In 2023, Barcelona skilled a restoration within the MICE (Conferences, Incentives, Meetings, and Exhibitions) phase after the setbacks brought about by way of the pandemic. Skilled tourism is gaining momentum and virtually accounts for 19% of the full collection of guests to Barcelona, identical to roughly 3 million company vacationers once a year. Alternatively, this share continues to be quite less than pre-pandemic ranges (19.7% in 2019).
In keeping with the Barcelona Tourism Observatory (OTB), the pro customer is predominantly male, elderly between 25 and 64, extremely skilled, and much more likely to go back and forth on my own than different vacationers. Roughly 75.7% of company vacationers are males, whilst 24.3% are ladies.
Relating to age teams, maximum guests to Barcelona are between 25 and 34 (33.2%) and 35 to 44 (31%). Following this staff are the ones within the 45-54 age staff (21.5%), 55-64 age staff (7.9%), under-24 age staff (4.9%), and the ones elderly 65 or older (0.7%). Moreover, many guests have a school stage (88.2%).
Additionally, MICE guests have a tendency to consult with Barcelona extra steadily than conventional vacationers. Nearly 70% of MICE guests go back to Barcelona, in comparison to 48.5% of typical vacationers. Company vacationers normally go back and forth with others (56.6%), despite the fact that a top share additionally go back and forth on my own (43.4%) to Barcelona, in line with the OTB. This staff additionally has a lot upper day-to-day expenditures than conventional vacationers. On reasonable, MICE vacationers spend €260.7 according to day, whilst different vacationers spend €175.9 according to day.
Barcelona is a Well-liked MICE Vacation spot
In 2023, Barcelona hosted a complete of one,945 occasions, which integrated congresses, conventions, incentives, meetings, and classes with greater than 580,000 attendees. The have an effect on of those occasions exceeded 1,000 million euros. Because of this, town ranked first within the ICCA global rating in the case of the collection of delegates and fourth within the collection of global conferences, at the back of Vienna, Lisbon, and Paris. Barcelona is the one vacation spot that has persistently remained within the best 5 of the sector scores for organizing conferences for 21 consecutive years.
Over 90% of the attendees have been foreigners. A number of the occasions held within the Catalan capital, 28.2% have been attended by way of docs, 16.2% by way of scientists, 15.3% by way of lecturers, and 9.2% by way of folks within the era and telecommunications industries.
Barcelona’s Tourism is a Vital Supply of Source of revenue
The OTB estimates that vacationers’ expenditures in 2023, aside from arrival delivery, might be 9,676 million euros. That is the very best price recorded in historical past, 26.1% upper than the former 12 months and 14.7% upper than in 2019.
The rise in vacationer spending has undoubtedly impacted different sectors, akin to catering, which has skilled a 56% building up in income in comparison to pre-pandemic charges. The lodging sector has recovered 21% extra income than in 2019.
Barcelona’s Tourism Restoration
Barcelona’s tourism business has proven indicators of restoration prior to now 12 months, with over 12 million guests staying in vacationer lodging and virtually 36 million in a single day remains. Even though this represents a 7% lower within the collection of vacationers in comparison to the historical file set in 2019, the common period of keep has higher, leading to a 1.8% building up in in a single day remains.
Home tourism has carried out neatly, with a ten.3% building up in comparison to pre-pandemic ranges. World tourism has observed a 5.5% lower from 2019 numbers however has advanced considerably from the pointy declines skilled all the way through the pandemic. The US and the UK had been Barcelona’s main supply markets for tourism.
In 2023, Barcelona skilled a restoration within the MICE (Conferences, Incentives, Meetings, and Exhibitions) phase after the setbacks brought about by way of the pandemic. Skilled tourism is gaining momentum and virtually accounts for 19% of the full collection of guests to Barcelona, identical to roughly 3 million company vacationers once a year. Alternatively, this share continues to be quite less than pre-pandemic ranges (19.7% in 2019).
In keeping with the Barcelona Tourism Observatory (OTB), the pro customer is predominantly male, elderly between 25 and 64, extremely skilled, and much more likely to go back and forth on my own than different vacationers. Roughly 75.7% of company vacationers are males, whilst 24.3% are ladies.
Relating to age teams, maximum guests to Barcelona are between 25 and 34 (33.2%) and 35 to 44 (31%). Following this staff are the ones within the 45-54 age staff (21.5%), 55-64 age staff (7.9%), under-24 age staff (4.9%), and the ones elderly 65 or older (0.7%). Moreover, many guests have a school stage (88.2%).
Additionally, MICE guests have a tendency to consult with Barcelona extra steadily than conventional vacationers. Nearly 70% of MICE guests go back to Barcelona, in comparison to 48.5% of typical vacationers. Company vacationers normally go back and forth with others (56.6%), despite the fact that a top share additionally go back and forth on my own (43.4%) to Barcelona, in line with the OTB. This staff additionally has a lot upper day-to-day expenditures than conventional vacationers. On reasonable, MICE vacationers spend €260.7 according to day, whilst different vacationers spend €175.9 according to day.
Barcelona is a Well-liked MICE Vacation spot
In 2023, Barcelona hosted a complete of one,945 occasions, which integrated congresses, conventions, incentives, meetings, and classes with greater than 580,000 attendees. The have an effect on of those occasions exceeded 1,000 million euros. Because of this, town ranked first within the ICCA global rating in the case of the collection of delegates and fourth within the collection of global conferences, at the back of Vienna, Lisbon, and Paris. Barcelona is the one vacation spot that has persistently remained within the best 5 of the sector scores for organizing conferences for 21 consecutive years.
Over 90% of the attendees have been foreigners. A number of the occasions held within the Catalan capital, 28.2% have been attended by way of docs, 16.2% by way of scientists, 15.3% by way of lecturers, and 9.2% by way of folks within the era and telecommunications industries.
Barcelona’s Tourism is a Vital Supply of Source of revenue
The OTB estimates that vacationers’ expenditures in 2023, aside from arrival delivery, might be 9,676 million euros. That is the very best price recorded in historical past, 26.1% upper than the former 12 months and 14.7% upper than in 2019.
The rise in vacationer spending has undoubtedly impacted different sectors, akin to catering, which has skilled a 56% building up in income in comparison to pre-pandemic charges. The lodging sector has recovered 21% extra income than in 2019.
Barcelona’s Tourism Restoration
Barcelona’s tourism business has proven indicators of restoration prior to now 12 months, with over 12 million guests staying in vacationer lodging and virtually 36 million in a single day remains. Even though this represents a 7% lower within the collection of vacationers in comparison to the historical file set in 2019, the common period of keep has higher, leading to a 1.8% building up in in a single day remains.
Home tourism has carried out neatly, with a ten.3% building up in comparison to pre-pandemic ranges. World tourism has observed a 5.5% lower from 2019 numbers however has advanced considerably from the pointy declines skilled all the way through the pandemic. The US and the UK had been Barcelona’s main supply markets for tourism.
