80% of our visitors are kinfolk travellers: Fabien Chesnais

The publish 80% of our visitors are kinfolk travellers: Fabien Chesnais seemed first on TD (Commute Day-to-day Media) Commute Day-to-day Media.

Main the pre-opening of Mövenpick Hotel Al Marjan Island in 2021, Fabien Chesnais has been overseeing its enlargement right into a premier luxurious vacation spot. The hotel is favoured by way of households, with its unique recreational applications adapted for staycations and long-weekend getaways. Those have transform more and more common amongst home markets and neighbouring GCC international locations.

In an interview with Commute Day-to-day Media, Fabien Chesnais, Basic Supervisor, Mövenpick Hotel Al Marjan Island tells us extra. 

Commute Day-to-day Media (TDM): As a two-year-old assets within the Emirate, how has Mövenpick Hotel Al Marjan Island been tapping into the recreational section and kinfolk travelers within the remaining two years?

Fabien Chesnais (FC): Since opening in 2022, Mövenpick Hotel Al Marjan Island has strategically situated itself as a number one vacation spot for kinfolk holidays and recreational trip. We have now evolved quite a lot of family-centric studies, from our devoted youngsters’ membership Xscape Teenager Zone, Wibit floating water park, mini golfing route, Arcade Circle of relatives gaming room to Möca Foyer Front room and multi-cuisine eating places like Ula and Boons. This has ended in important enlargement in our kinfolk section, with round 80% of our visitors now consisting of kinfolk travellers. Our proximity to common vacationer sights corresponding to Jebel Jais has additionally strengthened our attraction amongst recreational travellers.

Within the remaining two years, now we have fascinated about unique recreational applications adapted for staycations and long-weekend getaways, that have noticed a robust uptake, specifically from home markets and neighbouring GCC international locations.

TDM: What’s your advertising and marketing and gross sales technique for the resort for 2024? What stay the primary demanding situations for lodges to develop in RAK?

 FC: Our advertising and marketing and gross sales technique for 2024 makes a speciality of increasing our achieve into global markets, with a specific emphasis on Europe and India, leveraging Ras Al Khaimah’s rising recognition as a sustainable and adventure-driven vacation spot. We’re making an investment in virtual advertising and marketing, influencer collaborations and taking part in world trip business displays like ATM to lift consciousness.

We capitalize at the recreational and MICE segments via adapted applications, partnerships with excursion operators and providing aggressive team charges. We additionally intention to develop our presence in area of interest markets corresponding to vacation spot weddings, tapping into the hotel’s picturesque beachfront and multi-functional venues. This 12 months, we hosted 12 Indian weddings and are equipped for a packed subsequent 12 months.

Demanding situations for enlargement stay the seasonality of trip with excessive summer time climate. With tourism infrastructure construction and Ras Al Khaimah Tourism Building Authority ’s persisted efforts ended in round 20% surge in vacationer arrivals from India in 2023 over 2022.

TDM: How has industry been within the first seven months of 2024? What have been your occupancies and RevPAR? What different ancillary products and services are you offering to develop the resort’s backside traces?

 FC: The primary seven months of 2024 had been promising. We recorded excellent occupancy charge, with top efficiency all the way through the Eid vacations and the summer time holiday length. We have now maintained a robust occupancy this 12 months with +110% RevPar Index and year-on-year enlargement in direct bookings, together with roughly 5,000 Indian visitors once a year. We have now introduced quite a lot of studies and journey actions and a couple of^nd anniversary staycation be offering that integrated a 20-minute aircraft journey, taking pictures the most productive aerial perspectives of Marjan Island and Ras Al Khaimah in conjunction with spa and eating reductions, in addition to Mövenpick Chocolate Hour & Aperitif Hour for a keep length of one July to fifteen September this 12 months.

TDM: What sort of mutually recommended partnerships have your lodges cultivated with trip business companions to extend gross sales and develop earnings?

FC: We have now constructed sturdy partnerships with key trip business avid gamers like excursion operators and on-line trip businesses (OTAs), each in the community and across the world to power bookings. We have now partnered with native revel in suppliers, corresponding to journey excursion firms providing Dessert Safari studies, scorching air balloon, motion flights, Jebel Jais tours to pearl farming expedition and lots of extra, to create complete holiday applications.

TDM: What are the traits in hospitality in RAK? Which types of new applied sciences and assets control gear are turning into common?

 FC: Some of the outstanding traits in Ras Al Khaimah hospitality is a rising focal point on sustainable tourism, aligning with the Emirate’s imaginative and prescient. Visitors are more and more searching for eco-friendly choices and we’re dedicated to providing sustainable alternatives. Our Inexperienced Crew looks after power conservation, waste aid, selling native biodiversity and supporting the encircling ecosystem. Mövenpick Hotel Al Marjan Island was once awarded the Coral Commute Starway Global Perfect Inns 2023 within the environment-friendly resort class.

Cell check-in and virtual concierge products and services have transform common amongst visitors. AI-driven earnings control methods and cloud-based assets control answers also are gaining traction.

TDM: We’d now love to find out about your adventure within the hospitality business that took you out of your previous years to nowadays. Do percentage a second that stands aside as being very particular.

 FC: My adventure in hospitality spans over twenty years, pushed by way of a zeal for developing remarkable visitor studies. A defining second got here after I changed into the youngest Basic Supervisor at Mövenpick Resort Doha at 36, a milestone that formed my strategy to management and operational excellence. Any other spotlight was once main the pre-opening of Mövenpick Hotel Al Marjan Island in 2021. Overseeing its enlargement right into a premier luxurious vacation spot has been extremely rewarding. All the way through my occupation, my focal point has been on fostering workforce collaboration and handing over remarkable visitor pleasure, which I imagine is the important thing to good fortune in hospitality.

The publish 80% of our visitors are kinfolk travellers: Fabien Chesnais seemed first on Commute Day-to-day Media.