As go back and forth got here to a screeching halt all over the COVID-19 pandemic, Jari Virtanen, CEO of Stena Line Trip and Retail Workforce, used to be confronted with a clean slate.
So, Virtanen, who oversees a portfolio of manufacturers together with Sembo, Eu On-line Flights, Motorist and Perfect Trip, took the time to innovate and glance to the long run.
In line with Virtanen, on the time, he checked out better on-line go back and forth businesses (OTAs) and spotted that whilst they would progressed the person enjoy on their web pages, the quest means used to be the similar.
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With this in thoughts, he and his staff started working on discovering a option to compete with those OTAs by way of including worth via new era.
The result’s a man-made intelligence (AI) chatbot known as Amelia, now continue to exist Sembo, which has pushed a 50% uptick in conversions year-over-year and a 42% worth bump, Virtanen stated.
“Our reserving platform first of all … it is just like the Rubik’s dice with the entire squares separate, it is a modular factor first of all,” he stated, noting that this setup used to be advisable after they began to undertake AI.
With Stena Line’s AI resolution, customers can create an itinerary in not up to two mins, in step with Virtanen.
“You’ll be able to make a choice your inns, you’ll be able to scroll your flights, you’ll be able to make a choice actions, however principally, if you are taking what we provide, you’ll be able to do it [in] underneath 5 clicks and pay,” Virtanen stated.
In a case study-style dialog within the PhocusWire studio at Phocuswright Europe, Virtanen mentioned the want to adapt amid impulsively evolving era, demanding situations going through the business as AI advances and extra.
Watch the total interview with PhocusWire senior reporter Morgan Hines beneath:
Phocuswright Europe 2025 Govt Interview: A case be taught in AI commute making plans
As go back and forth got here to a screeching halt all over the COVID-19 pandemic, Jari Virtanen, CEO of Stena Line Trip and Retail Workforce, used to be confronted with a clean slate.
So, Virtanen, who oversees a portfolio of manufacturers together with Sembo, Eu On-line Flights, Motorist and Perfect Trip, took the time to innovate and glance to the long run.
In line with Virtanen, on the time, he checked out better on-line go back and forth businesses (OTAs) and spotted that whilst they would progressed the person enjoy on their web pages, the quest means used to be the similar.
Subscribe to our e-newsletter beneath
With this in thoughts, he and his staff started working on discovering a option to compete with those OTAs by way of including worth via new era.
The result’s a man-made intelligence (AI) chatbot known as Amelia, now continue to exist Sembo, which has pushed a 50% uptick in conversions year-over-year and a 42% worth bump, Virtanen stated.
“Our reserving platform first of all … it is just like the Rubik’s dice with the entire squares separate, it is a modular factor first of all,” he stated, noting that this setup used to be advisable after they began to undertake AI.
With Stena Line’s AI resolution, customers can create an itinerary in not up to two mins, in step with Virtanen.
“You’ll be able to make a choice your inns, you’ll be able to scroll your flights, you’ll be able to make a choice actions, however principally, if you are taking what we provide, you’ll be able to do it [in] underneath 5 clicks and pay,” Virtanen stated.
In a case study-style dialog within the PhocusWire studio at Phocuswright Europe, Virtanen mentioned the want to adapt amid impulsively evolving era, demanding situations going through the business as AI advances and extra.
Watch the total interview with PhocusWire senior reporter Morgan Hines beneath:
Phocuswright Europe 2025 Govt Interview: A case be taught in AI commute making plans
