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Ascott launches a logo refresh of The Limitless Assortment to support the latter’s international place as a curated collection of impartial upscale inns providing immersive cultural reports.
Certainly, prior to now 12 months on my own, The Limitless Assortment tripled its portfolio to 11 houses inside Asia, Europe, and the Center East.
Ascott leader industrial officer Tan Bee Leng stated of the refresh: “With its refreshed logo center of attention at the attraction of tradition, we’re assured The Limitless Assortment will foster a deeper connection between our visitors and the locations they consult with, making each and every keep memorable and distinctive.”
Securing its foothold in Asia
Following the release of The Limitless Assortment in Singapore, the logo took root in Vietnam in December 2023 with the hole of the 100-unit Anmira Hotel & Spa Hoi An by way of The Limitless Assortment, situated between the colourful Hoi An Outdated The town and the pristine shores of Cua Dai and An Bang Seashore. The hole marked the primary hotel below The Limitless Assortment.
Poised for additional enlargement into Malaysia and Indonesia, The Limitless Assortment additionally plans so as to add over 200 gadgets throughout 3 houses by way of the top of 2025.
Those houses are Macalister Lodge Penang by way of The Limitless Assortment, Amatonn Lodge & Place of dwelling by way of The Limitless Assortment and Costaluna Batam by way of The Limitless Assortment.
Leveraging experience
Ascott leader enlargement officer Serena Lim stated: “Our assortment manufacturers shape a key pillar of Ascott’s enlargement plans as they permit us to spouse with impartial homeowners who want to maintain the original identities in their houses whilst leveraging Ascott’s experience in hospitality control, supported by way of our international distribution device and loyalty community.”
Lim defined that The Limitless Assortment is Ascott’s subsequent international assortment logo luck, because of the addition of 8 houses prior to now 12 months.
She added: “We see attainable in additional scaling The Limitless Assortment thru providing customised make stronger to homeowners who search to capitalise on rising visitor call for for unique native reports.”
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