Frasers Hospitality’s design-driven lodge logo Capri by means of Fraser soars to new heights with Capri by means of Fraser Takes Flight, a social media marketing campaign throughout Southeast Asia and Australia.
This initiative celebrates the impending opening of Capri by means of Fraser, Penang in Malaysia in the second one quarter of 2026 while spotlighting the emblem’s colourful presence within the area.
Aligned with the logo’s tagline, Keep Curious, Keep Capri, the marketing campaign encourages visitors to embody interest and journey whilst taking part in restricted time gives at homes in Brisbane, Johor Bahru, Kuala Lumpur, Phnom Penh, Penang, and Singapore.
In line with Frasers Hospitality regional vice-president for Southeast Asia and Australia Vernon Lee: “Capri by means of Fraser has at all times been about developing stories that resonate with nowadays’s travellers who’re curious, attached and dynamic. ‘Capri by means of Fraser Takes Flight’ displays our dedication to regional connectivity and our interest for uplifting trips throughout Southeast Asia and Australia.”
Penang takes centre degree
Impressed by means of the migrating chicken motifs of Penang, the marketing campaign embodies the spirit of freedom and exploration, inviting travellers to unfold their wings and uncover new horizons.
Those motifs, steadily noticed in native artwork and structure, pay homage to Penang’s function as a crossroad for cultures and its place alongside migratory routes, symbolising motion, connectivity, and the pursuit of recent stories.
Via immersive storytelling and artistic visuals, Capri by means of Fraser brings this narrative to existence throughout Southeast Asia and Australia.
Are you up for a problem?
The Capri by means of Fraser Takes Flight video problem is an interesting social media contest designed to praise fans with thrilling prizes.
Individuals can sign up for by means of recognizing hidden birds in weekly problem posts throughout Capri by means of Fraser taking part homes’ legitimate social channels.
30 winners will likely be decided on to experience a two-night keep at Capri by means of Fraser, Penang, making this problem a a laugh manner to connect to the emblem and be a number of the first to enjoy the emblem’s latest vacation spot.
As well as, winners of the video problem will experience 500 bonus Fraser International issues after they join as Fraser International contributors and tag the valuables on social media all the way through their keep.
Perks for Fraser International contributors
To make the enjoy much more rewarding, Fraser International contributors can experience 25 % off remains in any respect taking part Capri by means of Fraser lodge apartments throughout Southeast Asia and Australia all the way through the marketing campaign length from 4th March to thirtieth April.
This unique be offering invitations contributors to discover the area via design‑led remains whilst taking part in outstanding worth around the logo’s regional portfolio.
Visitors with a finished reserving will even earn double Fraser international issues for his or her keep all the way through the marketing campaign length.
