital truth (VR) and augmented truth (AR) night time excursions, ticketing and resort bookings.
The digitally pragmatic traveler could also be AI-ready
Vietnamese vacationers are extremely electronic however no longer simply swayed through hype. A 2025 WiT-Social Seal find out about discovered that vacationers gravitate against vlogs, scenic excursions, sensible journey hacks and finances buying groceries methods. They choose experience-driven and relatable storytelling, together with original, sensible journey tales and detailed, bookmarkable guides that lend a hand with commute making plans and buying groceries.
Synthetic intelligence (AI), on the other hand, is a space the place Vietnamese vacationers stand out globally. The International AI Sentiment Record through Reserving.com confirmed that 99% of Vietnamese vacationers use AI-powered seek of their day by day lives, whilst 95% use generative AI gear. Taking a look forward, 99% need to use AI for long run journey making plans, and 58% be expecting self reliant commute making plans to grow to be mainstream quickly.
The Google e-Conomy SEA file reinforces this enthusiasm, noting that Vietnamese customers ranked first in AI engagement and believe. But there’s a contradiction value looking at. Whilst apps with advertised AI options noticed 78% income expansion within the first part of 2025, this used to be the bottom quantity within the Affiliation of Southeast Asian Countries (Indonesia recorded +127% expansion). The file issues to a say-do hole or probably a vital untapped alternative.
On the subject of expectancies of journey generation, fee flexibility, translation and VR tech rank best, in step with Outbox.
AR and VR transfer from novelty to customary
Throughout Vietnam, AR and VR adoption at sights is changing into normalized, particularly at heritage websites.
On the Thang Lengthy Imperial Fort, AR overlays permit guests to discover electronic reconstructions of historical constructions in real-world areas. The Van Mieu—Quoc Tu Giam (Temple of Literature advanced) makes use of AR blended with AI in its “Vietnam Dieu Su” trip to recreate historic scenes inside the heritage website itself.
In the meantime, the Hue Monuments Conservation Centre’s “Discovering the misplaced imperial palace” undertaking makes use of Nreal Air AR glasses to immerse guests within the Nguyen Dynasty, whole with court docket rituals, guard adjustments on the Ngo Mon Gate and performances on the Duyet Thi Royal Theatre, staged at their unique places.
OTAs opt for world dominance, native specialization
In step with Outbox, Traveloka, Reserving.com and Agoda are the maximum acquainted OTA manufacturers amongst Vietnamese vacationers. A 2024 YouGov BrandIndex Attention Rating in a similar fashion ranked Traveloka, Reserving.com and Agoda as the highest OTAs.
KKday and Klook have each partnered with VinGroup and Solar Workforce to advertise sights and inbound journey to Vietnam. KKday said that it could focal point on Vietnam, aiming to power $100 million for the Vietnamese tourism business through 2023.
Platforms like VeXeRe, based in 2013, have grow to be main gamers in bus and trainer bookings, sponsored through buyers together with Woowa Brothers, Ncore Ventures, Get entry to Ventures, Spiral Ventures and CyberAgent Ventures. Others, corresponding to Vntrip, focal point on resort bookings with competitive value matching, airport pickup bundles and powerful B2B company journey answers, supported through buyers together with IHAG Preserving, Hendale Capital and FengHe Workforce.
There’s additionally Luxstay, steadily referred to as the “Airbnb of Vietnam,” which goals homestays, villas and high-end residences for a more youthful, tech-savvy demographic. Introduced in 2016, it won early consideration through securing $6 million in funding on “Shark Tank Vietnam.”
The upward thrust of travel-adjacent superapps
Past OTAs, travel-adjacent apps are quietly changing into robust distribution layers.
Zalo, introduced in 2012 through VNG Company, now operates as a complete superapp with ZaloPay, government-linked Zalo Legitimate Accounts, mini apps and integrations with resort reserving platforms, VeXeRe, and airways corresponding to Vietnam Airways. It helps world QR bills and boasts 80 million per thirty days lively customers.
MoMo, Vietnam’s dominant e-wallet, has 34 million lively customers and round 70% of the e-wallet proportion. It operates a Commute & Delivery mini app and ranked quantity 8 in attention for journey manufacturers within the Choice Lab Commute Scores 2024. Vietnamese banks corresponding to BIDV also are embedding flight and bus reserving modules at once into their banking apps.
A countrywide “superapp”
A countrywide-led superapp, the “Talk over with Vietnam” app, advanced through Solar Workforce and supported through Visa, is ready to release in 2026. The app targets to hyperlink tourism knowledge with shopper merchandise, incorporating large knowledge from around the tourism ecosystem, together with a real-time tourism knowledge map to lend a hand locations and companies organize customer flows.
At the shopper facet, it is going to permit vacationers to create customized itineraries, ebook products and services and obtain indicators about climate and crowding, outlining a long run the place nationwide tourism technique and shopper trip sit down at the similar platform.
This newsletter initially gave the impression on WiT.
The On-line Commute Tracker collection from WiT
The On-line Commute Tracker is a brand-new per thirty days file that specialize in more than a few topics shaping the journey tech panorama within the area. This newsletter is in response to knowledge from the On-line Commute Tracker Quantity 1: Vietnam Published.
In step with the e-Conomy SEA file through Google, Vietnam’s electronic financial system used to be valued at $39 billion in 2025 and is ready to greater than double to $80 billion through 2030. On-line journey is predicted to develop in tandem, doubling to $8 billion through 2030 from $4 billion in 2025.
That expansion is drawing everybody into the net race. Legacy excursion operators are modernizing at pace, world on-line journey businesses (OTAs) are consolidating their grasp, home platforms focusing on area of interest mobility and national-led superapps are quietly taking form within the background.
Conventional journey giants pass digital-first
Vietnam’s original journey manufacturers are not treating electronic as a facet undertaking. For some, electronic is now core to long run survival.
Vietravel, based in 1995 with 40+ home branches, operates throughout excursion operations, air ticketing and transportation by the use of WorldTrans and coaching via Vietravel Academy. The corporate is aiming to put electronic tech because the spine of its industry, with a transparent goal to succeed in 70% of income generated by the use of electronic channels through 2030.
To get there, Vietravel plans to put money into a “tough Vietravel tremendous app” to consolidate its ecosystem and compete as a number one OTA participant.
In the meantime, state-owned gamers also are adapting. Saigontourist, based in 1975, spans a excursion operator, greater than 50 accommodations and accommodations, over 70 eating places and the Saigon Exhibition & Conference Centre (SECC).
Hanoitourist, established in 1963, operates a excursion industry, 13 accommodations and the Ho Tay (West Lake) Water Park. Its choices are actually built-in into the iHanoi tremendous app, utilized by citizens and guests alike and come with digital truth (VR) and augmented truth (AR) night time excursions, ticketing and resort bookings.
The digitally pragmatic traveler could also be AI-ready
Vietnamese vacationers are extremely electronic however no longer simply swayed through hype. A 2025 WiT-Social Seal find out about discovered that vacationers gravitate against vlogs, scenic excursions, sensible journey hacks and finances buying groceries methods. They choose experience-driven and relatable storytelling, together with original, sensible journey tales and detailed, bookmarkable guides that lend a hand with commute making plans and buying groceries.
Synthetic intelligence (AI), on the other hand, is a space the place Vietnamese vacationers stand out globally. The International AI Sentiment Record through Reserving.com confirmed that 99% of Vietnamese vacationers use AI-powered seek of their day by day lives, whilst 95% use generative AI gear. Taking a look forward, 99% need to use AI for long run journey making plans, and 58% be expecting self reliant commute making plans to grow to be mainstream quickly.
The Google e-Conomy SEA file reinforces this enthusiasm, noting that Vietnamese customers ranked first in AI engagement and believe. But there’s a contradiction value looking at. Whilst apps with advertised AI options noticed 78% income expansion within the first part of 2025, this used to be the bottom quantity within the Affiliation of Southeast Asian Countries (Indonesia recorded +127% expansion). The file issues to a say-do hole or probably a vital untapped alternative.
On the subject of expectancies of journey generation, fee flexibility, translation and VR tech rank best, in step with Outbox.
AR and VR transfer from novelty to customary
Throughout Vietnam, AR and VR adoption at sights is changing into normalized, particularly at heritage websites.
On the Thang Lengthy Imperial Fort, AR overlays permit guests to discover electronic reconstructions of historical constructions in real-world areas. The Van Mieu—Quoc Tu Giam (Temple of Literature advanced) makes use of AR blended with AI in its “Vietnam Dieu Su” trip to recreate historic scenes inside the heritage website itself.
In the meantime, the Hue Monuments Conservation Centre’s “Discovering the misplaced imperial palace” undertaking makes use of Nreal Air AR glasses to immerse guests within the Nguyen Dynasty, whole with court docket rituals, guard adjustments on the Ngo Mon Gate and performances on the Duyet Thi Royal Theatre, staged at their unique places.
OTAs opt for world dominance, native specialization
In step with Outbox, Traveloka, Reserving.com and Agoda are the maximum acquainted OTA manufacturers amongst Vietnamese vacationers. A 2024 YouGov BrandIndex Attention Rating in a similar fashion ranked Traveloka, Reserving.com and Agoda as the highest OTAs.
KKday and Klook have each partnered with VinGroup and Solar Workforce to advertise sights and inbound journey to Vietnam. KKday said that it could focal point on Vietnam, aiming to power $100 million for the Vietnamese tourism business through 2023.
Platforms like VeXeRe, based in 2013, have grow to be main gamers in bus and trainer bookings, sponsored through buyers together with Woowa Brothers, Ncore Ventures, Get entry to Ventures, Spiral Ventures and CyberAgent Ventures. Others, corresponding to Vntrip, focal point on resort bookings with competitive value matching, airport pickup bundles and powerful B2B company journey answers, supported through buyers together with IHAG Preserving, Hendale Capital and FengHe Workforce.
There’s additionally Luxstay, steadily referred to as the “Airbnb of Vietnam,” which goals homestays, villas and high-end residences for a more youthful, tech-savvy demographic. Introduced in 2016, it won early consideration through securing $6 million in funding on “Shark Tank Vietnam.”
The upward thrust of travel-adjacent superapps
Past OTAs, travel-adjacent apps are quietly changing into robust distribution layers.
Zalo, introduced in 2012 through VNG Company, now operates as a complete superapp with ZaloPay, government-linked Zalo Legitimate Accounts, mini apps and integrations with resort reserving platforms, VeXeRe, and airways corresponding to Vietnam Airways. It helps world QR bills and boasts 80 million per thirty days lively customers.
MoMo, Vietnam’s dominant e-wallet, has 34 million lively customers and round 70% of the e-wallet proportion. It operates a Commute & Delivery mini app and ranked quantity 8 in attention for journey manufacturers within the Choice Lab Commute Scores 2024. Vietnamese banks corresponding to BIDV also are embedding flight and bus reserving modules at once into their banking apps.
A countrywide “superapp”
A countrywide-led superapp, the “Talk over with Vietnam” app, advanced through Solar Workforce and supported through Visa, is ready to release in 2026. The app targets to hyperlink tourism knowledge with shopper merchandise, incorporating large knowledge from around the tourism ecosystem, together with a real-time tourism knowledge map to lend a hand locations and companies organize customer flows.
At the shopper facet, it is going to permit vacationers to create customized itineraries, ebook products and services and obtain indicators about climate and crowding, outlining a long run the place nationwide tourism technique and shopper trip sit down at the similar platform.
This newsletter initially gave the impression on WiT.
The On-line Commute Tracker collection from WiT
The On-line Commute Tracker is a brand-new per thirty days file that specialize in more than a few topics shaping the journey tech panorama within the area. This newsletter is in response to knowledge from the On-line Commute Tracker Quantity 1: Vietnam Published.
