Egypt has been introduced because the Premier Spouse for Global Trip Marketplace (WTM) London 2026, marking a big milestone for the rustic because it continues to enlarge its world tourism presence. The partnership used to be showed via WTM London, one of the vital global’s maximum influential shuttle business occasions, with the Egyptian Tourism Authority taking at the flagship spouse position for the 2026 version.
The settlement used to be formalised right through a signing rite just lately at Neon at Battersea Energy Station in London, following the unique release of Ramses and the Pharaoh’s Gold: The Exhibition. The rite introduced in combination Chris Carter-Chapman, Match Director at WTM London; Ahmed Youssef, CEO of the Egyptian Tourism Authority; and Sherif Fathi, Egypt’s Minister of Tourism and Antiquities, who formally showed the partnership.
Egypt’s lengthy courting with WTM London
Egypt has maintained a robust presence at WTM London for the reason that tournament’s inaugural version in 1980, making it one of the vital longest-standing individuals on the world shuttle exhibition. In recent times, the rustic has considerably expanded its participation on the display. Its exhibition stand area grew via greater than 20 p.c between 2023 and 2024, adopted via an extra build up of over 50 p.c in 2025. Total, this represents just about 90 p.c enlargement in stand area since 2023, highlighting Egypt’s expanding funding in world tourism promotion. On the 2025 version of WTM London, Egypt’s pavilion hosted round 90 co-exhibitors, demonstrating the development’s significance as a platform for collaboration around the global shuttle business.
Discussions are already underneath solution to enlarge Egypt’s presence even additional for the 2026 tournament. WTM London has additionally noticed a rising choice of Egyptian shuttle providers take part independently. In 2025, as an example, nationwide provider EgyptAir operated its personal stand, whilst a number of resort teams, accommodations and vacation spot control firms additionally exhibited on the display.
Tourism enlargement using world ambitions
Egypt’s appointment as Premier Spouse comes amid sturdy enlargement within the nation’s tourism sector. In line with respectable figures, Egypt welcomed just about 19 million global guests in 2025, representing a 21 p.c build up when compared with 2024 and considerably outperforming the worldwide tourism enlargement fee of five p.c. The rustic is lately hooked up to just about 200 towns international thru global flights, reflecting its rising world tourism attraction.
Having a look forward, Egypt targets to succeed in 30 million vacationer arrivals via 2031, supported via persevered funding in tourism promotion and infrastructure. The WTM World Trip Document 2025, produced in partnership with Tourism Economics, additionally predicts a 27 p.c build up in inbound tourism spending in Egypt via 2030.
Business leaders spotlight partnership
Speaking in regards to the partnership, Ahmed Youssef, CEO of the Egyptian Tourism Authority, stated:
“WTM London has been instrumental in serving to Egypt to transform one of the vital global’s most well liked outbound recreational locations. We intend to take complete good thing about our Premier Spouse standing to advertise the arena’s oldest tourism vacation spot to a fair wider vary of supply markets and traveller sorts.”
Sherif Fathi, Egypt’s Minister of Tourism and Antiquities, stated: “Our Premier Partnership with WTM London displays Egypt’s strategic imaginative and prescient to put itself as a number one world tourism vacation spot. We will be able to use this essential partnership to advertise our imaginative and prescient, ‘Egypt – Unequalled Range,’ which highlights the abnormal breadth of reports our nation gives.” He added that the settlement used to be signed right through the hole of Ramses and the Pharaoh’s Gold: The Exhibition in London, highlighting the position of global partnerships in strengthening Egypt’s world tourism profile.
Speaking in regards to the announcement, Chris Carter-Chapman, Match Director of WTM London, stated: “We’re thrilled to have secured the Egyptian Tourism Authority as our 2026 Premier Spouse this early within the making plans cycle. We’re excited to paintings with them over the approaching months as they search to succeed in their enlargement targets and propel them in opposition to their goal of 30 million arrivals via 2031.”
The following version of WTM London 2026 will happen from Tuesday 3 November to Thursday 5 November at ExCeL London.
