Leaders from around the international trip and tourism business accrued this week at ITB Berlin 2026. Underneath, PhocusWire compiled one of the newest information from exhibitors, together with new tech features, options and integrations.
- Trip advertising and marketing specialist Sojern has added a completely controlled electronic mail advertising and marketing carrier to its multichannel fee providing. The answer connects with inns’ belongings control programs (PMSs), with Sojern overseeing electronic mail marketing campaign creations and deployment and measuring efficiency. Leader earnings officer Noreen Henry mentioned the answer lets in lodge entrepreneurs to “ship well timed, branded content material that drives engagement, direct bookings and loyalty,” with out them having to fret about bandwidth and finances.
- Mews published a beta model of its synthetic intelligence (AI)-powered rooming lists. The device makes use of agentic AI to make huge team and match bookings more uncomplicated the usage of visitor information from uploaded spreadsheets. The corporate mentioned it “marks a sensible step in Mews’ agentic AI roadmap, shifting past AI as an assistant towards AI that may execute advanced operational workflows safely and at scale.” Mews additionally famous that the beta preview builds on its acquisition of DataChat.
- RoomPriceGenie presented its Earnings Intelligence function to offer inns get right of entry to to real-time pricing indicators, marketplace information and signals. The earnings control device supplier mentioned the insights are displayed immediately in PMS dashboards and highlighted that the function is helping lodge groups development towards “unsiloed, commercially pushed operations.” The function is launching with 15 PMS companions, together with Apaleo and RMS.
- Cloud-based hospitality generation device Elektraweb has embedded Fikäfi’s fee orchestration layer throughout its platform. The mixing is rolling out to “choose homes” earlier than being deployed throughout Elektraweb’s complete portfolio. Lodges will now be capable to observe each pending and expired bills together with showed bookings, the corporations mentioned. Fikäfi CEO and co-founder Andre Privateer added, “Lodges spend closely to force visitors to their door. Cost failure is not their fault. However being unaware of it’s. Elektraweb is giving us the dimensions to unravel that for hundreds of inns who by no means knew what they had been lacking.”
- Inclusive tourism platform Queer Locations and B2B trip generation market HBX Staff have introduced an internet trip platform for LGBTQ+ vacationers and citizens. Vacationers can use the platform to go looking and e book inside a licensed community of companies dedicated to inclusion. The firms mentioned a broader release is deliberate for later in 2026, and the preliminary enlargement will center of attention on Spain, Mexico, Brazil and Greece.
- Sustainability-focused nonprofit Travalyst introduced its Knowledge Hub platform is shifting towards international deployment. Knowledge Hub used to be first unveiled in September 2025, all for making sustainability information more uncomplicated to percentage throughout trip. Travalyst mentioned its paintings has been “fast-tracked” due to its partnership with Amadeus’ Tech4Impact program, which helped it release a local cellular app. The app is recommended for smaller and faraway operators, permitting them to seize sustainability information offline or in low-connectivity environments, Travalyst mentioned.
- Canary Applied sciences has introduced its Hospitality AI Agent Studio to assist hoteliers construct and deploy brokers that meet their particular wishes. Hoteliers can make a choice from pre-built templates or custom-build brokers. Canary mentioned the AI Agent Studio additionally lets in groups to design tradition, brand-aligned workflows for various procedures, together with gross sales and advertising and marketing and reservations.
- Shiji introduced the growth of its Transfer framework, which can now duvet the total lodge ecosystem. The structure will permit customers to navigate between Shiji’s Sunlight PMS, Infrasys POS, Meridian Stories and bills on one software. Shiji CEO Kevin King mentioned, “Our imaginative and prescient is modest: one software, one ecosystem, and one steady visitor adventure. Via unifying PMS, POS, bills, and reviews right into a unmarried cellular framework, we’re giving lodge groups the liberty to serve visitors anyplace, with out limitations.”
- Bookboost introduced an AI agent that may get right of entry to visitor profile information on its buyer information platform. In keeping with Bookboost, this implies the agent already has get right of entry to to that specific visitor’s keep historical past, personal tastes and reserving context, enabling personalised and automatic carrier. The agent is to be had on WhatsApp, Messenger, Instagram, electronic mail and internet chat. Willem Rabsztyn, CEO and co-founder of Bookboost mentioned the agent units itself aside in that it understands the total visitor courting and will act on it. “That is simplest imaginable as it stocks the similar information layer as the whole lot else in our platform.”
Leaders from around the international trip and tourism business accrued this week at ITB Berlin 2026. Underneath, PhocusWire compiled one of the newest information from exhibitors, together with new tech features, options and integrations.
- Trip advertising and marketing specialist Sojern has added a completely controlled electronic mail advertising and marketing carrier to its multichannel fee providing. The answer connects with inns’ belongings control programs (PMSs), with Sojern overseeing electronic mail marketing campaign creations and deployment and measuring efficiency. Leader earnings officer Noreen Henry mentioned the answer lets in lodge entrepreneurs to “ship well timed, branded content material that drives engagement, direct bookings and loyalty,” with out them having to fret about bandwidth and finances.
- Mews published a beta model of its synthetic intelligence (AI)-powered rooming lists. The device makes use of agentic AI to make huge team and match bookings more uncomplicated the usage of visitor information from uploaded spreadsheets. The corporate mentioned it “marks a sensible step in Mews’ agentic AI roadmap, shifting past AI as an assistant towards AI that may execute advanced operational workflows safely and at scale.” Mews additionally famous that the beta preview builds on its acquisition of DataChat.
- RoomPriceGenie presented its Earnings Intelligence function to offer inns get right of entry to to real-time pricing indicators, marketplace information and signals. The earnings control device supplier mentioned the insights are displayed immediately in PMS dashboards and highlighted that the function is helping lodge groups development towards “unsiloed, commercially pushed operations.” The function is launching with 15 PMS companions, together with Apaleo and RMS.
- Cloud-based hospitality generation device Elektraweb has embedded Fikäfi’s fee orchestration layer throughout its platform. The mixing is rolling out to “choose homes” earlier than being deployed throughout Elektraweb’s complete portfolio. Lodges will now be capable to observe each pending and expired bills together with showed bookings, the corporations mentioned. Fikäfi CEO and co-founder Andre Privateer added, “Lodges spend closely to force visitors to their door. Cost failure is not their fault. However being unaware of it’s. Elektraweb is giving us the dimensions to unravel that for hundreds of inns who by no means knew what they had been lacking.”
- Inclusive tourism platform Queer Locations and B2B trip generation market HBX Staff have introduced an internet trip platform for LGBTQ+ vacationers and citizens. Vacationers can use the platform to go looking and e book inside a licensed community of companies dedicated to inclusion. The firms mentioned a broader release is deliberate for later in 2026, and the preliminary enlargement will center of attention on Spain, Mexico, Brazil and Greece.
- Sustainability-focused nonprofit Travalyst introduced its Knowledge Hub platform is shifting towards international deployment. Knowledge Hub used to be first unveiled in September 2025, all for making sustainability information more uncomplicated to percentage throughout trip. Travalyst mentioned its paintings has been “fast-tracked” due to its partnership with Amadeus’ Tech4Impact program, which helped it release a local cellular app. The app is recommended for smaller and faraway operators, permitting them to seize sustainability information offline or in low-connectivity environments, Travalyst mentioned.
- Canary Applied sciences has introduced its Hospitality AI Agent Studio to assist hoteliers construct and deploy brokers that meet their particular wishes. Hoteliers can make a choice from pre-built templates or custom-build brokers. Canary mentioned the AI Agent Studio additionally lets in groups to design tradition, brand-aligned workflows for various procedures, together with gross sales and advertising and marketing and reservations.
- Shiji introduced the growth of its Transfer framework, which can now duvet the total lodge ecosystem. The structure will permit customers to navigate between Shiji’s Sunlight PMS, Infrasys POS, Meridian Stories and bills on one software. Shiji CEO Kevin King mentioned, “Our imaginative and prescient is modest: one software, one ecosystem, and one steady visitor adventure. Via unifying PMS, POS, bills, and reviews right into a unmarried cellular framework, we’re giving lodge groups the liberty to serve visitors anyplace, with out limitations.”
- Bookboost introduced an AI agent that may get right of entry to visitor profile information on its buyer information platform. In keeping with Bookboost, this implies the agent already has get right of entry to to that specific visitor’s keep historical past, personal tastes and reserving context, enabling personalised and automatic carrier. The agent is to be had on WhatsApp, Messenger, Instagram, electronic mail and internet chat. Willem Rabsztyn, CEO and co-founder of Bookboost mentioned the agent units itself aside in that it understands the total visitor courting and will act on it. “That is simplest imaginable as it stocks the similar information layer as the whole lot else in our platform.”
