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On behalf of H.E. Ahmed Al-Khateeb, Minister of Tourism, Saudi Tourism Authority (STA) CEO Ageel AlShaibani has formally opened the inaugural WTM Highlight Riyadh, marking the release of a brand new global assembly position for the commute and tourism trade as Saudi Arabia continues its transformation into one of the vital global’s maximum dynamic tourism markets underneath Imaginative and prescient 2030.
Organised by way of RX and going down till Thursday 10 September on the Riyadh Entrance Exhibition & Convention Middle (RFECC), WTM Highlight Riyadh, in strategic partnership with the Ministry of Tourism, brings in combination locations, tourism government, hospitality and enjoy suppliers, airways, commute era corporations, commute consumers, traders and trade leaders, making a centered setting for trade, collaboration and information change.
The hole marks the most important milestone as Saudi Arabia continues to improve its place as one of the vital global’s fastest-growing tourism locations. Below Imaginative and prescient 2030, tourism has change into a key pillar of the Kingdom’s financial diversification technique, with the sphere centered to give a contribution 10% of GDP and Saudi Arabia aiming to welcome 150 million home and global guests every year by way of the top of the last decade.
Ageel AlShaibani, CEO of the Saudi Tourism Authority, mentioned: “With tourism spending increasing by way of 5% year-on-year in H1 2026, Saudi’s tourism basics stay exceptionally sturdy, underscoring the intensity and sturdiness of our marketplace. WTM Highlight Riyadh brings that chance to lifestyles for our companions, connecting world commute consumers without delay with the locations, merchandise and reports shaping the way forward for tourism in Saudi. We sit up for deepening those relationships and unlocking new alternatives for the commute industry around the Kingdom.”
Danielle Curtis, Regional Portfolio Director – UAE, RX, mentioned: “The hole of the inaugural WTM Highlight Riyadh is the most important second for us and for the global commute group. Saudi Arabia is without doubt one of the global’s maximum dynamic tourism markets, and we’re extremely joyful to convey the trade in combination right here in Riyadh because the Kingdom continues its atypical transformation underneath Imaginative and prescient 2030.
“WTM Highlight Riyadh has been created to attach the arena to Saudi Arabia and Saudi Arabia to the arena. Over the following 3 days, our center of attention is on growing significant trade connections, encouraging the change of concepts and giving global and Saudi commute companies the chance to construct relationships and discover new industrial alternatives.
“This primary version is the start of that adventure. We would like WTM Highlight Riyadh to expand along Saudi Arabia’s tourism sector, strengthening connections between the Kingdom and global markets and supporting the partnerships and concepts that can lend a hand form the way forward for tourism.”
The exhibition flooring displays the breadth of the worldwide commute trade, spanning locations, lodges, points of interest, transportation, reports and commute era.
Prime-profile Saudi Arabian organisations displaying at WTM Highlight Riyadh come with, among others, Amsa Hospitality, Taiba Investments, flyadeal, Hilton KSA Resorts, and The Jeddah Version. They’ll be joined by way of global manufacturers together with Accor, MSC Cruises, Delta Air Traces, Etihad Airlines and Webook.com.
Along the exhibition, the three-day convention programme brings in combination Saudi and global tourism leaders to inspect the tendencies, alternatives and demanding situations shaping the Kingdom’s customer economic system and the broader world commute trade.
These days, the hole day will center of attention on Riding Enlargement for Imaginative and prescient 2030. The Coverage Panel: Enabling Enlargement – Legislation, Visas and Personal Sector Participation will convey in combination Anju Gomes, Senior Regional Director Center East, Global Congress and Conference Affiliation (ICCA); Dr. Abdullatif Alafaliq, President, Nationwide Committee for Tourism Products and services, Federation of Saudi Chambers; Abdulmohsen Alanazi, Head of Protocol and Visitor Control, Saudi Motorsport Corporate; and Ali Ibrahim, Immigration Lead Director, Saudi Arabia, Vialto Companions Center East.
On Wednesday, 9 September, the programme turns to Outbound Call for & Marketplace Get right of entry to, reflecting Saudi Arabia’s increasing affect as a significant world supply marketplace.
The Innovation Startup Show off: How the Kingdom is Construction Tourism’s Maximum Formidable Ecosystem will discover the innovation and funding using Saudi Arabia’s swiftly evolving tourism sector.
Audio system come with Sultan Moraished, Leader of Generation and Company Excellence, Pink Sea International; HH Prince Saud Al Saud, Government Director, TDF Develop, Tourism Building Fund; Mohamed Elbeheiry, Founder and Leader Government Officer, EyeGo; and Njoud Al Yousef, Lead, Startups and SMEs Engagement, United Countries International Compact.
On Thursday, 10 September, consideration will flip to the reports, connectivity and applied sciences shaping the following segment of tourism building. Discussions right through the day will read about how mobility, synthetic intelligence, vacation spot reports and innovation are converting the way in which guests uncover, navigate and enjoy locations.
Salman A. Alarifi, Basic Supervisor of Generation Enablement, Ministry of Tourism Saudi Arabia, will lead the AI Tourism Imaginative and prescient: Enabling Hyper-Personalisation and Connectivity consultation, exploring how synthetic intelligence can beef up the following segment of Saudi Arabia’s tourism building.
Via its unique B2B2C structure, WTM Highlight Riyadh brings the global commute group without delay into the Saudi marketplace, growing alternatives to know evolving traveller call for, expand partnerships and enjoy firsthand the transformation going down around the Kingdom’s tourism sector.
Customer registration for WTM Highlight Riyadh is now open, with commute execs invited to protected their position on the inaugural tournament and have interaction without delay with one of the vital global’s fastest-growing tourism markets. For exhibitor enquiries, please click on right here.
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