The Tourism Authority of Thailand (TAT) has entered right into a strategic three-year partnership with Expedia Crew to boost up high quality and sustainable tourism enlargement around the nation. Thapanee Kiatphaibool, TAT Governor, mentioned: “We’re excited to embark in this adventure with Expedia Crew, a long-standing spouse, and paintings in combination to broaden an equitable and sustainable trade setting for Thailand’s tourism. Expedia Crew’s leading edge era and our mixed tourism tasks will give a boost to our engagement with travellers and build up vacation spot mindshare, which is able to in flip power customer arrivals and spending.”
The partnership helps TAT’s long-term imaginative and prescient of positioning Thailand as a number one international tourism hub that promotes high-value, sustainable enlargement for the financial system and native communities. Over the following 3 years, TAT and Expedia Crew will collaborate throughout 3 key spaces:
First, the initiative will focal point on attracting high-value world travellers through leveraging Expedia Crew’s international platform to stimulate call for amongst high quality trip segments.
2d, each organisations will paintings in combination on data-sharing and technique construction. The usage of Expedia Crew’s first-party information—masking call for traits, traveller personal tastes, and marketplace research—TAT and the Ministry of Tourism and Sports activities will improve their tourism making plans and implementation methods.
3rd, the partnership will strengthen tourism construction in secondary provinces. This comprises joint efforts to spice up tourism in rising locations and distribute customer spending extra lightly around the nation.
“Thailand is crucial vacation spot for Expedia Crew, and we’re happy to proceed running along with the Tourism Authority of Thailand to broaden a robust, democratised tourism {industry} via a multi-year dedication, wherein the folks of Thailand can get advantages at once,” said Greg Schulze, Leader Business Officer, Expedia Crew. “This partnership permits us to leverage our industry-leading trip media community subsidized through our tough first-party information to carry the arena to Thailand.”
As Thailand’s tourism sector continues to develop, TAT and Expedia Crew purpose to make certain that this enlargement is each inclusive and sustainable—empowering native communities and conserving the rustic’s wealthy herbal and cultural heritage.
