At this yr’s ICC Ladies’s T20 International Cup, Emirates helps set gamers up for luck with its give a boost to for the 100% Cricket Long run Leaders Programme which goals to supply extra world-class construction alternatives to aspiring feminine leaders within the game.
The 100% Cricket Marketing campaign is devoted to the promotion of girls’s cricket, ever since its release on the ICC Ladies’s T20 International Cup 2020, with the aim of converting perceptions, growing heroes and pleasure, and supporting ladies in cricket.
To give a boost to the Long run Leaders Programme’s venture, this yr, Emirates will supply unique fares and reductions to the present cohort collaborating within the 10-month programme, enabling connections to distinctive studying alternatives outdoor in their house nations, along with linking them to mentors to lend a hand construct the following technology of feminine leaders inside cricket.
This yr’s ICC Ladies’s T20 International Cup 2024, already in its knockout levels, is going down within the airline’s homebase of the UAE, with suits being performed in Dubai and Sharjah. The International Cup has to this point delivered electrifying performances as the remainder 4 groups will struggle it out for the extremely coveted trophy. The primary semi-final will probably be performed between Australia and South Africa on Thursday, 17 October, whilst New Zealand and West Indies pass head-to-head in the second one semi-final on Friday, 18 October, with the overall scheduled on Sunday, 20 October.
The airline may be attractive with lovers all over the match with Cabin Workforce roaming round at suits taking souvenir Polaroids and handing out specifically designed frames, along with different thrilling onsite activations.
Emirates reaffirmed its dedication to cricket by means of extending its international partnership with the ICC previous this yr, which is able to see the airline give a boost to 28 ICC males’s and girls’s occasions till 2031, together with the Cricket International Cup, T20 International Cup and Champions Trophy.
Already in its 3rd decade, Emirates’ partnership with the ICC is likely one of the maximum established in international game. The ICC partnership sees Emirates featured at the professional equipment of the ICC Elite and Global Panels of Umpires. Along the Umpires, Emirates sponsors the Elite and Global Panels of ICC Fit Referees.
In conjunction with branding and media publicity to cricket lovers all over the world, Emirates additionally transports umpires and referees to world occasions because the International Spouse of the ICC. Emirates’ branding may be extremely visual at all main occasions together with the ICC Males’s Cricket International Cup, ICC Ladies’s Cricket International Cup, ICC Males’s T20 International Cup, ICC Ladies’s T20 International Cup and the ICC International Take a look at Championship Ultimate.
