
As soccer fever hits new heights, Virgin Atlantic is teaming up with IMG to deliver are living recreation to the skies by the use of Recreation 24, serving to consumers keep hooked up to the moments that subject maximum, anyplace they’re of their adventure.
To be had on Starlink-equipped airplane, consumers can get right of entry to the Recreation 24 and Recreation 24 Further channels on their very own units without spending a dime by way of connecting to Virgin Atlantic’s streaming-quality Wi-Fi. Whether or not settling into their seat sooner than take-off, cruising at 35,000 toes or counting down the mins to touchdown, fanatics can revel in are living sports activities content material corresponding to FIFA International Cup 26™ on Recreation 24 from boarding to arrival.
The partnership will deliver consumers nearer to the motion simply in time for a summer time full of recreation, with greater than 6,000 hours of are living recreation together with soccer, tennis, basketball and motorsports to be had on Recreation 24’s channels. Owned, operated and certified by way of the worldwide sports activities advertising and marketing company IMG, Recreation 24 is the primary are living sports activities channel created particularly for airline and cruise passengers.
The release builds on Virgin Atlantic’s rollout of unfastened, high-speed Starlink Wi-Fi for Flying Membership contributors, handing over streaming-quality connectivity all through the adventure. Already to be had on one 3rd of the airline’s fleet, with the overall Airbus A350 fitted greater than 5 months forward of agenda, Starlink is helping consumers keep hooked up to the folks, content material and reports they love, with complete fleet connectivity deliberate for 2027.
Juha Jaervinen, Leader Buyer Officer at Virgin Atlantic, commented:
“Whether or not you’re travelling for trade, warding off on vacation or flying house, no person likes lacking a large wearing second. With Recreation 24 to be had on our rising Starlink-enabled fleet, consumers will also be a part of the motion from begin to end – otherwise we’re taking connectivity to new heights.”
Richard Sensible, SVP, Content material and Channels at IMG, commented:
“Sports activities fanatics need to keep just about the motion anyplace they’re, and shuttle shouldn’t imply lacking out. Recreation 24 is the market-leading are living recreation spouse within the air and at sea with an unrivaled portfolio of are living recreation together with the FIFA International Cup 26TM, The Championships (Wimbledon), The Open, and a lot more. With 14 years of confirmed supply, supported by way of the worldwide wisdom, insights and experience of IMG, we’re a relied on spouse for airways international.”
With Recreation 24 now becoming a member of Virgin Atlantic’s leisure line-up, consumers have much more techniques to stick entertained, hooked up and within the second whilst they shuttle.




